Clever Never Goes

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Clever Never Goes

CLEVER NEVER GOES is the new campaign that teaches children how to stay safe from abduction whether they are outside or online.

It’s the modern, child-friendly alternative to the out-dated and fundamentally flawed ‘Stranger Danger’ message. Most things have evolved since the 70s, and yet one of the fundamental ways we keep our children safe has not. ‘Stranger Danger’ doesn’t work. Clever Never Goes is here to provide a new, positive and reassuring approach for parents, teachers and kid

30/09/2026

💭 Ask your child: “What would you do?”

Talking to your child about safety doesn’t have to be scary. Everyday situations can be a great way to help them think about what feels safe and what they should do if something doesn’t feel right.

Take a look at the scenario in our graphic and ask your child: “Is it safe? What would you do?”

These simple conversations can help children develop the confidence and skills they need to recognise unsafe situations.

💛 Teach the Clever option at home with Clever Never Goes.

Find free resources for parents:
👉 https://clevernevergoes.org/

23/09/2026

Out with ‘STRANGER DANGER’... In with 'CLEVER NEVER GOES'!

Teaching children to simply “never talk to strangers” isn’t enough. Clever Never Goes gives children a simple rule they can remember and use:

If anyone asks you to go, even someone you know, if it hasn’t been agreed, remember: CLEVER NEVER GOES!

It’s a positive, practical way to help children recognise unsafe situations without creating fear.

🏠 Why not teach the Clever option at home?

Download our free resources online
👉 https://clevernevergoes.org/

16/09/2026

Start with 3 Clever, easy steps!

Sometimes it's hard to know where to start when trying to protect your kids. Here are 3 easy steps to start.

Want to learn more?
https://clevernevergoes.org/

09/09/2026

Clever Never Goes is supported by PCSO's across the country!

"Reception had a special visitor today - PCSO Barry 👮‍♂️
He taught us how to stay safe with other people. We thought about the message ‘Clever Never Goes’ and what this would look like in our lives. "
📷 X - ololprimary_HT

03/09/2026

🎒 Schools are back, and now is the perfect time to introduce Clever Never Goes!

Help your child’s school give pupils the practical skills and confidence to recognise and respond to unsafe situations.

Schools can register easily to receive their free Clever Never Goes Schools Pack, giving teachers everything they need to deliver engaging child safety lessons.

💛 Tag your child’s school or share this post with their teachers and help us spread the word!

👉 https://clevernevergoes.org/schools/

26/08/2026

🎒 Schools are back next week — help us spread the word!

As teachers prepare for the new term, why not share Clever Never Goes with your child’s school?

Our free resources help children learn how to recognise unsafe situations and respond with confidence, giving them practical safety skills as they become more independent.

Trusted by over 4,300 schools across the UK, our child-friendly lessons are easy to use and designed to make safety education engaging and positive. 💛

Please share this post with teachers, schools, and anyone who cares about keeping children safe.

👉 Find out more: https://clevernevergoes.org/schools/

20/08/2026

Keeping children safe isn’t just about the world around them, it’s also about the online world they explore. 💻

Children are spending more time connected than ever before, so helping them understand how to recognise unsafe situations is an essential part of growing up.

Clever Never Goes gives children practical skills and confidence to make safer choices, whether they’re out and about or online.

https://clevernevergoes.org/

12/08/2026

☀️ Looking for fun activities to keep the kids entertained this summer?

Why not turn playtime into a chance to learn important life skills too?

The Clever Never Goes activity packs are designed to help children learn how to stay safe through fun, engaging activities that encourage discussion and build confidence.

Perfect for a rainy afternoon, a quiet moment at home, or a summer activity with the whole family. 💛

Download your free activity pack today and help your child become clever about staying safe.

👉 https://clevernevergoes.org/

Address

5-7 Vernon Yard
London
W1W7RQ

Website

http://www.clevernevergoes.org/

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