17/06/2026
💛 NEURO PROUD 💛
One year ago today, award-winning photographer Amanda Akokhia brought our vision for to life in collaboration with Christine McGuinness and an incredible cast of neurodiverse talent with the message “Forget the stereotypes. This is what neurodiversity really looks like — bold, brilliant and unapologetically proud.”
What made this project even more powerful was that the creativity didn’t stop in front of the camera. The entire team behind the scenes was neurodiverse too — from photography and videography to hair, makeup, styling and production. Together, they created something that challenged perceptions and celebrated the talent, creativity, innovation and unique perspectives that neurodiverse people bring to the world every day.
As we mark Neurodiversity Pride Day, we’re proud to look back on a campaign that championed one simple message: being neurodiverse is something to be proud of. Our differences aren’t barriers — they’re strengths. They help us create, innovate, inspire and see the world in ways others might miss.
Today, we celebrate every neurodivergent person and encourage everyone to be proudly, unapologetically . 💛.
✨ Featuring:
doshismith
📸 Creative Team:
Photographer —
Videographer — .co.uk
Makeup — &
Hair —
Body Paint — .art
Wardrobe —
Models of diversity— .management
Runner — miabrown188
💛 Be NeuroProud.
Neurodiversity NeurodivergentVoices DifferentNotLess InclusionMatters