HSMAI Region Europe

HSMAI Region Europe HSMAI - Hospitality Sales and Marketing Association International - is a global organization founded in the US in 1927.

The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is committed to growing business for the hotel, event and travel industry and their partners, and is the industryโ€™s leading advocate for intelligent, sustainable revenue growth on a local, national and European level. The association provides practical tools, insights, and cutting edge expertise to enable knowledge

sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue.

21/08/2026

"Budget Data: What Numbers Should You Use"

๐—ฃ๐—ผ๐˜„๐—ฒ๐—ฟ ๐—จ๐—ฝ ๐—ฟ๐—ฒ๐˜๐˜‚๐—ฟ๐—ป๐˜€ ๐˜๐—ผ ๐—ฅ๐—ต๐—ผ๐—ฑ๐—ฒ๐˜€! Following last yearโ€™s event, HSMAI Europe is delighted to return to the beautiful Helea Life...
18/08/2026

๐—ฃ๐—ผ๐˜„๐—ฒ๐—ฟ ๐—จ๐—ฝ ๐—ฟ๐—ฒ๐˜๐˜‚๐—ฟ๐—ป๐˜€ ๐˜๐—ผ ๐—ฅ๐—ต๐—ผ๐—ฑ๐—ฒ๐˜€!

Following last yearโ€™s event, HSMAI Europe is delighted to return to the beautiful Helea Lifestyle Beach Resort for another inspiring evening with the local hospitality community.

Taking centre stage as our opening speaker will be ๐—ฆ๐˜๐—ฎ๐—บ๐—ฎ๐˜๐—ถ๐˜€ ๐—œ. ๐—›๐—ฎ๐˜๐˜‡๐—ถ๐—น๐—ฎ๐˜‡๐—ฎ๐—ฟ๐—ผ๐˜‚, a Greek hotel owner and commercial leader from Rhodes and part of the second generation behind H Hotels Collection.

Stamatis will explore one of the most important questions facing the Greek hospitality industry:
๐—›๐—ผ๐˜„ ๐—ฑ๐—ผ ๐—š๐—ฟ๐—ฒ๐—ฒ๐—ธ ๐—ต๐—ผ๐˜๐—ฒ๐—น ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐—ถ๐—ฒ๐˜€ ๐—ฟ๐—ฒ๐—บ๐—ฎ๐—ถ๐—ป ๐—ถ๐—ป๐—ฑ๐—ฒ๐—ฝ๐—ฒ๐—ป๐—ฑ๐—ฒ๐—ป๐˜ ๐˜„๐—ต๐—ถ๐—น๐—ฒ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜„๐—ถ๐˜๐—ต ๐—ด๐—น๐—ผ๐—ฏ๐—ฎ๐—น ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€?

Guiding the evening as moderator will be ๐—ฃ๐—ฎ๐—ป๐—ฎ๐—ด๐—ถ๐—ผ๐˜๐—ถ๐˜€ ๐—”๐—น๐—บ๐˜†๐—ฟ๐—ฎ๐—ป๐˜๐—ถ๐˜€, Chief Growth & Commercial Officer at Ella Resorts, President of the European Hotel Managers Association (EHMA) and Member of the HSMAI Europe Greek Advisory Board.

The programme will also feature Djordje Jevtic from HotelSync, Erik Muรฑoz from TrustYou and a dynamic panel discussion on ๐—ช๐—ต๐—ฎ๐˜ ๐—ฅ๐—ฒ๐—ฎ๐—น๐—น๐˜† ๐——๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐˜€ ๐—›๐—ผ๐˜๐—ฒ๐—น ๐—ฃ๐—ฒ๐—ฟ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐—ป๐—ฐ๐—ฒ? featuring ๐— ๐—ถ๐—ป๐—ฎ๐˜€ (๐—˜.) ๐—Ÿ๐—ถ๐—ฎ๐—ฝ๐—ฎ๐—ธ๐—ถ๐˜€, Chief Growth Officer & Co-founder at Revitup.direct and CEO at EyeWide Digital Marketing Agency, and ๐— ๐—ฎ๐—ฟ๐—ธ๐—ผ๐˜€ ๐—š๐—ถ๐—ฎ๐—ป๐—ป๐—ถ๐˜€๐—ผ๐—ฝ๐—ผ๐˜‚๐—น๐—ผ๐˜€, Area Manager, Market Management at Expedia Group.

๐Ÿ“… Thursday, 10 September 2026
๐Ÿ•– 7:00 pmโ€“9:00 pm, followed by networking and drinks
๐Ÿ“ Helea Lifestyle Beach Resort, Rhodes

Registration is free for HSMAI Europe members. Secure your place today!
https://hsmai.eu/event/power-up-rhodes-10-september-2026/

๐—›๐—ผ๐˜„ ๐˜„๐—ฒ๐—น๐—น ๐—ฑ๐—ผ ๐˜†๐—ผ๐˜‚ ๐—ฟ๐—ฒ๐—ฎ๐—น๐—น๐˜† ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ฎ๐—ป๐—ฑ ๐˜๐—ผ๐—ฑ๐—ฎ๐˜†โ€™๐˜€ ๐—ด๐˜‚๐—ฒ๐˜€๐˜ โ€“ ๐—ฎ๐—ป๐—ฑ ๐˜„๐—ต๐—ฎ๐˜ ๐˜„๐—ถ๐—น๐—น ๐—ธ๐—ฒ๐—ฒ๐—ฝ ๐˜๐—ต๐—ฒ๐—บ ๐—น๐—ผ๐˜†๐—ฎ๐—น ๐˜๐—ผ๐—บ๐—ผ๐—ฟ๐—ฟ๐—ผ๐˜„?This is one of the key question...
18/08/2026

๐—›๐—ผ๐˜„ ๐˜„๐—ฒ๐—น๐—น ๐—ฑ๐—ผ ๐˜†๐—ผ๐˜‚ ๐—ฟ๐—ฒ๐—ฎ๐—น๐—น๐˜† ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ฎ๐—ป๐—ฑ ๐˜๐—ผ๐—ฑ๐—ฎ๐˜†โ€™๐˜€ ๐—ด๐˜‚๐—ฒ๐˜€๐˜ โ€“ ๐—ฎ๐—ป๐—ฑ ๐˜„๐—ต๐—ฎ๐˜ ๐˜„๐—ถ๐—น๐—น ๐—ธ๐—ฒ๐—ฒ๐—ฝ ๐˜๐—ต๐—ฒ๐—บ ๐—น๐—ผ๐˜†๐—ฎ๐—น ๐˜๐—ผ๐—บ๐—ผ๐—ฟ๐—ฟ๐—ผ๐˜„?

This is one of the key questions we will explore when the local ๐—›๐—ฆ๐— ๐—”๐—œ ๐—˜๐˜‚๐—ฟ๐—ผ๐—ฝ๐—ฒ ๐—–๐—ผ๐—บ๐—บ๐—ฒ๐—ฟ๐—ฐ๐—ถ๐—ฎ๐—น ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† ๐—™๐—ผ๐—ฟ๐˜‚๐—บ returns to the Netherlands for the third time, this September.

In our opening keynote, ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—•๐—ฒ๐—ต๐—ฎ๐˜ƒ๐—ถ๐—ผ๐˜‚๐—ฟ, ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—Ÿ๐—ผ๐˜†๐—ฎ๐—น๐˜๐˜† ๐—ฎ๐—ป๐—ฑ ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—๐—ผ๐˜‚๐—ฟ๐—ป๐—ฒ๐˜†, ๐—ž๐—ถ๐˜๐˜๐˜† ๐—ž๐—ผ๐—ฒ๐—น๐—ฒ๐—บ๐—ฒ๐—ถ๐—ท๐—ฒ๐—ฟ, Full Professor at Nyenrode Business Universiteit, will share how organisations can better understand changing customer expectations and use digital channels to remain relevant.

Join hospitality professionals for a full day of fresh insights, practical ideas and valuable connections.

๐——๐—ฎ๐˜๐—ฒ: Wednesday, 16 September 2026
๐—ง๐—ถ๐—บ๐—ฒ: Full Day
๐—Ÿ๐—ผ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป: NBC, Blokhoeve 1, Nieuwegein, 3438 LC Netherlands

๐—˜๐˜…๐—ฝ๐—น๐—ผ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฝ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ๐—บ๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—ฟ๐—ฒ๐—ด๐—ถ๐˜€๐˜๐—ฒ๐—ฟ:
https://hsmai.eu/commercial-strategy-forum-netherlands/csf-nl-programme/

14/08/2026

"Why Wait For a Total Solution? Make Small Solutions Now"

07/08/2026

"Square Pegs for Round Holes, New Data Old Metrics"

31/07/2026

"Timing While Creating The Right Content For The Right AI Engagement "

24/07/2026

"AI and Creativity, Mutually Exclusive or Inclusive"

17/07/2026

"Todays Market and Compset Monitoring"

10/07/2026

"Is Prescriptive AI Really The Best Goal?"

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