10% for the ocean

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10% for the ocean

We are a single gateway to Ocean Recovery. http://www.10percentfortheocean.org/

Donate to us, and we will distribute the funds to a worldwide network of critical ocean causes, selected by our team of scientific advisors. 10% for the ocean is a global initiative to shift ocean charitable funding from 0.5% to 10% by 2030. We aim to motivate individuals and organisations to direct 10% of their philanthropy to creating an ocean superfund that will diversify donations and grants a

cross projects worldwide that align with 1 or more of the 10 targets of the UN's Sustainable Development Goal 14 Life Below Water.

12/08/2026

Krill may be tiny, but its role in the Southern Ocean is anything but.

In 2025, Norway was responsible for around 60% of the global krill catch, while a record 620,000 tonnes of Antarctic krill were caught, triggering the first-ever precautionary closure of the fishery. Krill fishing effort in the Antarctic Peninsula has also more than doubled in just one season.
Krill feed whales, penguins and seabirds, while helping move carbon deep into the ocean. And the pressure on the ecosystem is already showing: in 2026, Antarctic fur seals were reclassified as Endangered, with reduced food availability contributing to a 50% population decline since 2000.
At 10% for the Ocean, we believe protecting the ocean means supporting the people and organisations pushing for change — and adding our voices where they can make a difference.

Tell Norway to stop the expansion of Antarctic krill fishing and support Marine Protected Areas in the Southern Ocean.

✍️ Sign the petition via link in story.
Small action. Collective pressure. A better ocean. 🌊

06/08/2026

Throwing it back to our Golden Square takeover during London Climate Action Week 2026.

Together with Blue Marine Foundation, Kanaloa, One Ocean Planet, Oceanographic Magazine and an incredible community of partners, we transformed the heart of Soho into an open-air Ocean Hub. From interactive exhibits and school workshops to film screenings, pedal-powered live music and thought-provoking conversations, the space became a place for people to connect with the ocean and the solutions it needs.

Set against record-breaking summer heat, the climate crisis felt immediate rather than distant. But the message from the week was clear: the time for discussion alone has passed. Collaboration, innovation and action are what will drive the change our ocean needs.

Thank you to everyone who stopped by, shared ideas and helped make Golden Square such an inspiring part of London Climate Action Week.

Take the 10% Pledge and join the movement. 🌊

04/08/2026

The 10% for the Ocean team took to the iconic waters of the Solent to celebrate our shared love for the marine world, build our community, and take on our very first sailing regatta! 🏆

Sailors have a unique, front-line view of the ocean. They witness its power every day - and see firsthand just how urgently it needs our protection. Bringing our community together on the water wasn’t just about racing; it was about sharing our mission to direct 10% of global philanthropy toward safeguarding our ocean. 💙

Huge thank you to everyone who joined us, supported the cause, and cheered us on! Together, we can turn a passion for the sea into real, lasting change for marine life worldwide. 🌍✨

03/08/2026

A Super Fund for Maximum Impact.
10% for the Ocean brings together the scale of collective giving with a global network of critical ocean causes - a single point of action for ocean health and blue recovery. Think of it as a mutual fund for the ocean.

This pooled approach unites resources from donors around the world, turning individual contributions into shared, catalytic impact. Individuals, businesses, and organisations all aligned behind one purpose: restoring the living systems of our ocean.

Every contribution matters. Whether large or small, each one strengthens a collective force for measurable change, accelerating protection, restoration, and long-term resilience.

Join the movement. - Link in bio

30/07/2026

Healthy seas don’t happen by chance. They happen because communities choose to protect them.

The South Arran Marine Protected Area is proof of what’s possible when local people, science and long-term commitment come together. What began as a community campaign has helped restore vital marine habitats, creating space for seagrass, maerl beds and countless marine species to recover.

We are proud to support Arran COAST through a three-year grant in partnership with Cazenove Capital , helping to continue the work of protecting and restoring one of Scotland’s most inspiring marine success stories.

As featured in Ocean with David Attenborough, South Arran reminds us that when we invest in the people working to protect our seas, recovery is possible.

The ocean can recover. But only if we invest in it.

Join us in creating a healthier future for our ocean by taking the 10% Pledge.

29/07/2026

The ocean is our planet's greatest life support system, yet its decline is becoming one of the defining public health challenges of our time.

At London Climate Action Week, one message was impossible to ignore: the next public health emergency is already unfolding in our ocean.

From rising temperatures and pollution to biodiversity loss and declining fisheries, the health of our ocean is directly connected to the health of people. It shapes the air we breathe, the food we eat, the stability of our climate and the wellbeing of communities across the globe.

Protecting the ocean isn't only an environmental issue, it's a human one. Investing in ocean health is an investment in healthier, more resilient futures for everyone.

At 10% for the Ocean, we believe funding is one of the greatest opportunities to accelerate positive change. By connecting philanthropy with impactful ocean projects, we can help restore and protect the systems that sustain us all.
If we want a healthier future, we need a healthier ocean.

Take the 10% Pledge and be part of the solution.

27/07/2026

Over a years in the making. A moment for the ocean 🌊

Ocean with David Attenborough was not created overnight - it was built over years of exploration, filming, and collaboration across the globe.
From the earliest concept to global screenings in over 100 countries, every step of the journey had one purpose: to bring the reality of our ocean to the surface and inspire action.
What started as an idea became a global movement - shaping conversations, influencing policy, and reaching audiences at every level.

Because change doesn’t happen in a moment
it’s built over time, driven by purpose, and realised through collective action.
Follow the journey. Share the story. Be part of what comes next.

23/07/2026

Hope isn't passive. It's what happens when people come together to act.

The new Global Coral Action Plan reminds us that restoring coral reefs isn't the responsibility of a few. It will take governments, scientists, coastal communities, tourism operators, philanthropists, businesses and ocean advocates all working towards the same goal.

By 2030, an estimated 1.5 million people will be needed worldwide to help restore and protect coral reef ecosystems. The challenge is immense, but so is our collective ability to respond.

As Jane Goodall writes:
"I will do my bit. And when we join together, those bits become a movement."
This is still our ocean to save. The solutions exist. Now we need the collaboration and funding to turn ambition into action.

If you believe a healthy ocean matters, take the 10% Pledge and join a growing community committed to supporting the future of our blue planet.

19/07/2026

The ocean has always been more than water.

It's home. It's culture. It's identity. It's a source of food, livelihoods and inspiration for billions of people around the world.

Stories help us understand that connection. They introduce us to the people, places and traditions that make our ocean worth protecting, while reminding us that every community experiences the sea differently.

That's why supporting ocean storytellers matters. Their work inspires action, builds understanding and gives a voice to those living closest to the water.

The more stories we share, the more people will care about our one shared ocean.

Take the 10% Pledge via the link in our bio.

14/07/2026

London showed up for the ocean this year. 🌊🌍

London Climate Action Week 2026 brought together an incredible community of people committed to driving meaningful climate and ocean action.

Over 9 days:
🌍 1,300+ events
🤝 100,000+ attendees

As part of Ocean Hub at Kanaloa House, we were proud to join partners, scientists, innovators, philanthropists and changemakers to help put the ocean at the heart of the climate conversation. From investing in ocean health to scaling solutions for a thriving blue planet, the conversations sparked this week will continue long after the event has ended.

Thank you to everyone who joined us, collaborated, shared ideas and helped demonstrate what’s possible when we work together.

We’ll see you at London Climate Action Week 2027. 🗓️

Take the 10% Pledge via the link in our bio and be part of funding a healthier ocean for generations to come.

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