HSMAI Region Europe

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HSMAI Region Europe

HSMAI - Hospitality Sales and Marketing Association International - is a global organization founded in the US in 1927.

The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is committed to growing business for the hotel, event and travel industry and their partners, and is the industry’s leading advocate for intelligent, sustainable revenue growth on a local, national and European level. The association provides practical tools, insights, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue.

09/10/2026

"Data Fragmentation The Impact On AI Discovery"

07/10/2026

𝗠𝗔𝗗𝗥𝗜𝗗, 𝗪𝗘’𝗥𝗘 𝗥𝗘𝗔𝗗𝗬. 𝗔𝗥𝗘 𝗬𝗢𝗨 𝗝𝗢𝗜𝗡𝗜𝗡𝗚 𝗨𝗦 𝗧𝗢𝗠𝗢𝗥𝗥𝗢𝗪?

The speakers are ready. The conversations are set. And tomorrow, we’re coming together at 𝗥𝗮𝗱𝗶𝘀𝘀𝗼𝗻 𝗥𝗘𝗗 𝗠𝗮𝗱𝗿𝗶𝗱 for the first local 𝗛𝗦𝗠𝗔𝗜 𝗘𝘂𝗿𝗼𝗽𝗲 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗙𝗼𝗿𝘂𝗺 𝗠𝗮𝗱𝗿𝗶𝗱.

An afternoon built around the conversations shaping hospitality right now — from 𝗔𝗜 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 𝘁𝗼 𝗿𝗲𝘃𝗲𝗻𝘂𝗲, 𝘀𝗮𝗹𝗲𝘀, 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽.

You’ll hear from an outstanding group of industry leaders, exchange ideas with peers and finish the afternoon with 𝗱𝗿𝗶𝗻𝗸𝘀 𝗮𝗻𝗱 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝗿𝗼𝗼𝗳𝘁𝗼𝗽 𝗼𝘃𝗲𝗿𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗠𝗮𝗱𝗿𝗶𝗱.

𝗧𝗵𝗲𝗿𝗲’𝘀 𝘀𝘁𝗶𝗹𝗹 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗷𝗼𝗶𝗻 𝘂𝘀 𝗮𝗻𝗱 𝘄𝗲 𝘄𝗼𝘂𝗹𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝘀𝗲𝗲 𝘆𝗼𝘂 𝘁𝗵𝗲𝗿𝗲 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄.

📅 𝟴 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟬𝟮𝟲 | ⏰ 𝟭𝟱:𝟬𝟬–𝟭𝟵:𝟬𝟬 | 📍 𝗥𝗮𝗱𝗶𝘀𝘀𝗼𝗻 𝗥𝗘𝗗 𝗠𝗮𝗱𝗿𝗶𝗱
🎟️ 𝗛𝗼𝘁𝗲𝗹𝗶𝗲𝗿𝘀 𝗮𝘁𝘁𝗲𝗻𝗱 𝗳𝗼𝗿 𝗳𝗿𝗲𝗲, whether or not they are HSMAI Europe members.

👉 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝘁𝗵𝗲 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗲 𝗮𝗻𝗱 𝘀𝗲𝗰𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝗽𝗹𝗮𝗰𝗲:
https://hsmai.eu/commercial-strategy-forum-madrid-2026/csf-madrid-programme/

06/10/2026

⏳ 𝗧𝗪𝗢 𝗗𝗔𝗬𝗦 𝗧𝗢 𝗚𝗢 𝗨𝗡𝗧𝗜𝗟 𝗧𝗛𝗘 𝗖𝗢𝗠𝗠𝗘𝗥𝗖𝗜𝗔𝗟 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬 𝗙𝗢𝗥𝗨𝗠 𝗠𝗔𝗗𝗥𝗜𝗗!

𝗬𝗢𝗨𝗥 𝗩𝗘𝗡𝗨𝗘 𝗛𝗔𝗦 𝗕𝗘𝗘𝗡 𝗙𝗢𝗨𝗡𝗗. 𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗜𝗧 𝗧𝗛𝗘 𝗢𝗡𝗘 𝗧𝗛𝗘𝗬 𝗖𝗛𝗢𝗢𝗦𝗘?

AI is changing how meetings and events are discovered. Getting noticed is only part of the journey.

At the 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗙𝗼𝗿𝘂𝗺 𝗠𝗮𝗱𝗿𝗶𝗱 𝗟𝗶𝗴𝗵𝘁𝗻𝗶𝗻𝗴 𝗥𝗼𝘂𝗻𝗱𝘀, 𝗥𝗶𝗰𝗰𝗮𝗿𝗱𝗼 𝗚𝗮𝗹𝗮𝗻𝘁𝗶, Director of Sales, International, Hospitality Cloud at 𝗖𝘃𝗲𝗻𝘁, will present:

“𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗠𝗲𝗲𝘁𝗶𝗻𝗴𝘀 𝗮𝗻𝗱 𝗘𝘃𝗲𝗻𝘁𝘀: 𝗙𝗿𝗼𝗺 𝗕𝗲𝗶𝗻𝗴 𝗙𝗼𝘂𝗻𝗱 𝘁𝗼 𝗕𝗲𝗶𝗻𝗴 𝗖𝗵𝗼𝘀𝗲𝗻”

In 𝟲 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 𝗮𝗻𝗱 𝟰𝟬 𝘀𝗲𝗰𝗼𝗻𝗱𝘀, Riccardo will explore how AI is reshaping the journey from venue discovery to selection.

Join us this Thursday for an afternoon of industry insights, fresh perspectives and networking with Madrid’s hospitality community.

📅 𝟴 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟬𝟮𝟲 | 📍 𝗥𝗮𝗱𝗶𝘀𝘀𝗼𝗻 𝗥𝗘𝗗 𝗠𝗮𝗱𝗿𝗶𝗱

𝗛𝗼𝘁𝗲𝗹𝗶𝗲𝗿𝘀 𝗮𝘁𝘁𝗲𝗻𝗱 𝗳𝗼𝗿 𝗳𝗿𝗲𝗲, whether or not they are HSMAI Europe members.

👉 𝗧𝗵𝗲𝗿𝗲’𝘀 𝘀𝘁𝗶𝗹𝗹 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿: https://hsmai.eu/commercial-strategy-forum-madrid-2026/csf-madrid-programme/

02/10/2026

"Your customers stopped searching. They started asking, How are your Answers?"

02/10/2026

🏨 𝗦𝗔𝗠𝗘 𝗠𝗔𝗥𝗞𝗘𝗧 𝗣𝗥𝗘𝗦𝗦𝗨𝗥𝗘𝗦. 𝗗𝗜𝗙𝗙𝗘𝗥𝗘𝗡𝗧 𝗛𝗢𝗧𝗘𝗟𝗦. 𝗪𝗛𝗔𝗧 𝗖𝗛𝗔𝗡𝗚𝗘𝗦 𝗜𝗡 𝗧𝗛𝗘 𝗖𝗢𝗠𝗠𝗘𝗥𝗖𝗜𝗔𝗟 𝗣𝗟𝗔𝗡?

AI, distribution, direct bookings and changing demand affect every hotel business—but the right response may look very different from one organisation to another.

At the 𝗖𝗦𝗙 𝗠𝗮𝗱𝗿𝗶𝗱 𝗛𝗼𝘁𝗲𝗹𝗶𝗲𝗿 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗣𝗮𝗻𝗲𝗹, hear directly from leaders making those decisions:

🔹 𝗙𝗲𝗿𝗻𝗮𝗻𝗱𝗼 𝗩𝗶𝘃𝗲𝘀, Chief Commercial Officer, Minor Hotels
🔹 𝗟𝗶𝗹𝗮 𝗥𝗼𝗱𝗿í𝗴𝘂𝗲𝘇 𝗚𝗮𝘆𝗼, Director of Sales and Marketing, Hotel Puerta América
🔹 𝗕𝗮𝗹𝗮𝘇𝘀 𝗦𝘇𝗲𝗻𝘁𝗺𝗮𝗿𝘆, Director of Revenue Management, InterContinental Madrid
🔹 𝗡𝗲𝘃𝗶𝗹𝗹𝗲 𝗜𝘀𝗮𝗮𝗰, Revenue Strategy Director, Petit Palace

𝗔𝗳𝗿𝗮 𝗞𝗼𝗲𝗿𝘀-𝗛𝗮𝗿𝘁𝗸𝗮𝗺𝗽, Global Senior Manager Business Solutions at Radisson Hotel Group, will moderate.

Where do their priorities align? Where do they differ? Join the discussion and take new perspectives back to your own commercial strategy.

📅 𝟴 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟬𝟮𝟲 | 📍 𝗥𝗮𝗱𝗶𝘀𝘀𝗼𝗻 𝗥𝗘𝗗 𝗠𝗮𝗱𝗿𝗶𝗱

𝗛𝗼𝘁𝗲𝗹𝗶𝗲𝗿𝘀 𝗮𝘁𝘁𝗲𝗻𝗱 𝗳𝗼𝗿 𝗳𝗿𝗲𝗲, including HSMAI Europe non-members.

👉 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗻𝗼𝘄 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻:
https://hsmai.eu/commercial-strategy-forum-madrid-2026/csf-madrid-programme/

30/09/2026

🤖 𝗔𝗜 𝗜𝗦 𝗠𝗢𝗩𝗜𝗡𝗚 𝗜𝗡𝗧𝗢 𝗛𝗢𝗧𝗘𝗟 𝗢𝗣𝗘𝗥𝗔𝗧𝗜𝗢𝗡𝗦. 𝗔𝗥𝗘 𝗬𝗢𝗨𝗥 𝗖𝗢𝗠𝗠𝗘𝗥𝗖𝗜𝗔𝗟 𝗣𝗟𝗔𝗡𝗦 𝗞𝗘𝗘𝗣𝗜𝗡𝗚 𝗨𝗣?

Agentic AI and changing customer journeys are raising new questions for hospitality. What should hotel leaders act on now, and where does industry collaboration matter?

Join 𝗔𝗜 𝗶𝗻 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆: 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 at 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗙𝗼𝗿𝘂𝗺 𝗠𝗮𝗱𝗿𝗶𝗱 for a conversation drawing on developments across the sector and work taking place through 𝗛𝗦𝗠𝗔𝗜 𝗘𝘂𝗿𝗼𝗽𝗲’𝘀 𝗔𝗜 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆 𝗕𝗼𝗮𝗿𝗱.

Javier Campo, Head of Europe, Middle East and Africa at Amadeus will moderate, joined by:

🔹 Gianni Di Fede, Global Chief Commercial Officer, Radisson Hotel Group
🔹 Benjamin Jost, CEO and Co-Founder, TrustYou
🔹 Maialen Carbajo San Millán, Director Retail & Travel, Google

Bring your questions. Hear three industry perspectives. Leave with a clearer view of what AI could mean for your commercial team.

📅 𝟴 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟬𝟮𝟲 | 📍 𝗥𝗮𝗱𝗶𝘀𝘀𝗼𝗻 𝗥𝗘𝗗 𝗠𝗮𝗱𝗿𝗶𝗱

𝗛𝗼𝘁𝗲𝗹𝗶𝗲𝗿𝘀 𝗮𝘁𝘁𝗲𝗻𝗱 𝗳𝗼𝗿 𝗳𝗿𝗲𝗲, including HSMAI Europe non-members.

👉 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝘁𝗵𝗲 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗲 𝗮𝗻𝗱 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿:
https://hsmai.eu/commercial-strategy-forum-madrid-2026/csf-madrid-programme/

28/09/2026

𝗪𝗛𝗔𝗧 𝗪𝗜𝗟𝗟 𝗗𝗥𝗜𝗩𝗘 𝗗𝗘𝗠𝗔𝗡𝗗 𝗜𝗡 𝗠𝗔𝗗𝗥𝗜𝗗 𝗡𝗘𝗫𝗧?

Major events. Tourism. Better connections. New investment. The forces shaping a destination extend far beyond the hotel lobby—and commercial leaders need to understand what is coming.

At the 𝗛𝗦𝗠𝗔𝗜 𝗘𝘂𝗿𝗼𝗽𝗲 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗙𝗼𝗿𝘂𝗺 𝗠𝗮𝗱𝗿𝗶𝗱, Santiago S.
VP Global Communications, Public and Institutional Relations at Fever and Jesús Menéndez, President of AEDH-Asociación Española Directores Hotel will take the stage for 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗢𝘂𝘁𝗹𝗼𝗼𝗸: 𝗠𝗮𝗱𝗿𝗶𝗱 & 𝗕𝗲𝘆𝗼𝗻𝗱.

Join them to explore the developments influencing visitor behaviour, future demand and commercial opportunities across the market. Start the afternoon with a bigger picture of Madrid—and fresh questions to take back to your business.

📅 𝟴 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟬𝟮𝟲 | 📍 𝗥𝗮𝗱𝗶𝘀𝘀𝗼𝗻 𝗥𝗘𝗗 𝗠𝗮𝗱𝗿𝗶𝗱

𝗛𝗼𝘁𝗲𝗹𝗶𝗲𝗿𝘀 𝗮𝘁𝘁𝗲𝗻𝗱 𝗳𝗼𝗿 𝗳𝗿𝗲𝗲, whether or not they are HSMAI Europe members.

👉 𝗦𝗲𝗲 𝘁𝗵𝗲 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗲 𝗮𝗻𝗱 𝘀𝗲𝗰𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝗽𝗹𝗮𝗰𝗲: https://hsmai.eu/commercial-strategy-forum-madrid-2026/csf-madrid-programme/

28/09/2026

𝗕𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝘁𝗼 𝗟𝗼𝗻𝗱𝗼𝗻. 𝗦𝗲𝗰𝘂𝗿𝗲 𝘁𝗵𝗲 𝗦𝘂𝗽𝗲𝗿 𝗘𝗮𝗿𝗹𝘆 𝗕𝗶𝗿𝗱 𝗿𝗮𝘁𝗲 𝗯𝘆 𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆 𝟯𝟬 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿. 🎟️

HSMAI Europe’s Commercial Strategy Week returns on 𝟭𝟯–𝟭𝟱 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝟬𝟮𝟳, bringing hospitality’s commercial community together for three days of fresh perspectives, practical ideas and valuable connections.

𝗧𝗵𝗶𝘀 𝗼𝗻𝗲 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗽𝗮𝗿𝘁𝗶𝗰𝘂𝗹𝗮𝗿𝗹𝘆 𝘀𝗽𝗲𝗰𝗶𝗮𝗹: 𝟮𝟬𝟮𝟳 𝗺𝗮𝗿𝗸𝘀 𝟭𝟬𝟬 𝘆𝗲𝗮𝗿𝘀 𝘀𝗶𝗻𝗰𝗲 𝗛𝗦𝗠𝗔𝗜 𝘄𝗮𝘀 𝗳𝗼𝘂𝗻𝗱𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗨𝗦𝗔. 𝗪𝗲 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗺𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲 𝘁𝗵𝗲 𝘄𝗵𝗼𝗹𝗲 𝘆𝗲𝗮𝗿 𝘄𝗶𝘁𝗵 𝗮 𝘀𝗽𝗲𝗰𝗶𝗮𝗹 𝗸𝗶𝗰𝗸 𝗼𝗳𝗳 𝗶𝗻 𝗟𝗼𝗻𝗱𝗼𝗻 𝗶𝗻 𝗝𝗮𝗻𝘂𝗮𝗿𝘆. 🎉

Join us with your team at the InterContinental London Park Lane to explore what’s next for commercial strategy and be part of the celebrations.

𝗧𝗵𝗲 𝗦𝘂𝗽𝗲𝗿 𝗘𝗮𝗿𝗹𝘆 𝗕𝗶𝗿𝗱 𝗿𝗮𝘁𝗲 𝗲𝗻𝗱𝘀 𝗮𝘁 𝗺𝗶𝗱𝗻𝗶𝗴𝗵𝘁 𝗨𝗞 𝘁𝗶𝗺𝗲 𝗼𝗻 𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆, 𝟯𝟬 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿. 𝗦𝗲𝗰𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺’𝘀 𝗽𝗹𝗮𝗰𝗲𝘀 𝘁𝗼𝗱𝗮𝘆:
https://hsmai.eu/commercial-strategy-week-2027/

25/09/2026

"AI, The Growing 'Bermuda Triangle' of GA4"

24/09/2026

𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝘀𝗶𝗴𝗻𝗲𝗱 𝘂𝗽 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗛𝗦𝗠𝗔𝗜 𝗘𝘂𝗿𝗼𝗽𝗲 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗙𝗼𝗿𝘂𝗺 𝗠𝗮𝗱𝗿𝗶𝗱 𝘆𝗲𝘁?

The countdown is on! On 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆, 𝟴 𝗢𝗰𝘁𝗼𝗯𝗲𝗿, Madrid’s hospitality commercial community will come together at 𝗥𝗮𝗱𝗶𝘀𝘀𝗼𝗻 𝗥𝗘𝗗 𝗠𝗮𝗱𝗿𝗶𝗱 for an afternoon of timely insights, practical perspectives and valuable connections.

Take a look at the 𝘂𝗽𝗱𝗮𝘁𝗲𝗱 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗲, featuring senior leaders from 𝗥𝗮𝗱𝗶𝘀𝘀𝗼𝗻 𝗛𝗼𝘁𝗲𝗹 𝗚𝗿𝗼𝘂𝗽, 𝗔𝗺𝗮𝗱𝗲𝘂𝘀 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆, 𝗙𝗲𝘃𝗲𝗿, 𝗔𝗘𝗗𝗛, 𝗚𝗼𝗼𝗴𝗹𝗲, 𝗠𝗶𝗻𝗼𝗿 𝗛𝗼𝘁𝗲𝗹𝘀, 𝗧𝗿𝘂𝘀𝘁𝗬𝗼𝘂, 𝗗𝘂𝗲𝘁𝘁𝗼, 𝗖𝘃𝗲𝗻𝘁, 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀, 𝗛𝗼𝘁𝗲𝗹 𝗣𝘂𝗲𝗿𝘁𝗮 𝗔𝗺é𝗿𝗶𝗰𝗮, 𝗜𝗻𝘁𝗲𝗿𝗖𝗼𝗻𝘁𝗶𝗻𝗲𝗻𝘁𝗮𝗹 𝗠𝗮𝗱𝗿𝗶𝗱 and 𝗣𝗲𝘁𝗶𝘁 𝗣𝗮𝗹𝗮𝗰𝗲.

Attendance is 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗹𝘆 𝗳𝗿𝗲𝗲 𝗳𝗼𝗿 𝗵𝗼𝘁𝗲𝗹𝗶𝗲𝗿𝘀, including both 𝗛𝗦𝗠𝗔𝗜 𝗘𝘂𝗿𝗼𝗽𝗲 𝗺𝗲𝗺𝗯𝗲𝗿𝘀 𝗮𝗻𝗱 𝗻𝗼𝗻-𝗺𝗲𝗺𝗯𝗲𝗿𝘀, as this is a new market for us.

𝗪𝗶𝗹𝗹 𝘆𝗼𝘂 𝗯𝗲 𝗷𝗼𝗶𝗻𝗶𝗻𝗴 𝘂𝘀? 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝘁𝗵𝗲 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗲 𝗮𝗻𝗱 𝘀𝗲𝗰𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝗽𝗹𝗮𝗰𝗲 𝘁𝗼𝗱𝗮𝘆:
https://hsmai.eu/commercial-strategy-forum-madrid-2026/csf-madrid-programme/

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