16/11/2025
Long Term Strategy
Breed Conservation Preserving the genetic diversity and unique characteristics of a specific cattle breed.
Performance Recording Collecting and analyzing data on animal performance to improve breeding practices.
Promote Breed Raising awareness of the breed's merits and encouraging its use.
Organise Shows / Sales Providing platforms for breeders to showcase and market their animals.
Vision + Mission
Our vision is for Kerry cattle to become the native breed of choice.
To ensure the provenance, quality and progression of the breed.
We envision a future where Kerry cattle are recognised for exceptional quality, versatility, sustainable production, breeding credentials.
Promote and nurture the breed's traditional characteristics, to establish the Kerry as the preferred choice among Dairy producers, consumers, and the wider industry.
To actively promote and develop the KCA-BI ensuring its long-term success and sustainability.
Encourage responsible breeding, husbandry, management practices.
Foster collaboration among breeders, farmers, industry stakeholders, we strive to enhance the breed’s reputation, increase its market share, and secure its position as a leading native dairy breed.
Seek official recognition from relevant authorities, to maintain confidence in the integrity of breed.
This recognition is linked to adhering to specific standards and maintaining accurate records.
Breed Development and Improvement
Preserve and improve breed’s genetic integrity / commercial value
Help breeders market their animals and products.
Collaborate with experts to continuously improve the Kerry cattle breed’s genetics, health, productivity.
Encourage responsible breeding practices, emphasising traits inc fertility, docility, Milk Quality to meet the evolving demands of consumers and the industry.
Support breeders in data collection and performance evaluation
Access advanced technologies / tools for genetic selection, genomics, to accelerate breed improvement.
Provide advice and guidance: Offer assistance with breeding programs, animal health, marketing.
Facilitate access to resources: Connect breeders with resources like semen or embryo transfer services.
Promote breed advice to get started with Kerry Cattle,
Education and Promotion
Develop a youth development programme to support, encourage, educate the breeders of the future.
Organise workshops, webinars, training sessions to provide breeders with knowledge and skills for Efficient and professional in communicating actions taken to promote the breed.
Develop KCA-BI on behalf of its members and create development and connection opportunities for members.
Foster a strong sense of community among Kerry cattle breeders, encourage knowledge sharing, collaboration, and mutual support.
Develop a membership package to encourage engagement with producers and interest in the breed.
Provide information and resources to breeders, including technical advice and support.
Engage with relevant agricultural organizations on breed improvement and conservation
Collaboration + Networking for Market Expansion
Collaborate with marketing and communication professionals to implement targeted promotional campaigns that highlight the breed’s quality, versatility, and sustainability.
Establish partnerships with key stakeholders, agricultural organisations, industry associations, government bodies, to advocate for the breed and promote its benefits.
Identify and target specific market segments that value sustainable production methods, positioning Kerry cattle are the ideal choice for a variety of production systems.
Organise and Participate in industry activity, events, agricultural/trade show, sales to showcase breed’s attributes and establish strong market presence and attract new breeders.
Work with food processors, retailers, chefs and consumers to promote Kerry cattle breed’s superior quality, Specialist milk qualities and culinary versatility.
Sustainability + Environmental + Stewardship
Promote Kerry cattle as a sustainable and environmentally friendly choice for exceptional milk production, low management input and landscape enhancement.
Promote sustainable farming practices emphasising responsible land management, conservation, and animal welfare.
Highlight the breed’s inherent qualities, strong maternal traits, adaptability, efficient forage conversion, as contributions to sustainable production.
Collaborate with environmental organisations / regulatory bodies to ensure compliance with evolving sustainability standards and support initiatives that align with the breed’s values.
The Society by the very nature of its mission statement and objectives will strive to conduct all its activities and relationships with a close regard to sustainable and environment related features.
The staff will be responsible for ensuring all staff are aware of their environmental duties within the Society.
Strongly encourage use of public transport by staff ( Partners, employees, volunteers, users of Society services) where practicable.
Purchase recycled products wherever practicable.
Recycle paper and where practicable, all office waste products.
Encourage energy & water conservation within the Society office.
Encourage the purchase and use of Fairtrade Tea & Coffee for meetings.
Minimise Society environmental impact by using electronic mail wherever possible.
Minimise Society environmental impact by reducing paper, ink, energy use, by discouraging the printing of office documents wherever possible.
Minimise Society environmental impact by reducing need for travel, by discouraging meetings for meetings sake.
Use local suppliers of goods and services whenever practicable
By implementing this comprehensive vision, pursuing our mission, and executing the outlined strategy,
We believe we can position the Kerry cattle breed as the native dairy breed of choice into the future.
