11/06/2026
Among the 100 highest grossing films for 2023, 2024 and 2025, six films featured someone called Chris as the lead actor compared to just five featuring women over 60 as the lead character.
“Sadly, it is not just in cinema where this happens. In many forms of media, in many different employment sectors and parts of public life, the input of older women is minimised, marginalised and ignored. We must all push back against ageism, and its intersection with sexism, by telling the cultural gatekeepers that we want all aspects and stages of life represented in the things we watch, listen to and read.” Says our Chief Executive, Dr Carole Easton OBE.
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More of the UK’s top films from the past three years feature a lead actor called Chris than have a female lead actor over the age of 60, new analysis from the country’s first national anti-ageism campaign reveals.