14/11/2025
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Thank you for delivering Poppy Appeal 2025
Dear Lady S Leightley
What an incredible Appeal it's been! You once again pulled together and organised collections across the nations, bringing poppies to communities, enabling them to remember. None of this could happen without you, and once again we are overwhelmed with your passion and dedication to delivering such a brilliant Appeal.
The Appeal achieved amazing media coverage across local and national, and we hope you caught the Festival of Remembrance on the TV on Saturday night too. Many celebrities came out to volunteer and support, from Rob Rinder, Al Murray, David Beckham, and Jason Fox to name but a few. Although as you know it will take while to count and announce our total, we do know that we had a positive London Poppy Day raising £1.478 million, which is a fantastic achievement from just 12 hours of collecting.
We do know that when the campaign ends that the hard work doesn't stop, and that many of you are still working hard counting the cash ahead of your Statement of Account submissions. Do reach out to your Relationship Manager if you need support with this.
We do want to say a massive thank you, and please find below a video of thanks from all at the Poppy Appeal to our incredible volunteers, for all that you do to support the Armed Forces community. We'd encourage you to share this email and video with all of your volunteers to say THANK YOU to them too - you really are the heart and soul of the Poppy Appeal.
We encouraged the use of contactless this year, offering the new Toucan Collect smartphone app in addition to our contactless terminals and QR codes.
We are delighted to be able to tell you now that contactless giving was up over 20% from the previous year thanks to a record number of volunteers embracing digital tools and making it easier than ever for supporters to tap to give.
Thank you to all who embraced these tools, and for those wanting to get ahead for 2026, we'd encourage you to have early conversations with your Relationship Manager.
Please do remember these important dates.
1st December - Statement of Account forms need to be returned.5th December deadline - Contactless devices need to be returned before this date. We are charged for any not returned, so we'd be really grateful if you can make best efforts to meet this deadline. 1st week of December - PAO survey will go live. Watch out for your email. Your voice on all elements of the Poppy Appeal is so important to us as we consider the improvements we need to make for the appeal in future years.
Once again, thank you for your continued support of the Armed Forces community.
Warmest wishes
Tamsin Fraser
Head of Poppy Appeal