17/09/2026
Last but not least is our Global Sports Business Strategy in London Students! ๐ฌ๐ง
One of the highlights of the programme was an education workshop with Spurs in the Community ! The students were able to gain an insight into how a modern football club operates as a global business with talks from members of the club covering Spurs in the Community, partnerships, broadcasting rights, club strategy and marketing. The students watched Tottenham vs Newcastle United with the students getting the full Tottenham experience with Newcastle coming away with the win! โฝ
The students also spent two days working with the Fulham FC Foundation team at Craven Cottage looking at the work that the Fulham Foundation do and how they use sport to support the local community. They were then challenged by the CEO of Fulham Pier to develop a project to help maximise revenue at Fulham Pier. The students presented their ideas to a panel consisting of members of the Fulham team! The students finished off their Fulham experience with a game against Crystal Palace Football Club !
The students also got up to much more during their time in the UK! ๐๐ป
Visiting Chelsea FC and having a business themed tour of Stamford Bridge
Visiting the Queen Elizabeth Olympic Park to learn about the 2012 Olympics and sustainability ๐ฅ
Visiting London stadium and watching West Ham vs Wolves!
Spending the day at Wimbledon learning about the business side of the biggest tennis event in the world! ๐พ
Heading up to Manchester to visit the Etihad Stadium and Manchester City Academy. Also visiting Old Trafford to look at the Manchester United Brand (and also seeing Bryan Mbeumo !) ๐๏ธ
Visiting Oxford and Iffley Road and learning about history, culture, education and university sports ๐
Visiting Stoke Mandeville & the National Paralympic Heritage Trust to learn about the origins and legacy of the Paralympic movement in the UK. ๐ง๐ปโ๐ฆฝ
And much more!
A big thank you to Yoav Dubinsky from Lundquist College of Business | University of Oregon who came to London to teach on the programme (we all loved your dance moves on the boat!) ๐บ๐ป
All of us in London wish everyone all the best, if you ever find yourself back in London, please feel free to pop in for a cuppa! โ
UO Global Education Oregon