19/08/2026
Improving awareness around medicine safety starts with understanding patient experience.
Our research explored the factors contributing to unregulated online medicine purchasing and highlighted that access challenges can leave people feeling they have limited options. Patients also emphasised the importance of clear, patient-informed information on medicine safety.
Those insights, alongside patient feedback on campaign materials, helped inform Lilly’s Counterfeit Medicines Campaign.
Find out more about the campaign at Lilly's website: ProtectYourHealth.co.uk
This campaign was developed and funded by Eli Lilly and Company. The Patients Association has reviewed and supports the campaign.