Money Tree Fundraising

Money Tree Fundraising A trusted expert in the philanthropic sector, dedicated to transforming how charities and philanthropists achieve their ambitions.

Money Tree Fundraising helps charities to set up, grow and maintain their income from individuals, companies and trusts through our expert consultancy and freelance support. We specialise in kick-starting new programmes. In 2015 we were named Best Strategic/Fundraising Consultancy by the Institute of Fundraising. Our vision is for more donors fuelling more vital world-changing charitable activity.

We strongly believe that every charity has the ability and capacity to have high value giving in their fundraising mix and are committed to turning that potential into reality. Our team of experts includes experienced high-value fundraisers, specialist researchers, communications professionals and event organisers working with charities globally.

14/05/2026

Around one in ten cold trust applications get funded. One in ten.

But when you warm those relationships — thorough research, genuine alignment, contact made, a Meet the Funder event attended — those odds shift significantly.

Worth asking: are you concentrating your time on your five to ten most aligned prospects, or spreading across thirty near-fits?

Stacey's blog this week unpacks this in full. Link in the comments.

13/05/2026

One week today — Making Events a Fundraising Success with Hannah Shepherd.
If cultivation events feel like a lot of effort for uncertain return, this is worth your time. Hannah will be covering how to structure events so they actually move relationships forward, not just fill a room.

Tuesday 20 May, noon, £30+VAT. Book your place in the comments.

12/05/2026

Activities. Outcomes. It sounds like a simple distinction — but it's the one that trips up the most otherwise-strong trust applications.

You write about your workshops. Your outreach sessions. Your drop-in programme. All important. But funders are investing in the change that follows.

Not the workshop. The improvement in mental health that follows. Not the drop-in session. The moment someone finds the support they needed.

Worth reading this week if you write trust applications. Link in the comments.

11/05/2026

A question we hear a lot: "We submitted a really strong application. Why didn't it get funded?"

Stacey has written about exactly this — the patterns that keep coming up in applications that fail, and why most of them are fixable. Not rewrites. Small adjustments.

The full blog is in the comments.

"Relationships are at the heart of fundraising — and supporter journeys matter."— Hannah Shepherd, Money Tree Fundraisin...
08/05/2026

"Relationships are at the heart of fundraising — and supporter journeys matter."
— Hannah Shepherd, Money Tree Fundraising

07/05/2026

Not sure where your major donor programme actually stands?

The Major Donor Scorecard takes 10 minutes and gives you a clear, honest picture of where you are — and where to focus next. It's free, and it's a useful starting point whether you're building a programme from scratch or reviewing an existing one.

06/05/2026

Missed April's Let's Chat Major Donor Fundraising session?

Hannah hosted a brilliant conversation on Volunteer Fundraising Boards — how to set them up, how to manage them through the inevitable bumps, and how to use them to unlock major gifts.

The full recording is now on YouTube. Well worth an hour of your time.

05/05/2026

Hannah is marking her first year at Money Tree Fundraising this week — and she's written something really worth reading.

Her blog covers five honest reflections from twelve months of consultancy work across charities of all shapes and sizes. From organisational culture to fundraising fundamentals, it's the kind of piece that makes you stop and think about your own programme.

One that particularly resonates: the donors who've been quietly loyal for years, giving consistently, rarely celebrated. Are they getting the same attention as your one-off major gifts?

"The relationships that matter in trust fundraising aren't just the ones we build with funders. They're the ones we buil...
01/05/2026

"The relationships that matter in trust fundraising aren't just the ones we build with funders. They're the ones we build with each other."
— Stacey Teece, Money Tree Fundraising

30/04/2026

Something from Stacey's blog this week that's worth sitting with.

The isolation that trust fundraisers feel isn't just personal — it can start to feel like a professional disadvantage too. When you're the only person in your organisation who really understands this work, that has a real impact.

But here's the other side of it. Trust fundraisers are extraordinarily resilient. And the community that exists around this work — the sharing, the generosity, the showing up for each other — is genuinely remarkable.

Stacey's written a really honest piece on this. Worth a read if any of it resonates.

28/04/2026

Stacey's blog this week touches on something that doesn't get talked about enough in our sector.

Trust fundraising is complex, skilled, demanding work. It's also — for many of the people doing it — one of the loneliest jobs around.

Not because of a lack of support. But because so much of what trust fundraisers do is invisible to the people around them. And because the nature of the work itself — desk-based, geographically dispersed, often solitary — can make connection feel hard to come by.

Stacey explores why this happens and, more importantly, what we can practically do about it.

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Tuesday 9:30am - 5:30pm
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Thursday 9:30am - 5:30pm
Friday 9:30am - 5:30pm

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