03/10/2025
"Simply put, what a founder says in 60 seconds or less sends a message about their priorities, their experience, and their focus; as such, in startup programs, that mere 60 seconds is enough to inform experienced advisors what’s wrong and how to help.
Hear [Paul O'Brien] when I say this, pitch practice is NOT about being able to capably pitch as though a successful pitch is what it takes to get funding! The work is a methodology used to help founders reorient their minds to what matters, to focus on issues clearly not yet addressed, and to appreciate that what we say sends a message."
With the fall season of cohorts starting, I’m reminded that most founders will be asking of advisors why there is so much emphasis on practicing the elevator pitch.
