Academy of Chocolate

Academy of Chocolate Currently, only about 10% of fine cocoa beans reach our chocolate. The rest are destined for ‘industrial’ chocolate or chocolate confectionery.

The Academy of Chocolate was founded in 2005 and campaigns for better chocolate and to promote a greater awareness of the difference between fine chocolate and the mass-produced chocolate confectionery which most of us eat. Appreciation of fine chocolate
What brings us together in the Academy is the belief that few producers really understand the difference between fine chocolate and confectionery

. Nor do they realise that chocolate is made from a fruit, the cocoa bean, with flavours that can be just as subtle if they are not masked in sugar and fat. As a result it is difficult for consumers to find a selection of fine chocolate and make up their own minds. We strongly believe that giving people the chance to savour and to learn about fine chocolate will give them a greater appreciation and therefore anticipation for more ‘proper’ chocolate’. ‘Proper’ comes from a myriad of factors including the variety of the beans, where they are grown, the fermentation process, the drying and the manufacturers recipe and methods, not just chocolate with high cocoa solids. Once you have discovered what pleasure, complexity, richness and wide sensations there is in fine chocolate, you never look at chocolate the same way, you never buy chocolate the same way. We want to bring this opportunity to as many people as possible, with no vested business nor commercial interest. Transparent sourcing of cocoa beans
We believe that demand for fine chocolate will act as an incentive to select better quality cocoa beans and therefore have an impact on the cocoa growing countries. They in turn will be able to take more care with their production, fermentation and drying methods thus protecting the workers and the environment. This will lead to a better price for the cocoa beans. Unless we begin to pay cocoa farmers a decent price, like many other areas of agriculture, young people will leave the plantations and move into cities where there is more lucrative employment. Cocoa plantations will give way to more lucrative forms of agriculture and the sources of the finer beans will be lost. Not only will this have a poor effect on the quality of cocoa and thus our chocolate but also will have a further destructive effect on the world’s environment.

We are so excited for the 2026 Academy of Chocolate Awards. 📆 Official registration will open on 17 August 2026, but we ...
25/06/2026

We are so excited for the 2026 Academy of Chocolate Awards.

📆 Official registration will open on 17 August 2026, but we encourage you to save the dates and start planning your entries now. Refine your recipes, select your entry products and get ready to showcase your best work.

📍This year's Awards will take place at the Capital City College, Westminster Centre in central London. We are hugely grateful for the College's continued support.

ℹ️ Visit our website for more details on how to enter, categories, and submission guidelines, or sign up to our newsletter for updates!

📧 Questions or need more information? Reach out to our awards team directly at [email protected] if you can't find the answer on our website.

Best of luck to all entrants! 🎉

The Academy of Chocolate invites you to our upcoming online session: Beyond the Bean: Understanding Cocoa Yield, Quality...
23/06/2026

The Academy of Chocolate invites you to our upcoming online session: Beyond the Bean: Understanding Cocoa Yield, Quality & Value 🍫

Join us for an insightful webinar hosted by Robin Dand, Secretary General of The Federation of Cocoa Commerce and Board Member of AOC, as he explores one of the most important questions in the cocoa industry: "What makes a cocoa bean truly valuable?"

This session will examine the critical relationship between cocoa yield, flavour, and colour, and how growers, traders, and manufacturers assess quality throughout the supply chain.

What you will discover:
✨ The hidden value within cocoa bean yield
✨ How flavour and colour develop during processing
✨ What growers can realistically deliver
✨ Key considerations for sourcing and quality assessment

🎙️ Speaker: Robin Dand (Secretary General & Company Secretary of Federation of Cocoa Commerce / Board Member of AOC)
📅 Date: Thursday, 16 July 2026
⏰ Time: 19:00 - 20:00 BST
📍 Location: Online (Zoom link shared via registered email before the event)
🎟️ Price: Free of Charge (Complimentary ticket must be booked in advance)
⚠️ Registration Deadline: Wednesday, 15th July 2026 at 12:00 BST

Whether you are a cocoa trader, chocolate maker, or simply passionate about the industry, secure your spot to stay informed and connected within the cocoa industry!

👇 HOW TO BOOK:
https://www.eventbrite.co.uk/e/academy-of-chocolate-webinar-beyond-the-bean-tickets-1991885686709

We are delighted to invite you to an intimate summer gathering: Chocolate Evening at Pierre Marcolini London 🍫Join the A...
20/06/2026

We are delighted to invite you to an intimate summer gathering: Chocolate Evening at Pierre Marcolini London 🍫

Join the Academy of Chocolate for an exclusive evening at Pierre Marcolini London, celebrating My Journey Through Japan – the Maison's Spring/Summer 2026 collection inspired by 25 years of travel, discovery, and relationships with exceptional Japanese growers and artisans.
This is a rare opportunity to immerse yourself in the world of fine chocolate, connect with fellow chocolate enthusiasts, and experience this stunning boutique after hours.

With a strictly limited capacity, this intimate evening is the perfect way to celebrate exceptional craftsmanship in the heart of London.

📅 Date: Tuesday, 7th July 2026
⏰ Time: 18:15 – 19:45
📍 Location: Pierre Marcolini, 56 Regent Street, London W1B 4DY
🎟️ Tickets: £20 for AoC Members | £25 for Non-members (Please note: No refund policy applies)
👥 Capacity: Strictly limited to 25 guests

Tickets will sell out fast for this one. Secure your spot early to avoid disappointment!
Pierre Marcolini
👇 HOW TO BOOK:
https://www.eventbrite.co.uk/e/chocolate-evening-at-pierre-marcolini-london-tickets-1991884927438

🍫✨ The Wait is Over: The 2026 Academy of Chocolate Awards Dates Are Here! ✨🍫We are so excited to share the upcoming date...
18/06/2026

🍫✨ The Wait is Over: The 2026 Academy of Chocolate Awards Dates Are Here! ✨🍫

We are so excited to share the upcoming dates for the 2026 Academy of Chocolate Awards.

📆 Official registration will open on 17 August 2026, but we encourage you to save the dates and start planning your entries now. Refine your recipes, select your entry products and get ready to showcase your best work.

📍This year's Awards will take place at the Capital City College, Westminster Centre in central London. We are hugely grateful for the College's continued support.

ℹ️ Visit our website for more details on how to enter, categories, and submission guidelines, or sign up to our newsletter for updates!

📧 Questions or need more information? Reach out to our awards team directly at [email protected] if you can't find the answer on our website.

Best of luck to all entrants! Let’s make 2026 the most delicious year yet. 🎉

✨ WEBINAR LAUNCH ✨The Academy of Chocolate invites you to our upcoming online session: Beyond the Bean: Understanding Co...
16/06/2026

✨ WEBINAR LAUNCH ✨

The Academy of Chocolate invites you to our upcoming online session: Beyond the Bean: Understanding Cocoa Yield, Quality & Value 🍫

Join us for an insightful webinar hosted by Robin Dand, Secretary General of The Federation of Cocoa Commerce and Board Member of AOC, as he explores one of the most important questions in the cocoa industry: "What makes a cocoa bean truly valuable?"

This session will examine the critical relationship between cocoa yield, flavour, and colour, and how growers, traders, and manufacturers assess quality throughout the supply chain.

What you will discover:
✨ The hidden value within cocoa bean yield
✨ How flavour and colour develop during processing
✨ What growers can realistically deliver
✨ Key considerations for sourcing and quality assessment

🎙️ Speaker: Robin Dand (Secretary General & Company Secretary of Federation of Cocoa Commerce / Board Member of AOC)
📅 Date: Thursday, 16 July 2026
⏰ Time: 19:00 - 20:00 BST
📍 Location: Online (Zoom link shared via registered email before the event)
🎟️ Price: Free of Charge (Complimentary ticket must be booked in advance)
⚠️ Registration Deadline: Wednesday, 15th July 2026 at 12:00 BST

Whether you are a cocoa trader, chocolate maker, or simply passionate about the industry, secure your spot to stay informed and connected within the cocoa industry!

👇 HOW TO BOOK:
https://www.eventbrite.co.uk/e/academy-of-chocolate-webinar-beyond-the-bean-tickets-1991885686709

✨ EXCLUSIVE EVENT LAUNCH ✨We are delighted to invite you to an intimate summer gathering: Chocolate Evening at Pierre Ma...
15/06/2026

✨ EXCLUSIVE EVENT LAUNCH ✨

We are delighted to invite you to an intimate summer gathering: Chocolate Evening at Pierre Marcolini London 🍫

Join the Academy of Chocolate for an exclusive evening at Pierre Marcolini London, celebrating 'My Journey Through Japan – the Maison's Spring/Summer 2026 collection inspired by 25 years of travel of Pierre Marcolini, discovery, and relationships with exceptional Japanese growers and artisans'.

This is a rare opportunity to immerse yourself in the world of fine chocolate, connect with fellow chocolate enthusiasts, and experience this stunning boutique after hours.

With a strictly limited capacity, this intimate evening is the perfect way to celebrate exceptional craftsmanship in the heart of London.

📅 Date: Tuesday, 7th July 2026
⏰ Time: 18:15 – 19:45
📍 Location: Pierre Marcolini, 56 Regent Street, London W1B 4DY
🎟️ Tickets: £20 for AoC Members | £25 for Non-members (Please note: No refund policy applies)
👥 Capacity: Strictly limited to 25 guests

Tickets will sell out fast for this one. Secure your spot early to avoid disappointment!
Pierre Marcolini

👇 HOW TO BOOK:
Click the link in our bio to grab your tickets on Eventbrite right now https://www.eventbrite.co.uk/e/chocolate-evening-at-pierre-marcolini-london-tickets-1991884927438

14/06/2026

Congratulations to Kaori Kakao, who won multiple AOC awards in 2025 for Chocolate Bars & Drinks, including 4 Gold Awards. How incredible!
Thank you to Shiori & the team for sharing your winner's story!
'It is truly an honour to share what this Gold Award means to us, and we are deeply grateful to be part of the Academy of Chocolate community.' KAORI coffee and cacao roaster
Watch this space for details of the 2026 awards, coming soon! 💜🍫🏆

Look at these amazing AOC Award winners from Chocoholic.thai 'Chocoholic crafts and develops Thai craft chocolate by tra...
09/06/2026

Look at these amazing AOC Award winners from Chocoholic.thai

'Chocoholic crafts and develops Thai craft chocolate by transforming locally grown cacao from Thai farmers into chocolate bars, beverages and snacks, with a bold and distinctive perspective. Chocoholic reimagines local ingredients into pop culture, creating a big hit with meaningful impact.

Chocoholic Wins 3 Awards at Academy of Chocolate Awards 2025

🥇 GOLD – Phunchai Dark Chocolate 70%
Category: Plain Chocolate Bars 🍫
🥉 BRONZE – Phunchai Dark Chocolate 70%
Category: Plain Drinking Chocolate ☕️

Phunchai - Dark Chocolate 70%
Cacao beans from Lamphun, the smallest province in northern Thailand, grow where fertile valleys meet mountains and rivers. The region’s sharp contrast between hot summers and cool winters gives its cacao a naturally bright, fruity character. We roast the beans to a medium level to preserve this lively flavor, crafting a 70% dark chocolate with a sweet and tangy fruit note reminiscent of ripe pineapple

🥉 BRONZE – Phatthalung Harmony Trang Red Pepper
Category: Bean-to-Bar Flavoured Dark Chocolate Bar 🍫

Phatthalung Harmony Trang Red Pepper
Cocoa beans from Phatthalung, Southern Thailand, are known for their high quality with a distinctive nutty and malty taste due to consistent rainfall and fertile soil. Combined with red pepper from Trang, harvested at peak ripeness and dried naturally using solar energy, it offers a complex flavor with a gradual spiciness and notes of sweet fruit, citrus, floral, and herbs.'

We love hearing about our winners' stories, and Marco from the Pastry Training Centre of Vancouver shared theirs:'A quic...
07/06/2026

We love hearing about our winners' stories, and Marco from the Pastry Training Centre of Vancouver shared theirs:

'A quick story about us, we are actually the Pastry Training Centre of Vancouver and we have been providing professional education for aspiring chefs for over 16 years here in Beautiful British Columbia, Canada. We are offering courses in Professional Pastry, Artisan Bread Baking, Cake Decorating and of course, Chocolate making.
Common Ground Cacao is our bean-to-bar chocolate brand, launched about five years ago. We created it to ensure that young chefs or anyone training in the field of pastry are exposed to high-quality chocolate right at the beginning of their education in the Pastry Kitchen. We felt it essential to expose our students to the process of how chocolate is made, its origin, and its history to ignite their passion for high-quality chocolate and steer them away from commercial chocolate manufacturers.

While traveling in Peru in 2025 to visit some of the cacao farmers we source our beans from, I was amazed in a Lima coffee shop—Peru's gritty capital—by how many people ordered fresh orange juice on ice topped with espresso shots. Not only did I fall in love with this drink, but it was also the inspiration for our Coffe Orange 55% Milk Chocolate bar. This lovely bar is crafted with the amazing Awajun Cacao from the northern Amazon department of Peru, chunks of candied orange peel, which we slow candy ourselves and roasted Colombian coffee beans.

Our second bronze medal of 2025 was awarded to our Mazamari Milk Chocolate 53%. We achieved our goal of creating a well-balanced milk chocolate using the floral cacao bean from Mazamari, located in the southern jungle of Junin, Peru. Gently roasted milk powder and a hint of Tonka Beans give this milk chocolate a very unique flavour profile.'

So interesting! Thank you for sharing 💜

02/06/2026

Huge congratulations to Army from Infinite Cacao, AOC Gold Award winner (And a great performer too!)
💜 We love your story, thanks for sharing!
Infinite cacao - อินฟินิท คาเคา

Address

C/o Westminster Kingsway College, 76 Vincent Square
London
SW1P2PD

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