Women in Tech SEO

11/12/2025

We are delighted to announce that we are now an accredited employer!

We are committed to paying all staff the real Living Wage for the real cost of living.

Yes, we might be a small team of 3 full-time members (soon to be 4 starting in January), but this remains extremely important to us as we uphold The WTS Way and our values.

That officially makes us:
🔹 a social enterprise
🔹 a B-corp
🔹 a People+Planet First
🔹 & now a Living Wage UK employer

08/12/2025

We'd love your support!

Take 3-5 minutes, please please please fill the survey linked at the bottom of this post 🙏

Siege Media is our newest WTSPartner & we want to show them when they invest in keeping our community free for members, we show up & support them right back!

Their goal is to create a robust resource to help content marketers:
💰 Advocate for budget
⚖️ Balance AI + Human workflows
🔃 Remix your content types for higher ROI
🔢 Retool your success KPIs
🎓 Educate your leadership
📈 Rank everywhere people are searching

🎁 BONUS: Fill the form to be entered to win one of TWO $500 gift cards

We appreciate y'all! Let's do this!

We’re gathering insights from marketers like you to help shape our 2026 Content Marketing Trends Report. Your insights will help benchmark emerging trends and uncover what’s really driving impact across the industry. We appreciate your participation!

06/12/2025

🎟 Day 4 of the 12 Days of WTS: Win 2 tickets to hashtag Portland!!!

One for you and one for a friend you want to bring along!
(tag who you'd like to join you in the comments below) 💜

To enter:
✔ Follow
✔ Like this post
✔Comment below

Winner announced tomorrow morning 🤞🏽

Good luck, and get ready for Day 5 👀

05/12/2025

✨ Day 3 of the 12 Days of WTS is here!

Today’s prize is a 1-hour mentorship call with the brilliant Aleyda Solís!

is one of the most trusted voices in our industry.

She uplifts others - keeping SEOs and marketers informed through SEOFOMO and its AI and marketing editions, connects people with job opportunities, and supports continuous growth through her learning platforms and deep research that unlocks new insights for our industry.

In a mentorship session, she can help you grow your skills, clarify your direction, or find ways to share your voice and expertise with confidence.

To enter:
✔ Follow Women in Tech SEO
✔ Like this post
✔ Comment below

Winner announced tomorrow morning 🤞🏽

Good luck, and get ready for Day 4 👀

GIVEAWAY CLOSES AT 8:30AM GMT 6TH OF DECEMBER 💜

23/09/2025

With our Serpzilla’s AI Articles, you can create polished, SEO-ready posts in just 2 minutes. Faster campaigns, better content - no bottlenecks, just results!

✨ At its core, AI Articles analyses what’s already ranking in search engines for the keywords you suggest.

✨ The tool studies top-performing pages, identifies patterns in structure, keyword usage, and tone.

✨ And after performing the analysis it creates content designed to compete with (and even outperform) what's there.

✨ The system also updates automatically to keep content aligned with current search engine standards.

Learn more about Serpzilla's new tool here:
https://serpzilla.com/blog/ai-articles-by-serpzilla-your-seo-content-game-changer/

18/09/2025

Help amplify your WTS community and support our mission to keep it free for all members!

We're back with another round of limited edition WTSMerch for YOU...

💰Custom pricing: £, $, €, C$ A$ (click currency button top right)
🗺 Worldwide shipping
♻ Sustainable, organic, print-on-demand products
🌟 Full WTS logo this time! (much requested!)
🌈 Lots of colours and variations when you click through each product

Grab your WTSMerch here ⬇️
https://women-in-tech-seo.teemill.com/

20/08/2025

🚨 50 tickets left for October's hashtag Philadelphia!

Check out our WTSFest experience in the video below from last year's event and join us to hear brilliant talks by brilliant WTSers:

🎤 Grace Frohlich
Is Your Site AI-Ready? The Essential Audit for AI-Driven Search

🎤 Dayna Lucio
Tailoring Your Location Page Strategy to Fit Your Business

🎤 Megan Dalke-Mitchel
Beyond Keywords: SEO as the Blueprint for eCommerce Product

🎤 Abby Gleason
5 Winning A/B Tests to Drive More Traffic & Revenue

🎤 Samantha Torres
Murder on the SERP Express: Investigating Traffic Loss

🎤 Melissa Popp
Human-Led, AI-Powered: How I Use AI to Supercharge Content Creation

🎤 Leah Hart
Reddit Mining: Human-Centric Content Strategy in an AI World

🎤 Reilly Phelps
Unlocking Advanced SEO Insights & Efficiency with RStudio

🎤 Shé Langley
The Sandwich Generation Approach to SEO: Prioritizing with the C.A.R.E. Framework

🎤 Susan Hallam MBE
Been There, Done That, Got the T-Shirt

Grab one of the 50 tickets left here: https://womenintechseo.com/conference/philadelphia

See you soon, Philly 🥨

14/08/2025

🔬 Aimee Jurenka put 14 AI brand visibility tools under the microscope!

One thing they're clear about: a low score in the framework doesn’t mean the tool is bad.

Some tools are specialists. They go deep, not wide - and that can be exactly what you need.

Just like no brand can be everything to everyone, no single tool will tick every box. The trick is recognizing each tool’s unique capabilities and choosing what aligns with your specific goals.

Whether you’re looking for breadth, depth, or a really specific capability - there’s something in here for you.

🛠️ Tools evaluated:
- Ahrefs
- AthenaHQ
- DemandSphere
- Gumshoe AI
- Knowatoa
- OtterlyAI
- Peec AI
- Profound
- Rankscale.ai
- Waikay
- Writesonic
- XFunnel
- (X)OFU
- ZipTie.dev

Read Aimee’s full evaluation guide and find your match:
https://www.womenintechseo.com/knowledge/ai-search-visibility-tool-comparison-2025/

07/08/2025

2 month countdown until WTSFest Philadelphia!

Who's excited?!? ✋

28/07/2025

[TOMORROW!] We want to see more of YOU speaking on conference stages – at WTSFest and beyond – especially if you've never spoken at a conference before.

We know that hitting "submit" on a pitch can feel intimidating.

That’s why we’re hosting a Slack AMA with Hannah Smith on July 29 at 4pm BST — to help you build confidence, get unstuck, and write a pitch you’re proud of.

Hop into our general-motivation channel and drop your questions — Hannah will be replying in-thread for a full hour with thoughtful, honest guidance.

We’d love to see YOU on stage. 💙

Join us on Slack July 29 — and let’s make that pitch happen.

25/07/2025

Jojo Furnival joined the Mini MBA expecting a solid refresher.

It was that - but she also found fascinating nuggets of wisdom, unusual case studies, memorable quotes, and surprising insights that have reinspired and reenergised her marketing.

In this piece, Jojo shares the 7 lessons that reshaped how she thinks about brand, messaging, and long-term strategy—even after 15+ years in the industry:

1. Discounting hurts brands more than it helps.
2. Where you sell can define your entire brand.
3. You need the short and the long of it in effective marketing.
4. Product failures usually come from misunderstanding customer needs.
5. Over-segmenting can paralyse you.
6. Marketers must continually reconnect with customers to avoid bias.
7. Simple and distinctive branding wins.

Read the details on each lesson and reenergise your marketing here ⬇️
https://www.womenintechseo.com/knowledge/the-mini-mba-marketing-reminders/

30/10/2024

I know, I know, we keep posting about this in your feed - but trust us, every time early bird tickets close, we get a bunch of emails from folks upset that they aren't available anymore.

So we're trying our hardest to make sure we shout it from the rooftops and anyone who's interested can grab theirs before they're gone!

https://www.womenintechseo.com/conference/london

Questions, thoughts, feelings? Let us know in the comments how we can help you secure your early bird ticket before the end of the week ⬇