13/08/2026
π MYTH 7: 'Care homes are overpriced.'
As part of , we're tackling one of the biggest areas of confusion when it comes to care: fees.
There's no denying that care is a significant financial decision. It can feel daunting, especially when families are trying to understand what is included and how to compare options.
But care home fees usually cover far more than accommodation.
In this video, our Family Liaison Manager Nicki explains what is typically included, from 24/7 care and support to meals, activities, wellbeing, housekeeping, laundry, utilities, and the running of a safe, comfortable home.
Non-profit providers like us reinvest income back into care, residents' wellbeing, our homes and our people, rather than paying dividends to shareholders.
π Understanding care costs starts with understanding the value it provides.
π₯ Watch Nicki explain more below.