The Eve Appeal

The Eve Appeal The Eve Appeal is the leading gynaecological cancer charity. PIF TICK approved health information.

To help save lives, we focus on preventing and improving the early diagnosis of womb, ovarian, cervical, vulval and vaginal cancer.

Things we didn’t learn about in school: dos and don’ts of how to clean your v***a and va**na.  It’s never too late to le...
22/08/2026

Things we didn’t learn about in school: dos and don’ts of how to clean your v***a and va**na.

It’s never too late to learn about our bodies, and how we can look after our health.

Top things to remember:
1. Vulvas are supposed to smell like guess what, v***as.
2. The va**na is self-cleaning.

For more information about looking after your gynae health, go to: eveappeal.org.uk/looking-after-your-gynae-health

“I couldn't find anything about it from women who looked like me. So now I have to speak about it.”  Gayle writes about ...
20/08/2026

“I couldn't find anything about it from women who looked like me. So now I have to speak about it.”

Gayle writes about her experience of cervical cancer, the emotional impact, and the importance of representation in stories like hers.

“For four years, I was bleeding for prolonged periods and told, repeatedly, that it was fibroids. My GP dismissed my concerns — I was perimenopausal, they said, as though that explained everything away. Alongside the bleeding came significant discomfort, and eventually I became deeply depressed and despondent, convinced this was simply how my life would be from now on.

By 2019, after a particularly prolonged episode, I had reached my limit. A new locum at my surgery suggested I use my private medical insurance to get a second opinion. That decision changed everything. On 8 November 2019 — two days before my birthday — I received a diagnosis of cervical cancer. I was devastated. And this is the part of my story I speak about most, because whilst symptoms and treatments are well documented, what is far less spoken about is the emotional impact — particularly for women from my cultural background. We grow up hearing the same message: “don't talk our business”. So we carry it all inside: the pain, the discomfort, and even a quiet, misplaced shame for being unwell. For not being strong enough.

I will always support The Eve Appeal in getting across the message that they are here to ensure that no woman regardless of culture or race is left feeling alone. That is why I am here. That is why I choose to speak.”

To read Gayle's blog in full, click: https://eveappeal.org.uk/my-journey-with-cervical-cancer

Inheriting an increased risk of cancer is never anyone’s fault. It is natural to worry about what this means for you and...
19/08/2026

Inheriting an increased risk of cancer is never anyone’s fault. It is natural to worry about what this means for you and your family members, and to feel unsure about how to speak to them about it. Support is available to help you understand your results and the next steps that are relevant to you.

You are under no obligation to disclose your results. However, the findings could carry important implications for others in your family.

If you are worried about how to talk about your test results with family members, you should be able to discuss this with a genetics counsellor. It may also be possible to ask your genetic counsellor for a letter that explains your results to family members, and any steps they may need to consider.

Our Ask Eve Nurses are available to answer any questions about genetic testing and inherited risk, with free and confidential information. You can reach them on 0808 802 0019 or email [email protected].

We have more information about inherited cancer risks on our website: eveappeal.org.uk/inherited-cancer-risks

Things we find chic: investing in early diagnosis and prevention research for the five gynae cancers.  Find out more abo...
17/08/2026

Things we find chic: investing in early diagnosis and prevention research for the five gynae cancers.

Find out more about our research on our website: Eveappeal.org.uk/research

We know that exploring your options and making decisions about genetic testing can create some mixed feelings, especiall...
15/08/2026

We know that exploring your options and making decisions about genetic testing can create some mixed feelings, especially when it comes to what this might mean for your future and your family.

It’s completely your choice whether to have genetic testing and it should only be done after careful consideration. Finding out if you have an inherited cancer risk brings knowledge that can help you reduce your cancer risk. You can access important options to prevent cancer from developing or to detect it early. Before taking a test, you will need to meet with a specialist genetic counsellor. There is help on hand to support you, whatever the outcome, including what to say to family members, or your options for regular cancer surveillance or risk reducing measures.

Our Ask Eve Nurses are available to answer any questions about genetic testing and inherited risk, with free and confidential information. You can reach them on 0808 802 0019 or email [email protected].

We have more information about inherited cancer risks on our website: eveappeal.org.uk/inherited-cancer-risks

The Eve Appeal team has supported the scriptwriters behind one of the latest storylines on The Archers, featuring Pip and Ruth, exploring some of these topics. To find out more, go see our most recent post.

PSA: check your v***a.It’s crucial to know what’s normal for you, so its easier to spot any changes or cancer symptoms.W...
14/08/2026

PSA: check your v***a.

It’s crucial to know what’s normal for you, so its easier to spot any changes or cancer symptoms.

We encourage women and people with gynae organs to check their v***a once a month. Here are our top tips for self-checking:
-Wash your hands
-Sit comfortably, with a mirror, in a well-lit room or use a torch
-Place the mirror between your legs
-Start on the outside and look and feel for any pain, soreness, lumps, rashes or changes to your skin.
-Open the l***a, look and feel for any pain, soreness, lumps, rashes or changes to your skin.
-Check around the opening to your va**na and your perineum

If you spot any new changes or you are worried about anything you have noticed, it is always best to get in touch with your GP so anything serious can be ruled out. There are other non-cancerous conditions that can cause some of these symptoms, it is important these are also diagnosed early so they can be treated.

For more info, go to: eveappeal.org.uk/tips-for-checking-your-v***a

The Eve Appeal team were delighted to support the scriptwriters behind one of the latest storylines on The Archers, feat...
13/08/2026

The Eve Appeal team were delighted to support the scriptwriters behind one of the latest storylines on The Archers, featuring Pip and Ruth.

Our Ask Eve Nurse, Tracie, who has been supporting the scriptwriters says: “It's been a pleasure and a privilege to support The Archers script writing team with this BRCA testing storyline. Genetic testing is a family thing. As I said to Emma Freud, "it takes a village" to care for a family. We have an Eve village of researchers, nurses, and our communications team, all helping to share knowledge around genetic testing for inherited cancers, and support people through Ask Eve- enabling knowledge to be powerful, not scary.“

You can also hear Tracie speaking with Emma Freud on Episode 84 of The Archers Podcast: https://www.bbc.co.uk/sounds/play/p0nd91qq

We have more information about BRCA gene alterations, testing eligibility and understanding inherited cancer risks and choice available on our website: eveappeal.org.uk/inherited-cancer-risks

We’ll be posting a series of posts exploring some of the topics covered in the storyline, including what they mean for the gynae cancers. Stay tuned!

Final places left for our September Trek! Don’t miss your chance to take part, join a community of incredible people com...
13/08/2026

Final places left for our September Trek!

Don’t miss your chance to take part, join a community of incredible people coming together to make a difference and help save lives from gynaecological cancers.

Trek the breath-taking Jurassic Coast, raise vital awareness, and take on a challenge that will have a lasting impact.

Secure your place today! https://bit.ly/3Ttgh51

We wanted to update you on all the progress we’ve made with Meta after sending our joint letter about online censorship....
07/08/2026

We wanted to update you on all the progress we’ve made with Meta after sending our joint letter about online censorship.

Back in May 2026, we shared an illustration of the v***al anatomy on Instagram. This was clearly annotated for educational purposes, yet was removed after being flagged as possibly containing ‘nudity or sexual activity’. We wrote an open letter to Meta asking them to meet, they accepted our invitation. The process of getting clear answers and agreeing some actions has taken time but we now have further information and an agreement of next steps.

Meta provided some guidance on how to reduce the risk of future posts being taken down, put behind filters or their visibility reduced:
-Content using abstract objects that do not have a visual resemblance to anatomy should not be restricted and so reducing the use of these would mitigate against censorship.
-Medical diagrams or objects representing internal organs and anatomy are allowed and should not trigger restrictions e.g. a cervix.
-The key thing to avoid is props / visuals that are anatomically representative of external genitalia (for example a v***a) - that is what triggers the main restrictions under their policies.

The advice from Meta to avoid content restrictions would not allow us and other expert voices to raise awareness of gynaecological anatomy and key reproductive health information. Sensitivity filters over health information on the v***a or v***al cancer just adds to the stigma and shame that already stop women getting the help they need quickly. Something we are trying very hard to dismantle.

Meta have acknowledged our frustration at this situation and the need for a discussion on this issue to see what can be done to improve the range of issues.

They have agreed to host a workshop on the issue with expert organisations and charities working across gynae and reproductive health to hear feedback on their processes and see if improvements can be made to help support the sharing of accurate health information.

Ever the optimists at Eve, we’re hopeful that this will be an ongoing conversation of open dialogue, learning and meaningful action for everyone, to help build a better future both online and offline in gynaecological health.

Read our full blog on the updates, Meta feedback and our thoughts on our: https://eveappeal.org.uk/an-update-on-the-censorship-of-gynae-health-on-instagram

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