BBC Media Action

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BBC Media Action

We are the BBC’s international charity - working in 30 countries and 50 languages and reaching 100m per year, with the support of our donors and partners

We are the BBC's international charity - we work in over 20 countries reaching over 100 million people a year, through support for independent media and sharing trusted information that protects health, bridges divides, challenges prejudice, and saves and changes lives. We follow BBC editorial guidelines in moderating this page - spam, bullying and offensive comments will not be tolerated and repe

at offenders will be blocked. If you wish to report anything inappropriate, please message us. BBC Media Action is registered in England & Wales under charity number 1076235 and company number 3521587.

18/08/2026

🌏 Our Pacific team recently organised an in-house media training programme in Tonga for journalists, editors, broadcasters and media managers from across the country.

Its non-traditional training format helped participants apply new skills directly to their daily work.

The sessions focused on interview techniques, ethical journalism, editorial decision-making, audience engagement, and managing sensitive content.

The training also highlighted media outlets' need for stronger editorial systems, mentoring, and professional development opportunities.

🔗 Find more about our training and mentoring across the Pacific Islands: https://bbc.in/4gDFin3

14/08/2026

How can media help to transform attitudes toward people who are marginalised?

In Bengaluru, India, over half of city residents described waste pickers as "dirty" when asked. These critical workers were seen as unskilled and marginal, rather than as performing crucial environmental services for the city. Interviews with waste pickers revealed that many deliberately avoided interactions with residents to escape harassment.

Through our campaign, we set out to change that.

Our multi-phase campaign moved beyond awareness creation to positioning waste management as a shared responsibility - inspiring a shift from indifference to recognition, and then from recognition to action.

🔗Read more about the initiative here: https://www.bbc.co.uk/mediaaction/insight-and-impact/pride-phase1-india-2026

Saamuhika Shakti - In Solidarity with Waste Pickers Invaluables Bengaluru

11/08/2026

🌏 How can you grow vegetables when the soil is too salty?🌱

Our Hello Check team in Bangladesh met young farmer Bina and her husband in Khulna’s Bedkashi, to learn how an innovative tower garden is helping communities to adapt in areas affected by high salinity.

“During the dry season, we use tower gardens to grow vegetables. It also allows us to produce more vegetables in a very small space,” said Bina.

Made from affordable and locally available materials, tower gardens can grow a wide variety of vegetables, are easy to repair and can last for four to five years.

Hello Check by BBC Media Action, the BBC’s international charity, is helping audiences understand and adapt to the impact of climate change.

🔗 Click here to learn more: https://bbc.in/4wgChh7

BBC Hello Check

07/08/2026

Why should you support BBC Media Action?

In a world of growing disinformation and distrust, where more than 75% of countries lack a free press, access to trusted information has never been more important.

“The one thing you need to know about BBC Media Action is that it's reliant on donations and sponsors and that money is used to help people in places in the world where there is no free media,” says BBC News Chief Presenter Ben Thompson.

Working with more than 400 media partners, BBC Media Action reaches nearly 100 million people each year across more than 30 countries and over 50 languages, training and supporting local journalism and storytelling to change lives.

“Since 1989, 50,000 people in Afghanistan have been injured by landmines... Since then, [BBC Media Action] have reached over five million people, educating them about the dangers of landmines,” says BBC News Chief Presenter Lucy Hockings.

Strong, independent media helps communities make informed decisions, stay safe, and hold power to account.

“I'm always so impressed with the outreach they do, the training they give to young journalists in areas that are really difficult to work in,” says BBC News Chief Presenter Nuala McGovern.

By supporting local journalists and media organisations, BBC Media Action helps ensure communities have trustworthy, practical information when and where it's needed most.

“Because people living on the front lines of global crises around the world need life-saving information,” says BBC Media Action CEO Simon Bishop.

🌍 Click here to learn more👉 https://bbc.in/41zl3ze

📹Produced by Georgina Jackson and Alice Struthers

04/08/2026

In many Sierra Leonean communities, limited livelihood opportunities leave many families with no option but to work in illegal, unsafe mines.

Supported by BBC Media Action, journalist Davida Spaine‑Solomon, a journalist with Truth Media, is reporting on these challenges, examining how poverty drives people into unsafe conditions.

Her work is helping open up discussion around alternative livelihoods and the need for greater accountability.

Click here to learn more: 👉 https://bbc.in/4oIqBSj

31/07/2026

📱 When breaking news unfolds, misinformation can spread before the facts are fully understood.

And the challenge isn't only AI-generated content. Genuine images, videos and audio can also be taken out of context, mislabelled and shared in misleading ways.

For journalists reporting during conflict, crisis and breaking news, verification and fact-checking are critical parts of ensuring audiences have access to information they can trust.

Around the world, BBC Media Action works with journalists and media organisations to strengthen verification skills and support accurate reporting when it matters most.

As misinformation and disinformation become more sophisticated, strong journalism plays a vital role in building trust and helping people understand the world around them.

👉 Learn more about our work here: https://bbc.in/41zl3ze

Produced by Michael A.J. Sheridan 📹 and presented by Khadija Maalej 🎤

28/07/2026

The future of journalism lies in building meaningful connections to deliver real-world impact.

Our Kenya team recently joined forces with the BBC World Service for their Future of Journalism Festival at the University of Nairobi. The event brought together journalists, media leaders, students and emerging voices to explore the forces shaping modern journalism.

During the festival, we delivered two impactful sessions highlighting our work on the ground - from providing lifesaving, timely communication during humanitarian crises to leveraging the power of radio to support communities affected by climate change.

Together, these sessions highlighted the vital role of trusted media in supporting communities, building resilience, and saving lives.

Read more about our work here: https://www.bbc.co.uk/mediaaction/where-we-work/

24/07/2026

Did you know the BBC Media Action is the BBC’s international charity?

We share the BBC's values, expertise and reach to bring people together, foster understanding, and build trust.

“BBC Media Action is like a living cliché. It is a light in the darkness,” says BBC Royal Correspondent, Jonny Dymond.

In a world of growing disinformation and distrust, where more than 75% of countries lack a free press, access to trusted information has never been more important.

Working with more than 400 media partners, BBC Media Action reaches nearly 100 million people each year across more than 30 countries and over 50 languages, training and supporting local journalism and storytelling to change lives.

“For some time, Media Action has had a really important role in bringing truth and information to parts of the world where there's no free press,” says BBC Tech Presenter, Lara Lewington.

Strong, independent media helps communities make informed decisions and hold power to account.

“At a time when the whole idea of truth and truthful reporting is under siege, they do great stuff in training journalists,” says BBC News International Editor, Jeremy Bowen.

"Media Action works around the world in conflict zones and areas affected by natural disasters, training local journalists to deliver factual, honest and trustworthy reporting to the people who need it most," says BBC News Presenter, Rich Preston.

🔗Click here to learn more: 🌍 https://bbc.in/41zl3ze

📹Produced by Georgina Jackson and Alice Struthers

21/07/2026

In Sierra Leone communities reliant on mining for their living, many children balance work with education or miss school entirely.

With support from BBC Media Action, journalist Benedict AbuBakarr Conteh is reporting on these realities, highlighting how this is affecting children and their access to learning.

His reporting is helping bring greater attention to the impact on families and the need for safer livelihoods.

Click here to learn more:📱 https://bbc.in/3QlUmvv

15/07/2026

🛡️ 𝗕𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗻𝗲𝘄 𝗴𝗿𝗼𝘂𝗻𝗱 𝗶𝗻 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗿𝘂𝘀𝘁 𝘄𝗶𝘁𝗵 𝗨𝗸𝗿𝗮𝗶𝗻𝗶𝗮𝗻 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀
Danger has become part of everyday life in Ukraine. And as the war continues, increasingly realistic AI-manipulated images are spreading misinformation making it harder than ever for audiences to know who or what to trust.

BBC Media Action and BBC Research & Development (BBC R&D) partnered with Ukrainian national broadcaster Suspilne Ukraine (Public) is launching a new ‘nutrition label’ for its content, helping audiences access information they can rely on, even during wartime.

This initiative uses content credentials certified by the Coalition for Content Provenance and Authentication (C2PA) - a powerful tool for countering disinformation and supporting transparency amid conflict and crisis

"This is the first technology project in Eastern Europe that protects original content and allows audiences to distinguish it from deepfakes," said Olga Sedova, Director for Eastern Europe and Central Asia at BBC Media Action.

We've been working with Suspilne Ukraine for more than a decade – from modernising news flows and building a modern newsroom, to helping keep the broadcaster on air throughout the war.

🔗Read more about this new initiative in our press release: https://bbc.in/4wKdWkj

Суспільне Новини

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BBC Media Action, Energy Centre, 201 Wood Lane
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http://www.bbc.co.uk/mediaaction/

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