06/09/2026
In memory of Martin Goodyer ❤️
It is with enormous sadness that we share the news that our dear friend and trustee, Martin Goodyear, passed away yesterday after a long battle with cancer.
For those of us who have been part of Love Underdogs from the beginning, it is difficult to put into words what Martin meant to us.
He was there at the very conception of Love Underdogs, long before we knew quite what this extraordinary journey would become. From those earliest days, he gave us his time, his wisdom, his encouragement and his unwavering support. He understood business, he understood people, and perhaps most importantly, he had an extraordinary instinct for what was simply the right thing to do.
Martin had one of the strongest moral compasses of anyone we have known. He was fundamentally good, fair and decent. When things were difficult, he brought strength. When problems seemed overwhelming, he looked for solutions. And when we needed perspective, reassurance or simply someone sensible standing beside us, Martin was there.
So much of what Love Underdogs became was helped along by his advice, direction and belief in what we were trying to build. We will always be immensely grateful for that.
And his connection to our dogs was personal too. Martin and his beautiful wife Rachel gave a home to Billy, one of the first four dogs we ever rescued, and later to our wonderful Chalmers. Both his boys are now reunited with their dad.
Our hearts are with Rachel Goodyer, and with all of Martin’s family and those who loved him. We are so very sorry for their loss.
For us, we have lost a trustee, an adviser and a great source of strength. But above all, we have lost our friend.
Martin, thank you for believing in us before there was very much to believe in. Thank you for your wisdom, your humour, your steadiness and your kindness. Thank you for helping us turn an idea into something that would go on to change the lives of so many dogs.
You were there at the beginning, and you will always be part of the story.
We will miss you enormously. ❤️
With all our love,
Anna and Karine