31/07/2026
To mark International Lifeguard Appreciation Day, we’re joining the RNLI in celebrating lifeguards past and present as our charity marks 25 years of our world-class lifeguard service.
Today we recognise the dedication, professionalism and lifesaving impact of RNLI lifeguards who help keep millions of beach visitors safe each year in coastal communities around the UK and Channel Islands.
Since the RNLI's lifeguard service launched in 2001, lifeguards have saved 2,165 lives, aided more than 459,000 people, responded to over 333,000 incidents and carried out more than 48 million preventative actions.
On the Wirral, RNLI Wirral Lifeguards patrol the beaches at West Kirby, Moreton, Harrison Drive, Leasowe Bay, The Plateaux, and New Brighton. Since the service launched here in 2015, local RNLI lifeguards have attended 3,515 incidents, aided 16,368 people and saved 18 lives.
RNLI Lifeguards North West began patrols in Sefton in 2010 and have attended 7,303 incidents, aided 45,955 people and saved 23 lives. In Formby, RNLI lifeguards have attended 1,325 incidents, aided 9,221 people and saved one life.
To celebrate this milestone, yesterday saw 42 people line up on New Brighton Beach as a visual representation of the incredible number of lives by lifeguards in our region since the service was first introduced.
RNLI lifeboat crews work closely with lifeguards to save lives as . Today we say thank you to all of the dedicated RNLI lifeguards who help to keep visitors to our coast safe.
📸 David Edwards
Read more: rnli.org/news-and-media/2026/july/30/42-people-line-wirral-beach-representing-lives-saved-by-rnli-lifeguards