GEMA UK

The Global Entertainment Marketing Academy of Arts & Sciences (GEMA) UK Chapter! Our mission? Advancing innovation and creativity in entertainment marketing.

Home to the creative minds shaping the future of marketing in the UK.

28/07/2026

The three stages of finding out you won GEMA Gold. 😆

New to this page? The GEMA Awards recognise the storytellers and entertainment marketers shaping how UK audiences connect with entertainment, competing to be recognised as the best in the industry.

First Entry Deadline: 30 July. Put your work forward.
🔗 gema.org/competitions/uk

23/07/2026

That feeling? It starts with an entry. 🏆

One week remains until the First Entry Deadline for the 2026 GEMA Awards: General Entertainment – UK. If you've got work you're proud of, this is the moment to put it forward.

🔗 gema.org/competitions/uk

03/07/2026

✨ It's . We're revisiting a Gold-winning campaign from the 2025 GEMA Awards for UK.

🏆 Best Entertainment
The Great British Bake Off | 4creative

By imagining a world that's a little emptier without The Great British Bake Off, 4Creative created a campaign that welcomed longtime fans back to the tent while inviting new audiences in.

With entries now open for the 2026 GEMA Awards: General Entertainment – UK, now is the time to put your work forward for recognition.

📅 Learn more: gema.org/competitions/uk

02/07/2026

UK, you know what time of year it is. 🎉

The 2026 GEMA Awards: General Entertainment – UK are now open for entries.

Celebrate the work that connected with audiences and get recognised by the people who understand what it takes to bring entertainment to life.

Place your work in consideration and download the entry kit by going to https://www.gema.org/competitions/uk

23/03/2026

Showcasing the fighters breaking barriers in the ring for .

Sky Creative developed Women’s Boxing: History Breakers 40 to promote Sky Sports’ all-women’s fight night in the United Kingdom, a landmark event designed to give female champions the platform they deserve. The campaign supported a major push for women’s sport, celebrating the power, skill, and visibility of athletes making history in the ring.

🏆 2022 Silver Winner
2022 Promax UK Awards
Category: Best Season
👏 Credited Company: Sky Creative

Learn more about the GEMA Awards at gema.org/awards.

16/03/2026

A bold creative statement celebrating the rise of women’s football for . ⚽

BBC Creative developed Names Will Be Made to promote Women’s Euros 2025, celebrating how female footballers can become household names overnight through defining moments on the pitch. Crafted entirely by hand using more than 100kg of clay, the film delivers a high-octane visual approach designed to elevate the profile of women’s football and stand apart from the growing wave of A.I. visuals.

🏆 2025 Silver Winner
GEMA Awards: TV/Streaming – UK
Category: Best Sports - Originated
👏 Credited Company: BBC Creative

Learn more about the GEMA Awards at gema.org/awards.

16/12/2025

Honor the people behind your award-winning work with personalized GEMA Awards that celebrate last year’s achievements and motivate the year ahead.

Each personalized statue gives contributors a commemorative piece created specifically for them, a meaningful way to acknowledge their craft, collaboration, and impact.

Save up to $100 per statue when you order by this Friday, December 19!

Order today: gema.org/awards -awards

15/12/2025

As we close out the year, we’re proud to recognize the Board of the Global Entertainment Marketing Academy of Arts and Sciences – the group guiding our mission to elevate, connect, and celebrate the craft of entertainment marketing around the world.

These leaders bring insight, generosity, and a shared commitment to strengthening the creative and strategic excellence of our industry. Their partnership shapes every program, every competition, and every step forward we take as an Academy.

We’re grateful for their continued service and excited for what we’ll build together in the year ahead.

2025 GEMA Board of Directors
Linnea Hemenez
Scott Edwards
Kendrick Reid
Stacy La Cotera
Mary Beck
Melissa Bell
Stephen Bruno
Amanda Butler
Rishi Chadha
Pia Chaozon Barlow
Sundance DiGiovanni
Matt Edelman
John Ford
Kathryn Kai Ling Frederick
Aaron Goldman
Barrie Gruner
Kenya Hardaway
Matt Hernandez
Michele Kajiwara
Nicole Kankam
John Kirkpatrick
Chris Kramer
Todd Lichten
Andrea Murphy
Kjetil Njoten
Riley Sexton
Lyndsay Signor
Remi Sklar
Josh Veilleux
Shannon Willett

03/12/2025

“All of my colleagues who are not necessarily on a senior level have been incredibly influential, helping me shape my own skills and my own approach to creativity. Everyone has a different way of working and of approaching ideas and I’m constantly being inspired by my colleagues,” says Sonia Lefrançois, junior creative, Hearst Networks, in London and GEMA UK’s Newcomer of the Year!

www.gema.org/news/meet-sonia-lefrancois-gema-uks-newcomer-of-the-year

01/12/2025

More than a statue, it’s a reflection of the minds, hands, and heart behind award-winning creative work. Leaders can celebrate the teams that delivered. Individuals can commemorate the part they played.

You can save up to $100 per statue if you order now through December 19, 2025.
Order today: gema.org/awards -awards

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https://www.gema.org/

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