The Long Run

The Long Run We are a membership organisation supporting global tourism businesses to accelerate positive impact via 4Cs. Learn more here: https://www.thelongrun.org/

We believe that we can achieve together for the planet, for people, and for business is much more than what we can do on our own. Collectively we can show the world that business can be a force for good and inspire others to take up best practice to make the world a better place. The members of The Long Run continuously demonstrate that profit can and should go hand in hand with productive ecosystems, and prosperous communities.

Every year, Explorer X gives away a fully funded trip through their Hero Travel Fund, built for teachers, caregivers, an...
21/08/2026

Every year, Explorer X gives away a fully funded trip through their Hero Travel Fund, built for teachers, caregivers, and the people who spend their lives giving to others.

It sits alongside a wider habit of setting money aside for causes doing real, measurable good. For Explorer X, impact isn’t an afterthought; it’s the driving force behind all they do.

Welcome to The Long Run! Read their full member profile at the link in bio.

The magic of botanical art is that it pushes you to really see the plant and find a new appreciation for its little intr...
20/08/2026

The magic of botanical art is that it pushes you to really see the plant and find a new appreciation for its little intricacies and vulnerabilities.

Grootbos Private Nature Reserve’ Florilegium is a wonderful example of our Culture ‘C’ in practice.

Full story of our Southern & Western Africa Regional Hub Meeting at the link in bio.

“Being a (group) member of The Long Run is a wonderful opportunity for Singita to learn and to share with other sustaina...
06/08/2026

“Being a (group) member of The Long Run is a wonderful opportunity for Singita to learn and to share with other sustainability-committed operations in our industry. It also brings credibility via external validation to our efforts so far and encourages us to do better.”

– Dr. Andrea Ferry, Singita’s Sustainability Lead

Singita has grown with us, from single-property member to expanding to group member status.

Read their full member profile at the link in bio.

“Being a (group) member of The Long Run is a wonderful opportunity for Singita to learn and to share with other sustaina...
06/08/2026

“Being a (group) member of The Long Run is a wonderful opportunity for Singita to learn and to share with other sustainability-committed operations in our industry. It also brings credibility via external validation to our efforts so far and encourages us to do better.”

– Dr. Andrea Ferry, Singita Sustainability Lead

Singita has grown with us, from single-property member to expanding to group member status.

Read their full member profile at the link in bio.

What would you ask 100+ of the world’s sustainable tourism leaders?This month we asked how they bring their suppliers cl...
04/08/2026

What would you ask 100+ of the world’s sustainable tourism leaders?

This month we asked how they bring their suppliers closer to their 4C’s vision. Marcus Cotton’s answer is in the slides. We also collected responses from Singita, Hacienda Zuleta, Aardvark Bioreserve and The Safari Collection, from Ecuador to the Klein Karoo to Kenya.

Read them, then ask your question. Link in bio.

As part of our participation in London Climate Action Week 2026 we partnered with Juliet Kinsman on three episodes for t...
03/08/2026

As part of our participation in London Climate Action Week 2026 we partnered with Juliet Kinsman on three episodes for the Funny Old World podcast.

An edutaining easy-listening podcast about all things eco, hosted by Juliet. Our shared mission is to engage people with the WHY it matters and the how and what to do when it comes to sustainability and tackling the climate emergency — but in simple terms, with a little laughter along the way. In each episode, Juliet discusses serious topical sustainability stories and cultural affairs and chats with thought-provoking experts. 

The special episodes are short, sharp and inspiring, so tune in on your preferred platform and join the conversation.

31/07/2026

Meet Saimalo Erik.

He is 28, a Samburu guide at Saruni Basecamp in Kenya’s Mara Naboisho Conservancy, and a graduate of the Wildlife Tourism College of Maasai Mara. In this video he explains, in his own words, why the animals around him matter.

Saimalo was filmed by Thais Corral, who runs Sinal do Vale in Brazil and travelled to Kenya to spend time at Saruni. She arrived expecting an extraordinary safari. She left, in her words, convinced she had experienced “a living classroom of regeneration.” What stayed with her most was meeting Saimalo. When she asked about his future, he smiled and said, “I want to do this work for life. I want my children to enjoy the same animals and ecosystems we see today.” For Thais, that is what regeneration really means: not simply restoring ecosystems, but restoring the human capacity to care for them.

None of this would have happened without the community. Thais (Sinal do Vale) first met the Saruni Basecamp team at one of our annual gatherings, where an initial connection turned, years later, into an invitation to visit. It is exactly the kind of thing The Long Run exists for: bringing our members together across continents, so that a conversation in one landscape can change how someone sees their own.

🎥 Saimalo Erik, in his own words. Link in bio for the full story.

Andrew and Louise’s CEO swop made international headlines. But the story behind the story is the one only we can tell be...
29/07/2026

Andrew and Louise’s CEO swop made international headlines. But the story behind the story is the one only we can tell best. What it takes to trust another founder with everything you’ve built.

Full story at the link in bio.

Andrew and Louise’s CEO swap made international headlines. But the story behind the story is the one we can tell best. W...
29/07/2026

Andrew and Louise’s CEO swap made international headlines. But the story behind the story is the one we can tell best. What it takes to trust another founder with everything you’ve built.

Head to the link in bio for the full story.

The story behind the CEO swap is the one we can tell best. What it takes to trust another founder with everything you’ve...
29/07/2026

The story behind the CEO swap is the one we can tell best. What it takes to trust another founder with everything you’ve built, and swap businesses, homes and teams for one month.

Full story at the link in bio.

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