Baby Loss Awareness UK

Baby Loss Awareness UK Baby Loss Awareness Week is made up of 130+ charities that support people affected by baby loss.

October 15 2002 was the inaugural Baby Loss Awareness Day in the UK and was initiated by a group of parents inspired by Pregnancy & Infant Loss Remembrance Day in the United States. Through the sale of, handmade blue and pink ribbon pins they raised several thousand pounds for UK organisations supporting bereaved parents. The 2003 the campaign saw the day expanded to a week with events across the UK. The very first official ‘Wave of Light’ service in the UK was held at the American Church in London and was attended by representatives and members of each participating organisation. There were also services held across the UK from Scotland to Surrey. Once again, the ribbon pins were made and sold by bereaved parents. The 2004 campaign was a more formal collaboration between the five organisations involved which included Sands, the Miscarriage Association, the Ectopic Pregnancy Trust, ARC and Babyloss.com. The ribbon pins were commercially manufactured and balloon releases were held in several locations. The group organised a secular service at the Royal Statistical Society in London and there were over twenty other events around the UK. In 2006 the distinctive two colour ribbon was introduced and the ribbon pins were once again made by bereaved parents with the help of their family and friends. Since 2010 Sands, the stillbirth and neonatal death charity has played a pivotol role within the organisation of the week and since 2014 has taken a lead role to promote the week as part of its work raising awareness of the issues surrounding pregnancy and baby loss in the UK.

On Monday 12 October, MPs will hold the tenth annual baby loss debate in the House of Commons 📣Following the publication...
06/10/2026

On Monday 12 October, MPs will hold the tenth annual baby loss debate in the House of Commons 📣

Following the publication of major reports into maternity and neonatal care this year, the debate is a vital opportunity for MPs to raise pregnancy and baby loss in the UK Parliament.

England, the National Action Plan coming in December will be a once in a generation opportunity to transform maternity and neonatal care.

We need as many MPs as possible to attend the debate to make sure that the voices and experiences of bereaved parents are heard 💖💙

Ask your MP if they will attend this important debate (link in comments) ⬇️

On Wednesday 7 October, MSPs will hold the first ever debate for baby loss awareness week in Scottish Parliament 📣With a...
05/10/2026

On Wednesday 7 October, MSPs will hold the first ever debate for baby loss awareness week in Scottish Parliament 📣

With a maternity review in Scotland launching this Autumn, the debate is a crucial moment for MSPs to raise pregnancy and baby loss in the Scottish Parliament and to call for action from the Government.

Ask your MSPs if they will attend and speak in this important debate (link in comments) ⬇️

In two weeks, we will join together for the global Wave of Light 🕯️The Wave of Light has become a global, poignant momen...
01/10/2026

In two weeks, we will join together for the global Wave of Light 🕯️

The Wave of Light has become a global, poignant moment during the campaign where we come together to remember our much-missed babies. What does the Wave of Light mean to you?

You are invited to join us at 7pm (local time) when together we light candles, or leave a light shining, bringing together the baby loss community and commemorating our much-loved babies 💖💙

Our   pin badges and charms are available to order in time for BLAW 💖💙 Buy your   pin badge or charm and show your suppo...
30/09/2026

Our pin badges and charms are available to order in time for BLAW 💖💙 Buy your pin badge or charm and show your support for .

This year, we want as many people as possible, wearing their pin badges and charms during BLAW, helping us raise awareness of pregnancy and baby loss.

🎗️ Our pin badges aren't just for BLAW. You can wear your pin badge during and after the campaign. Buy via the shop link in our comments.

A very important message from Tommy's as we approach Baby Loss Awareness Week.Look after yourself 💖💙
30/09/2026

A very important message from Tommy's as we approach Baby Loss Awareness Week.

Look after yourself 💖💙

Baby Loss Awareness Week (BLAW) is coming up on the 9-15 October.

BLAW is an important time for us to join together with our wonderful community, remember much-loved babies who
died too soon and raise awareness of the scale and impact of baby loss.

But we know the week can be particularly difficult for lots of different reasons and some people may prefer not to see or hear about it. Please know, however you're feeling about BLAW, we're here for you. We're sharing our tips on how to avoid BLAW 2026:

Opt out
Many organisations, including us, will offer the choice to not receive campaign emails during Baby Loss Awareness Week. This is usually done through ‘opt-out’ emails. Look out for these in the weeks before so you can control what you see later on.

Use mute to hide triggering posts
Most social media platforms let you choose certain accounts, words or phrases to mute, so posts with them in won’t show up on your feed. Some hashtags and topics you might want to mute include: .

Set boundaries
If you feel able, let your friends and loved ones know that you won't be taking part and would prefer to grieve privately – they may still choose to mark the week, but know not to involve you or tag you in posts.

Stay offline
Even with muted words and phrases, you may still see some posts during Baby Loss Awareness Week. You might find it better to stay off social media completely for that period.

Looking after your wellbeing is important during a difficult time. You could plan in some activities you know may help,like going for a walk in the fresh air, visiting a place with special meaning for you or arranging to see friends or family. Most importantly, be kind to yourself and ask for help if you need it.

Seek support
Whether from your partner, your family, your friends, Tommy’s or our amazing community – please know you’re not alone. Our online baby loss support resources are available 24/7 or you can reach out to one of our Tommy's midwives, who are all trained in bereavement care. We also have a baby loss support group on Facebook where you can talk to other parents who have lost a baby – although please be aware that people may be discussing Baby Loss Awareness Week over the coming weeks.

Find out more about Baby Loss Awareness Week: https://bit.ly/3rJk94j

We would like to invite you to add a ribbon dedication to this year's ribbon dedication heart 💖💙🎗️ You can commemorate a...
25/09/2026

We would like to invite you to add a ribbon dedication to this year's ribbon dedication heart 💖💙

🎗️ You can commemorate a much loved baby by leaving their name, a message or photograph via the link in our comments.

Baby Loss Awareness Week can be tough, so we want to give you the option to remember and commemorate your baby or babies before the campaign starts, if you're deciding not to take part, or stepping back a bit this year.

Any donations will support future Baby Loss Awareness Week campaigns, helping us raise awareness of baby loss and drive change, and so we can always have a space and time to remember our babies

Parliaments across the UK will soon be marking Baby Loss Awareness Week, from 9 to 15 October. For the first time, the S...
25/09/2026

Parliaments across the UK will soon be marking Baby Loss Awareness Week, from 9 to 15 October.

For the first time, the Scottish Parliament will hold a Baby Loss Awareness Week debate on Wednesday 7 October 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Will you ask your MSPs to attend the debate and wear a baby loss awareness ribbon badge?

Here’s how:

1️⃣ Click the link in the comments
2️⃣ Enter your details and postcode
3️⃣ A template email to your MSPs will be generated automatically

You can choose to personalise your email before sending.

The more emails MSPs receive, the more likely they are to attend the debate to raise awareness of the impact of pregnancy and baby loss and the vital work that is needed to improve pregnancy outcomes and to save babies’ lives.

From ribbon displays to debates, politicians across the UK will soon be marking Baby Loss Awareness Week 💖💙In Westminste...
24/09/2026

From ribbon displays to debates, politicians across the UK will soon be marking Baby Loss Awareness Week 💖💙

In Westminster, the baby loss debate on Monday 12 October will mark the ten-year anniversary of the debate in the UK Parliament.

Will you ask your MPs to attend and wear a baby loss awareness ribbon badge?

It’s quick and easy:

1️⃣ Click the link in the comments and enter your details.
2️⃣ The tool will automatically find your local MP and create a template letter to send to them.
3️⃣ You can choose whether to personalise your email before hitting send
4️⃣ Email sent straight to your MPs inbox.

The more emails MPs receive, the more likely they are to attend the debate to raise awareness of the impact of pregnancy and baby loss and the vital work that is needed to improve pregnancy outcomes and to save babies’ lives.

Transport for London (TfL) and Footprints Baby Loss are coming together for a special day of remembrance, awareness and ...
22/09/2026

Transport for London (TfL) and Footprints Baby Loss are coming together for a special day of remembrance, awareness and support during Baby Loss Awareness Week.

From 9–15 October, the London Cable Car Experience will be illuminated in pink and blue, creating a visible tribute to babies who died before, during or shortly after birth.

On Wednesday 14 October, we will host our joint Baby Loss Awareness Day at the London Cable Car Experience, bringing together bereaved families, baby loss charities and the wider community.

📍 London Cable Car Experience
📅 Wednesday 14 October
⏰ 10am–4pm

💗💙 London is lighting up for Baby Loss Awareness Week

Transport for London (TfL) and Footprints Baby Loss are coming together for a special day of remembrance, awareness and support during Baby Loss Awareness Week.

From 9–15 October, the London Cable Car Experience will be illuminated in pink and blue, creating a visible tribute to babies who died before, during or shortly after birth.

On Wednesday 14 October, we will host our joint Baby Loss Awareness Day at the London Cable Car Experience, bringing together bereaved families, baby loss charities and the wider community.

📍 London Cable Car Experience
📅 Wednesday 14 October
⏰ 10am–4pm

Families and supporters are invited to ride the cable cars, take a quiet moment for reflection, light a candle in memory of a baby, take part in memory-making activities, hear from guest speakers and connect with baby loss charities and peer-support organisations.

The event is free to attend, but spaces must be reserved in advance via Eventbrite.

https://www.eventbrite.co.uk/e/free-baby-loss-awareness-week-event-at-the-london-cable-car-tickets-2000396154748?aff=oddtdtcreator

We are incredibly grateful to Black Baby Loss Awareness, Aching Arms, The Skye High Foundation, Willow’s Rainbow Box, The Ectopic Pregnancy Trust and Ellie’s Gift for being part of this special day and helping us bring families and support organisations together.

💗💙 Remembering every baby. Supporting every family.

On 15 October, we will join together for the global Wave of Light 🕯️You are invited to join us at 7pm (local time) when ...
16/09/2026

On 15 October, we will join together for the global Wave of Light 🕯️

You are invited to join us at 7pm (local time) when together we light candles, or leave a light shining, bringing together the baby loss community and commemorating our much-loved babies 💖💙

There will be a Wave of Light live-stream here on our page at 7pm, (local time) if you would like to join us.

🔗 Join the event page to get notified when the stream goes live via the link in our comments.

Address

C/o Sands, 10-18 Union Street
London
SE11SZ

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+442039085525

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