12/06/2026
Yesterday, inside the Nomad Membership, we were joined by one of our members, Alessandra Baldeschi, who shared her expertise in PR and visibility.
It was such a great reminder that visibility is never one-size-fits-all.
Whether you’re just starting out, refining your positioning, launching something new, or looking to expand your reach, the questions remain similar:
What makes your perspective different?
What is the story only you can tell?
What is the angle that helps people understand why your work matters?
Alessandra walked us through how PR professionals think, what journalists and media outlets are looking for, common mistakes entrepreneurs make, and why clarity is often more important than complexity.
Not everyone needs the same visibility strategy.
For some, it may be podcasts.
For others, partnerships.
For others, media features, speaking opportunities, events, or simply showing up more consistently online.
The goal isn’t to be everywhere.
It’s to be visible in the places that make sense for you and your business.
I’m grateful to Alessandra for sharing her knowledge so generously and for reminding us that visibility is as much about clarity as it is about exposure.
One of my favorite parts of the Nomad Atelier Membership is being able to learn not only from guest experts, but also from the incredible women within our community who bring such diverse experiences and perspectives to the table.
Entrepreneurship