The Long Run

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The Long Run

We are a membership organisation supporting global tourism businesses to accelerate positive impact via 4Cs. Learn more here: https://www.thelongrun.org/

We believe that we can achieve together for the planet, for people, and for business is much more than what we can do on our own. Collectively we can show the world that business can be a force for good and inspire others to take up best practice to make the world a better place. The members of The Long Run continuously demonstrate that profit can and should go hand in hand with productive ecosystems, and prosperous communities.

06/10/2026

As featured in Condé Nast Traveler: how our member, Ayu in the Wild, brought a weed-choked canal in rural Sri Lanka back to life, and turned its banks into a classroom.

Thank you, Juliet Kinsman for including the Thammanna Ela story in your guide to travel habits that protect nature. Read the full article via our link in bio.

02/10/2026

We’re excited to welcome Hacienda Zuleta to The Long Run family💚

A working hacienda in the Ecuadorian Andes, run by the same family for 140 years, home to one of Ecuador’s longest-running Andean condor breeding programmes and a 300-year embroidery tradition recently recognised as national heritage.

Link in bio for their full story.

25/09/2026

Head to the link in bio to read about the genius ways Nikoi Private Island uses EarthRanger and their guest app to make guests excited about collecting wildlife data on their holiday 🦦

All off the back of their visit to Borana Lodge, one of our community’s EarthRanger superusers.

👆🏼one of Nikoi’s most iconic residents: the Asian small-clawed otter.

Highly social, curious and not very respectful of resort boundaries (which is how we’d like to be described one day).

17/09/2026

If you’re based in Cape Town, South Africa, and want to soak up knowledge from the best minds in sustainable tourism, read the full post.

Comment if you know someone perfect for the role👇

11/09/2026

“I’ve spent my life in the jungle,” Amit Sankhala, owner of Jamtara Wilderness Camp, says. “I want my daughters to be able to enjoy the beauty of India. I want everyone else to be able to enjoy it, for that matter.”

Welcome to The Long Run community, Jamtara Wilderness Camp💚

Link in bio for what their membership means.

09/09/2026

What’s one major sacrifice you’ve had to make as you become a more sustainable tourism business?

Our members share some disarmingly honest answers. Link in bio for the full newsletter.

04/09/2026

Bottom line is: if you can balance the 4Cs, you will strengthen your business. The 4C framework is how tourism becomes a force for good. But we don’t often show what that looks like for the traveller. How do DMCs weave the 4Cs into the guest experience to make it richer, more meaningful, full of soul?

Here’s an example from our travel business member Aracari Travel who curated a trip for Juliet Kinsman through Lamay, Peru.

28/08/2026

The tale of Tracker teaches us that every dog, and his partner, will have their day. If you’d like to help keep units like Tracker’s running, the Singita Lowveld Trust relies on donations to operate. Follow the link in bio.

With thanks to Singita and the Singita Lowveld Trust for allowing us to share this magnificent story.

📷 Ross Couper

26/08/2026

Happy International Dog Day to every dog whose greatest achievement this year was finding the exact spot where the sun hits the floor at 2pm.

And then there are these dogs, raised in the flock at Turismo Estancia Cerro Guido in Chilean Patagonia, protecting sheep from pumas.

They have no idea they’re doing important conservation work. They just think they’re guarding their family 💚 Link in bio for more info.

21/08/2026

Every year, Explorer X gives away a fully funded trip through their Hero Travel Fund, built for teachers, caregivers, and the people who spend their lives giving to others.

It sits alongside a wider habit of setting money aside for causes doing real, measurable good. For Explorer X, impact isn’t an afterthought; it’s the driving force behind all they do.

Welcome to The Long Run! Read their full member profile at the link in bio.

Address

34 Great Queen Street
London
WC2B5AA

Website

http://www.thelongrun.org/

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