16/10/2026
The wonderful Millie Bright supporting our CPR bra campaign, thanks for your continued support
šāItās OK to save my lifeā š
Thereās a gender gap in CPR + itās putting womenās lives at riskā¼ļø
Research from St John Ambulance found that 23% of people agree that āthey are less likely to give CPR to a woman in public than a manā and 31% of men say theyād be worry about being accuse of ā in appropriate touchingā if they intervened.
Thatās why St John ambulance has launched the CPR Brašš¼
The message āItās OK to save my lifeā is to remind people that taking fast action in a cardiac arrest is the right thing to do.
Made in partnership with sports bra experts boobydoo, 50% of the proceeds will support St John Ambulanceās life-saving mission to put the āpower of first aid into more peopleās handsā
Help us bust the taboo and save more livesā¼ļø
St John Ambulance boobydoo