ATTA - African Travel & Tourism Association

ATTA - African Travel & Tourism Association The African Travel and Tourism Association (ATTA) is a member driven trade association that promotes a better tourism for Africa from all corners of the world.
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ATTA® (The African Travel and Tourism Association) is the leading pan-African trade association promoting tourism to Africa and the Indian Ocean islands. Known as the "Voice of African Tourism," ATTA® serves over 720 member businesses, including accommodation providers, tour operators, and travel specialists. It provides accurate industry news, hosts networking events and trade shows, and delivers valuable member training and resources.

Join us on WEDNESDAY to discover how exceptional guiding and storytelling can transform an African safari into a truly m...
23/08/2026

Join us on WEDNESDAY to discover how exceptional guiding and storytelling can transform an African safari into a truly meaningful experience.

Faizal Essop, founder of Bush Xplorers, will share insights from his experience as a professional Trails Guide and Tracker, exploring how guides bring Africa's wildlife, ecosystems, conservation and culture to life.

📅 Wednesday, 26 August 2026
⏰ 10am–10.45am BST
🎟️ Free to attend
🎙️ Hosted by Faizal Essop, Founder, Bush Xplorers

Discover how tracking, local knowledge and storytelling can take a safari beyond the Big Five and create experiences that stay with travellers long after they return home.

Register here: https://atta.travel/events/ems-events-calendar/beyond-the-big-five-creating-meaningful-african-experiences-through-guiding-storytelling

Can’t make it live? Sign up and receive the recording straight into your inbox 📥

Yes AI can generate the images. But it cannot generate the true safari journey. The early mornings, the long waits, the ...
22/08/2026

Yes AI can generate the images. But it cannot generate the true safari journey. The early mornings, the long waits, the missed sightings that make up a true safari experience...

As AI makes it easier than ever to create “unreal” wildlife moments, authenticity has never mattered more. What do YOU think? Add your comments below.

It's been a great week for nature and conservation! Here's the latest wildlife news from across the continent right now....
21/08/2026

It's been a great week for nature and conservation! Here's the latest wildlife news from across the continent right now... 👇

Read more on our website here: https://atta.travel/news.html

We’re curious to hear your thoughts 👇
20/08/2026

We’re curious to hear your thoughts 👇

Join us on THURSDAY and discover Matemwe Attitude Hotel , Attitude Hotels’ exciting new adults-only, all-villa retreat i...
19/08/2026

Join us on THURSDAY and discover Matemwe Attitude Hotel , Attitude Hotels’ exciting new adults-only, all-villa retreat in Zanzibar - and the brand’s first property outside Mauritius.

Emily Standen, Senior Account Executive for the UK & Ireland, will introduce this stunning new addition, sharing what makes Matemwe Attitude unique, from its villas and dining to its focus on privacy, authenticity and sustainability.

📅 Thursday, 20 August 2026
⏰ 2pm–2.45pm BST
🎟️ Free to attend
🎙️ Hosted by Emily Standen, Senior Account Executive, Attitude Hotels

Register here: https://atta.travel/events/ems-events-calendar/discover-attitude-s-new-zanzibar-hotel-matemwe-attitude.html

Can’t make it live? Sign up and receive the recording straight into your inbox 📥

What’s been happening in African tourism this week? Here’s our ATTA® round-up of the stories shaping the continent right...
18/08/2026

What’s been happening in African tourism this week? Here’s our ATTA® round-up of the stories shaping the continent right now... 👇

Read more on our website here: https://atta.travel/news.html

Join us on WEDNESDAY to discover Dulini and their five luxury lodges across Southern Africa, set in some of the most rem...
17/08/2026

Join us on WEDNESDAY to discover Dulini and their five luxury lodges across Southern Africa, set in some of the most remarkable safari destinations on the continent.

Dulini will share the story behind their family-owned portfolio of safari properties in South Africa, Zambia and Botswana, and the experiences that make each lodge unique.

📅 Wednesday, 19 August 2026
⏰ 10am–10.45am BST
🎟️ Free to attend
🎙️ Hosted by Jaryd Povall, Sales & Marketing Manager, Dulini

Register here: https://atta.travel/events/ems-events-calendar/discover-dulini-offering-luxury-safari-experience-across-south-africa-zambia-and-botswana.html

Can’t make it live? Sign up and receive the recording straight into your inbox 📥

What does it look like when sustainability isn’t an add-on, but is built into the way a tourism business operates? Gamew...
13/08/2026

What does it look like when sustainability isn’t an add-on, but is built into the way a tourism business operates? Gamewatchers Safaris & Porini Camps in Kenya offer a powerful example. 🍃

This year, they took home two ATTA® Action Awards - the Earthkeepers Award and the Eco-Innovation Award - recognising both their community conservancy model and their low-impact safari camps. 🏆🏆

For us, the most inspiring part isn’t the awards. It’s the thinking behind the work. A model where conservation creates tangible value for communities. Where tourism revenue helps protect wildlife habitat. Where sustainability is visible in the guest experience. And where the ambition is to keep evolving, finding new ways for nature and local communities to benefit.

As our judges put it: “Sustainability appears to be part of how the operation functions rather than an additional layer placed on top.”

That feels like an important lesson for all of us working in African tourism. What if sustainability wasn’t something we added to our businesses, but something we built our businesses around?

Swipe through for a closer look at their model and the lessons we can all take from it... 🌍

The most meaningful journeys aren’t measured by how much you see - but by how deeply you connect. Slow travel is changin...
11/08/2026

The most meaningful journeys aren’t measured by how much you see - but by how deeply you connect. Slow travel is changing the way we experience the continent... 🌍

It's just one of six emerging niche tourism sectors set to revolutionise travel across the continent. See ATTA®'s full white paper "Africa’s Untapped Tourism Niches: A Blueprint for Growth" here:

https://atta.travel/static/4d23a095-90c8-447f-b51062e3ef93eaf0/ATTA-Niche-Tourism-WhitepaperApril-2025compressed.pdf

Address

Matrix Studios, 91 Peterborough Road
London
SW63BU

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+44 20 7937 4408

Website

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