CharityComms

CharityComms Every charity communicates. We’re here to help those responsible for communications both internally and externally.

We believe charity communications are integral to each charity’s work for a better world.

04/06/2026

Here’s your weekly round-up from ! We've sharing the more findings from our 2025 report, recognising our trustees and mentors during and an AI survey to shape our conference later in the year. Plus, more here:

1. How valued is comms at your charity? Our latest findings explore how charity communicators feel about the value placed on their work, and what that means for retention. Read more here, along with a free framework to help position comms as a strategic partner: https://bit.ly/4ojBwSl

2. Why does ? We're bringing the sector together to champion the impact of social media and the people behind the work. Whether social media is your full-time role or one of many hats you wear, we'd love to hear your experiences. Find our more and join the conversation: https://bit.ly/4dU3lvv

3. This , we’re celebrating and thanking the incredible mentors in our mentoring scheme who have dedicated their time and expertise to support charity communicators. If you’re looking for a volunteering role and fancy helping others in the sector with their comms or career challenges, find out more here: https://bit.ly/43UWGxf

4. How is AI changing charity communications? We're gathering insights from charity communicators on how they're using AI, where it's having the biggest impact and what challenges they're navigating, to inform our conference later in the year. Complete the short survey here: https://bit.ly/4dKEhbD

5. Behind every great charity is a great Board of Trustees. This , we're thanking our trustees for the expertise, time and commitment they volunteer to CharityComms. Their knowledge helps shape our organisation and strengthen the support we provide to charity communicators.

28/05/2026

Here’s your weekly round-up from ! We’re excited to share our how you can get involved in sector wide conversations on why , along with events in our calendar, a useful comms integration framework and more.

1. Tell the sector why . Over the next couple of months, CharityComms is facilitating sector-wide conversations championing the impact and value of social media, and the professionals behind the work. Find out how you can get involved and join the conversation: https://bit.ly/4dU3lvv

2. We’ve added our final session to the conference on 9 July. Drawing on learnings from 100s of social audits, Social for Good will explore what’s really driving engagement in 2026 and how charities can make social strategic again. Book here: https://bit.ly/40ONmsH

3. In our latest blog, Sara Moon and Hannah Lyons at Bates Wells explore the changes introduced by the Data (Use and Access) Act 2025 and what they mean for charities handling personal data. From marketing opt-ins to updated cookie rules, discover key changes you need to know: https://bit.ly/4f9Gy1a

4. Communications works best when it’s embedded across an organisation, not added at the end. Our connected comms integration framework gives charities a practical way to assess how integrated communications is across leadership, strategy, culture and delivery. Download for free: https://bit.ly/3RLHVJv

5. How should charities approach difficult or taboo issues in the media? Join our event on 18 June with speakers from Hospice UK and markettiers for practical insights on handling sensitive stories, protecting reputation and building trust. Free for members: https://bit.ly/3Q3ufJp

21/05/2026

Here’s your weekly round-up from ! We're sharing takeaways from our event on writing great briefs, highlighting ways to get involved in upcoming events, and exploring three levels of AI use across the sector in our latest blog. Plus, more here:

1. Our event explored how to write great briefs and get the content you need when commissioning films and photography. Here are some key takeaways:
> Briefs often fail when they are written in isolation, vague, focused on outputs not outcomes and disconnected from the audience. Stronger briefs put the audience first, involve stakeholders to co-create the narrative and plan distribution before any content is captured.

> An ethical brief is not just about collecting stories; it’s about creating safe avenues for people to tell them. It must answer how people are represented, who decides, who benefits, and how their story will be used. Good briefs protect dignity, safety and truth as much as they produce content.

> When auditing your current brief, think about what has changed in the last two years, from the political landscape to technology and how audiences consume content. Audiences now ask who decided what story to tell and who got paid, whether AI is involved and how content will be used as it lives forever online.

Thanks to everyone who joined us. Special thanks to our wonderful host Lauren Pope, and speakers Mutave Mutemi from Sightsavers and Corrine Clarke, freelance comms expert. Catch the recording on demand soon: https://bit.ly/4crvM4m

2. How does your charity use AI? Our latest blog by Lisa Ballam at Torchbox breaks down three levels of AI adoption – everyday, strategic and transformational – and how charities across the sector are using AI. Read more here: https://bit.ly/4dicI9i

3. Looking for practical support, valuable connections and opportunities to grow your network? Join our Member Meets session on 4 June to explore everything a CharityComms membership has to offer. Members and non-members welcome. Find out more: https://bit.ly/4nx2qFD

4. Last chance to join the CharityComms team as our Finance and Risk Manager. You'll lead our finance, risk and governance functions, working closely with the CEO and Trustees. We’re partnering with Membership Bespoke to manage the search, find out more and apply by 26 May: https://bit.ly/48UnakP

5. Our speaker and sponsor pitches are open for our AI conference on Thursday 26 November. If you're an agency, please contact Emma at [email protected] to talk about our sponsorship packages. In-house communicators and freelancers can pitch using this form: https://bit.ly/495wthP

14/05/2026

Here’s your weekly round-up from ! Dive in for takeaways from our Changing the Story seminar, how you can get involved in a week of hope, and more findings from our 2025 report. Plus more here:

1. Today’s Changing the Story seminar explored practical insights on reframing narratives and creating communications that move the dial. Here are three key takeaways:
> FrameWorks UK gave us the tools. For communicators, changing the story means recognising that key mindsets repeat across many social issues charities are working on. Framing is a tool we can use to shift thinking beyond individualism, fatalism and othering narratives, and build belief that systems can be redesigned for the better.

> Bite Back brought those tools to life. Putting youth voices and lived experience at the heart of their work, they showed how storytelling can expose industry tactics and build belief in a healthier food system. Their campaign focused on shifting the focus from individual blame to the systems shaping children’s health.

> nfpResearch grounded this in the current context. Many people feel the country is heading in the wrong direction, according to research, but that also means people are ready for change. Charities can turn concern for issues into action by knowing how to influence power levers, giving people something to do, and showing that change is possible.

Thanks to everyone who joined us. Special thanks to our wonderful speakers Sophie Gordon at FrameWorks UK, Rory Gibson at Bite Back and Tim Harrison-Byrne at nfpResearch. If you missed it, catch up on the recording soon: https://bit.ly/4sUBBNs

2. The 2025 report findings reveal a connection between having a comms strategy in place and feeling valued internally, alongside trends towards smaller, leaner teams and a lack of leadership understanding of communications. Read more here: https://bit.ly/3P3vd8e

3. Freelancing brings it's own opportunities and challenges. Listening to member feedback, we’ve created a new freelancer membership with tailored updates, insights and benefits to support you, with no changes to your benefits or renewal costs. Find out more: https://bit.ly/3R1gvz3

4. We’re proud to support Million Acts of Hope, a national campaign celebrating the people bringing communities together. From 13–20 May, join charities and communities across the UK to show hope can be louder than hate. Share your act of hope and get involved: https://millionactsofhope.org/

5. Join our on 21 May for a practical session on how great briefs lead to great work. You’ll hear practical insights on creating stronger briefs through collaboration, audience insight, safeguarding, and more ethical storytelling. Free for members, book here: https://bit.ly/4crvM4m

07/05/2026

Here’s your weekly round-up from ! Explore the latest findings on marcomms salaries and what charity comms professionals value most at work in the 2025 report. Plus takeaways from our event on wellbeing in tough times and more here:

1. This morning’s event explored practical wellbeing approaches for supporting ourselves and colleagues through challenging times. Here are some key takeaways:
> Build connections through newsletters and Slack channels to help colleagues feel seen, informed and valued. Use the spaces to share news, celebrate achievements publicly, encourage shared interests and even randomly match colleagues for informal chats that strengthen relationships beyond immediate teams.
> Protect your wellbeing first by setting healthy boundaries and making space to think. Internal communicators are often on the frontlines, especially during challenging times, so don’t handle it alone. Find trusted sounding boards who can offer support and perspective when things feel difficult.
> Nurture a team culture that protects wellbeing and resilience. Encourage colleagues to step in and support each other during busy periods, handle hard days with care and recognise what matters to people in and outside of work.

Thanks to everyone who joined us this morning. Special thanks to our wonderful host Sarah Browning, and speakers Jade Charles at Chartered College of Teaching and Lucy Green at University of Southampton. If you missed it, catch up on the recording soon: https://bit.ly/4ccOfR0

2. Every year, our benchmarks comms and marketing salaries, how people feel about their role and how comms value and working culture has changed. Take a look at key findings and trends the 2025 Salary and Organisational Culture Survey on our website, plus a free retention and staff support checklist: https://bit.ly/49hdb9b

3. What do museums and modern messaging have in common? In this Third Sector piece, our CEO Adeela Warley makes the case for messaging curation over control and what it means for charities communicating in a world of AI summaries, audience fatigue and changing donor behaviour. Read more: https://bit.ly/4d9bMm9

4. Charity communications inspiration and practical ideas, delivered straight to your inbox. Sign up to the CharityComms newsletter for inspiring events, practical resources and helpful blogs. Our next newsletter is coming soon. Sign up now, here: https://bit.ly/4puplC7

30/04/2026

Here’s your weekly round-up from ! We’re excited to share the agenda for our upcoming Digital Engagement Conference, along with other events in our calendar. Plus, catch the latest social media updates, insights and more here:

1. What does next-level digital engagement look like for your charity? We have a great lineup for our Digital Engagement Conference on 9 July. Here are some of the speakers you can hear from. Take a look at the full agenda and book your place: https://bit.ly/40ONmsH
Huge thanks to our sponsors Strawberry Social, Impact Stack, Creative Triangle and Yoyo.

2. As polarisation grows, it’s harder for charities to reach and influence the people who matter most. On 14 May, join expert speakers to explore what actually moves the dial, with practical, evidence-based techniques and insights you can use straight away. Book your seminar ticket: https://bit.ly/4sUBBNs

3. We’ve updated our hub with the latest reports and platform updates, from Instagram testing caption links to LinkedIn’s expanded AI-powered search and TikTok’s new keyword metadata for discoverability. Take a look or bookmark for later: https://bit.ly/4nK8ACi

4. Shelia McKechnie Foundation have published their annual campaigner and changemaker survey report, Hope in Collaboration. It finds 69% say campaigning environments have worsened, yet campaigners are responding with collaboration, compassion and hope. Read the report here: https://bit.ly/4cJTzeL

23/04/2026

Here’s your weekly round-up from ! We're sharing examples of brand work in practice with key takeaways from our event, our latest blog practical ways to source and manage human interest stories, and so much more.

1. Yesterday's event explored examples of brand work in practice, from navigating difficult decisions to learning what drives impact. Here are some of the headlines:
> Brand equity is not just recognition, heritage, consistency or internal affection. It is the mental shortcut that makes people more likely to trust you, choose you and give to you without needing to be convinced from scratch every time.

> To assess what is really worth keeping during a rebrand, Red Stone shared the three F’s: familiarity, feeling and function. If an asset is easy for the brain to process and recall, triggers positive associations like trust and warmth, and actively removes friction in how people understand and choose you, it’s likely holding real equity.

> A successful rebrand relies on full organisational buy-in, not just creativity. For the MND Association, securing senior buy-in, over-communicating, involving teams across the organisation and planning for implementation early ensured the brand could be understood, adopted and deliver real impact.

Thanks to everyone who joined us this morning. Special thanks to our wonderful host, Lizzie Pring, and speakers Richard Corr at Red Stone and Siobhan Gray at MND Association. If you missed it, catch up on the recording soon: https://bit.ly/4v9nYeV
Huge thanks to Red Stone Stone for sponsoring.

2. With charitable giving falling for the first time in a decade, it’s more important than ever to show the real impact of your work. In our latest blog, charity PR specialist Cat Jones shares six practical ways to source and manage human stories that bring your mission to life: https://bit.ly/3OY0zwK

3. What does next-level digital engagement look like for your charity? Join us on Thursday 9 July to explore the latest thinking and practical ideas to make your digital communications more visible, human and impactful. Book your place here: https://bit.ly/40ONmsH

4. Join us on Thursday 14 May to explore practical, evidence-based techniques from across the charity sector to help you craft powerful narratives and move the dial in polarised times. Take a look at the agenda and book your ticket (free for members or £25 for non-members): https://bit.ly/4sUBBNs

5. ACEVO have launched a new podcast, Leader to Leader, exploring what leadership in the charity sector needs next, and the future we want to build together. The first episode with Jane Ide and Kye Lockwood looks at how leaders can build and sustain trust. Listen here: https://bit.ly/3QPpWRT

16/04/2026

Here’s your weekly round-up from ! We're exploring content lifecycles sharing key takeaways from our event, how you can get involved in A Million Acts of Hope, and so much more.

1. Today's event explored content lifecycles and how to plan, adapt and reuse content so it works harder across channels, campaigns, and over time. Here are some of the headlines:

> The pressure to constantly create can lead to treating content as a one-off output. But audiences arrive at different points in their journey, so what feels “old” internally can still be new, useful and valuable to those discovering your charity for the first time.

> Publishing is just one stage in the content lifecycle. Analytics and regular content reviews help teams identify what worked and turn it into planned repurposing across channels, formats and audiences to drive longer-term impact.

> Incorporating social-first content and trends isn’t always straightforward. It requires adapting trends to fit your tone and guidelines, while using existing content and messaging to respond quickly in a way that still feels authentic and aligned.

2. Want to help make hope louder than hate? Join us in celebrating that there is more that connects us than divides us by planning your act of hope, ordering a poster and signing the UK’S biggest ever thank you card to the people that make hope happen: https://millionactsofhope.org/


3. Our on 22 April will explore brand work in practice, from navigating difficult decisions to learning what drives impact. You’ll hear from Rich Corr at Red Stone on brand equity and Siobhan Gray at MND Association on their rebrand journey. Book your place: https://bit.ly/4v9nYeV

4. Recently, the UK government has confirmed that certain charitable memberships – particularly in culture, heritage and visitor attractions – will be excluded from new subscription rules under the Digital Markets, Competition and Consumers Act (DMCCA). Read more about it here: https://bit.ly/4mq41wx

5. In charity comms, “going the extra mile” can quietly become the default. Stress does not always look like a breaking point; it often shows up in smaller ways. When it builds over time, it can turn into burnout and affect your wellbeing. Read more here: https://bit.ly/4tIEukr

09/04/2026

Here’s your weekly round-up from ! Dive in for a full events calendar, including an interactive messaging makeover in the Comms Practice Studio, alongside resources on accessible comms and workplace wellbeing – there’s plenty to explore.

1. Looking for learning? Explore our events page to see what’s coming up in April and May. From a brand showcase to a hands-on messaging makeover and a seminar on evidence-based storytelling in polarised times. Free or discounted for members, book here: https://bit.ly/3LMydDQ

2. As communicators, we play an important role in creating inclusive comms. So if you are wondering where to begin or looking for ways to improve our resource, drawing on expertise across the sector, could help: https://bit.ly/43AX6ro

3. Is your charity messaging built for today’s audiences? Join us in the for a messaging makeover with facilitator Madeleine Sugden. You’ll leave with clearer messaging, practical tools and renewed confidence in communicating your charity’s work. Book here: https://bit.ly/4bOW4Ny

4. Wellbeing at work isn't a solo effort. It's a team one. From spotting signs in a colleague to building a culture where wellbeing is openly discussed, our guide covers it all – with valuable advice and resources from across the sector. Take a look or bookmark for later: https://bit.ly/4mWUz2D

5. Charity Digital’s Fundraising Summit on 14 May is a free online event bringing together experts to explore building fundraising resilience, including preparing for the unpredictable, strengthening supporter relationships and diversifying income. Register here: https://bit.ly/4bYO0dm

02/04/2026

Here’s your weekly round-up from ! We're sharing the latest opportunities on our jobs board, resources for small charities, ways to join and get involved in our upcoming events. Plus more:

1. In today's landscape, your messaging helps you build trust, connection and relevance. Join us in the Comms Practice Studio on 30 April for a practical messaging makeover. If you’re looking for hands‑on support, peer feedback and clearer messaging, book your place here: https://bit.ly/4bOW4Ny

2. If you're a solo communicator or part of a small team, you’re likely used to punching above your weight – delivering impactful work with limited time and capacity. To support, we’ve updated our small charities resources hub with templates, content and tools – all in one place: https://bit.ly/3NMzM6a

3. Looking for your next role? Whether you’re new to the sector or looking to climb the career ladder, there are some great opportunities on our jobs board. From Marketing Coordinator at London LGBTQ+ Community Centre to Performance, Strategy and Insight Director at WaterAid. Discover where your career can take you: https://bit.ly/CCSectorJobs

4. A strong sector is built on shared knowledge. Take the stage at a CharityComms event and share your insights across digital, AI and more. More information about the process is available on our website: https://bit.ly/4m99HLo

5. Initial findings reveal a third of charity communicators are burnt out, experiencing high stress and workloads. In a blog for Charity People, Sarah Clarke shares practical shifts to better support workload, wellbeing and the value of comms internally: https://bit.ly/4v4V5QW

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