10% for the ocean

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We are a single gateway to Ocean Recovery. http://www.10percentfortheocean.org/

Donate to us, and we will distribute the funds to a worldwide network of critical ocean causes, selected by our team of scientific advisors. 10% for the ocean is a global initiative to shift ocean charitable funding from 0.5% to 10% by 2030. We aim to motivate individuals and organisations to direct 10% of their philanthropy to creating an ocean superfund that will diversify donations and grants across projects worldwide that align with 1 or more of the 10 targets of the UN's Sustainable Development Goal 14 Life Below Water.

16/10/2026

An evening at Kanaloa House dedicated to the smallest life in the ocean, and the biggest impact.

Thank you to One Ocean Planet and Vincent Doumeizel for a brilliant night talking about plankton, the foundation of all marine life.

We also used the evening to launch something new. Deep Dive Discussions is our new series where we talk to the people we work with across the ocean sector, ask them about their work, and find out how we can truly help our ocean and climate.

Episode 01 with Vincent, all about plankton, is live now.

14/10/2026

10,000 of you. Thank you.

We’re so grateful to every single person who follows, shares, shows up and cares. You are the reason this work is possible, and we genuinely couldn’t do it without you.

Because of this community, we’ve supported over 70 organisations across 27 countries, backing hundreds of projects that protect and restore the ocean. Last year, Ocean with David Attenborough reached around 40 screenings in over 25 countries, bringing people together to see what’s at stake and what’s still possible.

Every like, share, and donation or pledge helps move the ocean higher up the agenda. It still receives less than 1% of philanthropic giving, and together we’re working to make that 10%.

Thank you for standing with the ocean, and with us. Here’s to the next chapter.
Let’s keep going, together.

10/10/2026

In May, our CEO Carolina and Inky were in the room to celebrate Sir David Attenborough’s 100th birthday. That night, the BBC announced Blue Planet III.

This week, the trailer lit up Piccadilly Circus, a few minutes’ walk from our office at Kanaloa House. We felt like it had come home.

Blue Planet has always been part of our story. The filmmakers behind the original series went on to make Ocean with David Attenborough, the film we’ve taken to screenings around the world. Sir David and that team are a big part of why we do what we do.

Blue Planet III arrives on BBC One and iPlayer this autumn. While you wait, see the work we fund to protect the ocean, or host your own screening of Ocean with David Attenborough. Find out more through the link in our bio.

08/10/2026

“It was a proud night to be back in my birth town of Stockholm, in the presence of HRH Crown Princess Victoria, for Voice of the Ocean’s screening of Ocean Dreams at the Swedish Museum of Natural History. It’s Sweden’s first Giant Screen and IMAX documentary”.
Carolina Manhusen Schwab

The film takes you beneath the surface to some of the most extraordinary marine environments on Earth. It goes from the icy fjords of Norway, where killer whales and humpbacks follow the herring, to the reefs of Raja Ampat, home to roughly 75% of the world’s hard coral species. It also covers the surprising rebirth of Bikini Atoll. Each place tells the same story: given protection and space, the ocean can recover, and life returns in remarkable abundance.

Ocean Dreams is officially endorsed as a Decade Action under the UN Ocean Decade. It comes with free teaching resources developed by Voice of the Ocean and IOC-UNESCO, so the conversation can carry on in classrooms long after the credits roll.

03/10/2026

Two Emmy Awards in, and Ocean with David Attenborough is still finding new audiences, one screening at a time.

We co-produced this film to put the state of our ocean in front of as many people as possible. Now we want your community in that audience too.

Host a screening in your office, your boardroom, at a team offsite or a community event. Watch it together, then talk about what comes next, because seeing the problem clearly is the first step toward doing something about it alongside 10% for the Ocean.

Ready to host? Sign up below, and take the 10% pledge while you're at it, as an individual or an organisation : www.10percentfortheocean.org/pages/host-a-screening

28/09/2026

The ocean connects us all. What happens at the top of the world can have consequences across the planet.

The science is clear. The opportunity is to act on it.

The Arctic is changing, and what happens there does not stay there. The latest Arctic Report Card from NOAA paints a clear picture of a rapidly transforming region. The Arctic is warming several times faster than the rest of the planet, while sea ice is becoming younger, thinner and less extensive. NOAA National Ocean Service

A changing Arctic means changing oceans, ecosystems, weather patterns and communities. Warmer waters are moving north, sea ice is retreating and the systems that have shaped life in the Arctic for generations are being transformed.

At 10% for the Ocean, we believe protecting the ocean means looking at the whole system, from the tropics to the poles, and supporting action that gives marine ecosystems the chance to recover.

🌊 Take the 10% pledge.

23/09/2026

The Southern Ocean runs on krill.

These tiny creatures provide food for whales, penguins, seals, seabirds and fish, supporting some of the most iconic wildlife on Earth.

Yet while Antarctic wildlife is increasingly under pressure from climate change and human activities, krill are being extract ed at record levels to produce products such as omega -3 health supplements, aquaculture feed and pet food.

Every tonne removed from the ocean is a tonne unavailable to the animals that depend on it for survival. The future of Antarc tica should not be traded for products we can live without. It’s time to put wildlife first.

Join our Antarctic Avengers and

Sign the pledge, and tell policymakers of leading krill fishing nations they should too.

Swap krill oil for algae omega -3
Check your pet food
Ask your supermarket about their farmed salmon
Add your voice at act.our -antarctica.com

21/09/2026

A few moments from THE NAT Gala in New York, as part of Climate Week NYC 🗽 THE NAT

Our CEO Caroline joined an incredible gathering of people working across science, nature, finance, culture and impact, coming together at a time when the world is focused on turning ideas and ambition into action.

Climate Week NYC 2026 is centred around Energy. Impact. Action. bringing together leaders and organisations from across sectors to accelerate progress and create meaningful change.

For 10% for the Ocean, being part of these conversations matters. We need the ocean represented in every room, every conversation and every decision that shapes our future.

And ultimately, it comes back to all of us.

🌊 Take the 10% pledge. Give 10% of your time, resources, influence or attention to the ocean and help turn care into action.

NATGala OurOcean

17/09/2026

🌍🎬 From the ocean to the wider living world…

We’re incredibly proud to see How to Live on Earth reaching a global audience on YouTube this Sunday, 20 September, free for everyone, everywhere.

For us at 10% for the Ocean, this journey feels especially personal.

We were honoured to be at the premiere during London Climate Action Week at kanalo house and to spend time with some of the brilliant people bringing this story to life.

We’re especially proud to work alongside Ralph Chami, who features in the film, and to congratulate Jonnie and Colin Butfield - two people we were lucky enough to work with on Ocean with David Attenborough. And we’ve loved welcoming to Kanaloa House too — an Adventurer Ambassador who continues to bring people together around the importance of living nature.

At the heart of How to Live on Earth is a question we care deeply about: how do we build a future where we value the living world not simply for what it can give us, but for what it is?

Valuing a living nature is one of the film’s three pillars, and it connects closely with the work we’re building through 10% for the Ocean - supporting practical action that helps nature recover, regenerate and thrive.

This Sunday, the film premieres globally on YouTube. 🌎

🕐 11am PDT / 2pm EDT / 7pm BST / 8pm CET

Head to YouTube and hit “Notify me”, then share it with someone who needs to see it.

And if this story inspires you to support the work of valuing and protecting our living world, join us.

🌊 Take the 10% pledge.

14/09/2026

Coral reefs are among the most extraordinary places on Earth. Teeming with life, colour and connection, they are built by countless tiny animals working together to create some of the largest living structures on our planet. 🪸

Ocean with David Attenborough, which 10% for the Ocean is proud to have co-produced, takes us beneath the surface to reveal a world of extraordinary beauty, reminding us that there is nowhere more vital for our survival, or more full of life, wonder and surprise, than the ocean.

But this is more than a story about what we stand to lose. It is a reminder of what we can protect, restore and recover when we choose to act.

Want to bring Ocean with David Attenborough to your community? Visit the link in our bio to find out how you can host a screening.

And if you believe in a healthier future for our ocean, join us. Take the 10% pledge and help turn awareness into action.

Presented by . A and Studios co-production, in association with and . Co-produced by , , Don Quixote Foundation, , , Revive Our Ocean and .

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