The Marketing Society

The Marketing Society The influential global community that expands perspectives on what marketers can achieve. Find us on LinkedIn

Connecting
marketing leaders to unlock the best of
each other through accelerated growth,
actionable inspiration, and influential
connections. The Marketing Society is a leading global community of progressive marketers. The Society empowers brave leaders in marketing, by helping them do well in their careers and lives, do good in their businesses and the world by and by doing so, feel good by bei

ng part of a positive community and help shape an industry of which we can all be proud. We're here for marketers who want to make an impact and make a difference.

10/08/2026

What happens when your audience starts making decisions without you?

At Navigate: Now & Next England, Isabel Perry, Global EVP of Strategy at our partner, DEPT®, explored the shift from the human web to the agentic web, and what it means for the customer journey when AI becomes part of the decision-making process.

Her challenge to marketers? Start thinking about two audiences: one human and one AI. Because the next generation of marketing will mean not only influencing people, but also learning how to influence, equip and connect with the agents shaping their choices.

It's a glimpse of the ideas and perspectives our community is exploring together.

And we're taking that thinking further.

Join us at the Global Changemakers Conference 2026: Ambition, where we'll once again bring together some of the brightest minds in business, marketing and beyond to challenge perspectives, spark new ideas and inspire meaningful action.

11 November 2026
8:30am – 5:00pm
QEII Conference Centre, London

If you're ready to think bigger, visit the link to explore the agenda, discover the speakers and secure your place.

Link in bio!

🎥


09/08/2026

Your AI is only as good as your knowledge.

If your AI experiments keep producing generic, mediocre answers, the problem is rarely the model. It is what the model has to work from. The next competitive advantage will not come from access to AI. It will come from structuring your knowledge so AI can understand your business, your insight and your brand better than anyone else's.

Jon Block, founder of Syllepsis and a product leader and technologist with over 25 years' experience, explains why knowledge architecture sits upstream of every serious AI initiative, and previews his session at the AI Accelerator Day, including a live demo of what becomes possible when your AI has the right material to work from.

Hear Jon set it up in his own words.

Tuesday 8 September
8.30am-5.30pm BST
Bracken House, Financial Times, London

Apply to attend via link in bio.

This event is designed for brand-side marketing leaders, seats are £299 each. Please note applications are reviewed before places are confirmed.

In partnership with Financial Times
Vendor Partners: Electric Twin, Semrush, WRITER

05/08/2026

Confidence isn't something you're born with. It's something you build.

At Navigate: Now & Next England, organisational psychologist Antoinette Raymond PhD challenged marketers to rethink what holds them back. Excitement and nerves can feel exactly the same, she explains. The difference is whether we let hesitation stop us or use it as fuel to move forward.

In a world that's changing faster than ever, confidence comes from taking the first step, embracing the unfamiliar and continuing to practise.

It's just one example of the bold thinking shared across our events at The Marketing Society.

The conversation doesn't stop there.

Join us at the Global Changemakers Conference 2026: Ambition, where we'll once again bring together some of the brightest minds in business, marketing and beyond to challenge perspectives, spark new ideas and inspire meaningful action.

11 November 2026
8:30am – 5:00pm
QEII Conference Centre, London

If you're ready to think bigger, visit the link to explore the agenda, discover the speakers and secure your place.

Link in bio!

For marketers who mean business.

🎥 Fifth FrameFilms

05/08/2026

Resilience is not about endurance. It is about giving yourself the space to process, adapt and recover.

Abigail Dixon on building the energy to thrive through career change, not just survive it.

Full session for Members via link in bio.

Your Next Chapter is a series of honest films featuring senior leaders from our community. The transitions they did not see coming. The choices they made. What helped them rebuild momentum. What they wish they had known.

Some months are about the big stages. Others remind us that the conversations around the table can be just as powerful.J...
01/08/2026

Some months are about the big stages. Others remind us that the conversations around the table can be just as powerful.

July was one of those months.

Across our global hubs, Members came together to challenge ideas, build meaningful connections and explore the future of marketing, leadership and AI. From thought-provoking discussions on wellbeing, Gen Z and personal impact to networking socials and conversations about what's next for our industry, every gathering reinforced the power of learning through community.

A huge thank you to every Member, speaker, partner and attendee who shared their time, ideas and perspectives throughout the month.

Here's to everything August has in store.

01/08/2026

AI without the anxiety.

As AI moves from experimental pilots to core infrastructure, the question every leader faces is how to scale it without inviting unmanaged risk. Sacha Wilson, Partner at Harbottle & Lewis, joins the AI Accelerator Day with Senior Associate Shayna Patel to hand senior marketers a practical framework for AI governance, managing risk and delivering reward, across your team, your partners and your business.

No fear-mongering, just a framework you can use.
Hear Sacha set up the session in his own words.

Tuesday 8 September
8.30am-5.30pm BST
Bracken House, Financial Times, London

Apply to attend via link in bio.

This event is designed for brand-side marketing leaders, seats are £299 each. Please note applications are reviewed before places are confirmed.

In partnership with Financial Times
Vendor Partners: Electric Twin, Semrush

29/07/2026

One conversation can change the way you see your work.

At Navigate: Now & Next England, Justin Lane challenged marketers to rethink one of the industry's biggest assumptions: that understanding audiences starts with segmentation. Instead, he explored what it means to truly understand the behaviours, motivations and cultures that drive decision-making.

It's just one example of the bold thinking shared across our events at The Marketing Society.

The conversation doesn't stop there.

Join us at the Global Changemakers Conference 2026: Ambition, where we'll once again bring together some of the brightest minds in business, marketing and beyond to challenge perspectives, spark new ideas and inspire meaningful action.

11 November 2026
8:30am – 5:00pm
QEII Conference Centre, London

If you're ready to think bigger, visit the link to explore the agenda, discover the speakers and secure your place.

Link in our bio!

For marketers who mean business.

🎥 Fifth Frame Films

22/07/2026

Stop chasing the title. Get clear on the role.

Abigail Dixon on defining exactly what you are looking for before your next move.

Full session for Members via link in bio.

Your Next Chapter is a series of honest films featuring senior leaders from our community. The transitions they did not see coming. The choices they made. What helped them rebuild momentum. What they wish they had known.

22/07/2026

What are synthetic audiences, where would you use them, and why?

In this clip, Dr Ben Warner, Co-Founder of Electric Twin and Former Chief Advisor on Digital and Data to the Prime Minister, explains the technology changing how organisations understand human behaviour, and previews his session at the AI Accelerator Day: The Future of Decision-Making.

On 8 September, Ben will share what has changed in decision-making since his time advising No.10 during Covid, and how far AI can now help solve the biggest challenges facing society and enterprise.

Tuesday 8 September
8.30am-5.30pm BST
Bracken House, Financial Times, London

Apply to attend via our website

This event is designed for brand-side marketing leaders, seats are £299 each. Please note applications are reviewed before places are confirmed.

In partnership with Financial Times
Vendor Partners: Electric Twin, Semrush

It is not anyone else's job to be interested in you.It's your job to be interesting.That was the challenge Maz Speaks Gl...
20/07/2026

It is not anyone else's job to be interested in you.
It's your job to be interesting.

That was the challenge Maz Speaks Global left with our Singapore Members at Beyond the Title, and it sparked an afternoon of honest reflection on what it really takes to stand out in a world competing for attention.

Drawing on her remarkable career creating some of the world's biggest television shows, including Big Brother, The X Factor and The Weakest Link, Maz encouraged us to think less like marketers and more like producers, designing every interaction with intention.

From LinkedIn profiles and meeting introductions to presentations, pitches and first impressions, the message was clear: attention isn't automatic. It has to be earned.

The session challenged us to rethink the stories we tell about ourselves, embrace what makes us different and stop relying on hope as a communication strategy.

A huge thank you to Maz Farrelly for an inspiring, entertaining and refreshingly practical session, and to everyone who joined us, challenged their thinking and brought such great energy to the conversation.

Here's to creating more moments that make people stop and say, "That's interesting. Tell me more."

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