It's a Penalty

It's a Penalty We harness the power of sport to prevent abuse, exploitation and trafficking globally.

The It’s a Penalty Campaign harnesses the power of sport to prevent the abuse, exploitation and trafficking of children globally. Our ultimate goal is to eradicate child abuse, exploitation and trafficking by 2030, contributing to the elimination of modern-day slavery and the achievement of UN SDGs' Target 16.2 ‘to end abuse, exploitation, trafficking, torture and all forms of violence against chi

ldren’. Join the global movement to end these forms of violence against children, and learn more about our work at www.itsapenalty.org.

We are thrilled to see our message lighting up one of the world's most iconic locations: Times Square!Every day, hundred...
12/06/2026

We are thrilled to see our message lighting up one of the world's most iconic locations: Times Square!

Every day, hundreds of thousands of people pass through this crossroads of cultures, communities and stories. By bringing human trafficking awareness into this space, we're helping more people recognise the signs of exploitation, understand how to respond, and know where support is available.

This is just one part of our growing North America campaign, which is bringing together transportation networks, airports, hospitality, technology, government, law enforcement, survivor leaders and community organisations across the United States, Canada and Mexico to strengthen prevention, awareness and action.

Together, we're making it harder for traffickers to operate unnoticed and easier for those affected to find help.

11/06/2026

⚽ Today, the tournament officially kicks off with Mexico vs South Africa!

As millions come together to celebrate football, we’re launching our awareness film in Spanish featuring ambassadors Oribe Peralta, Santiago Gimenez and Cesar Azpilicueta to help shine a light on an issue that often goes unseen: human trafficking.

Human trafficking is not always easy to recognise — and major sporting events create a unique platform and an opportunity for us to come together, stay informed, look out for one another and know where to seek help or report concerns.

We may support different teams, but we can all stand on the same side when it comes to protecting people. If you have four minutes today, take one small action and head to the link in our bio to explore our interactive micro-learning tool. Through real-life scenarios and situations, you’ll learn more about recognising exploitation and how to help keep communities safe.

Just as players warm up before stepping onto the pitch, we can all be better prepared to recognise when something isn't right.

In Mexico, if you need support or want to report a concern, call or send a WhatsApp message to 800 55 33 000 — the National Hotline & Chat Against Human Trafficking by Consejo Ciudadano. Free and anonymous citizen reporting.

For global hotline numbers head to: itsapenalty.org/makeareport

Good luck to all the players today, and a special shoutout to our Ambassador Santiago Gimenez who is playing for Mexico in today’s match!

With thanks to our incredible partners and collaborators across North America and Mexico:

Wellspring Living | Boston World Cup 2026 Host City | Saving Innocence | The Women's Fund Miami-Dade | Miami International Airport - MIA | City of Atlanta Government | NJ Coalition Against Human Trafficking | NYC Mayor's Office to End Domestic and Gender-Based Violence (ENDGBV) | Ally Global Foundation | Safe House Project | Office of the State Attorney - Katherine Fernandez Rundle

Fin de la Esclavitud | Educando en Red | El Pozo de Vida A.C. | Agape.org.mx | ANTHUS A.C. | Fundación Libera México | A21 Latinoamérica | Campaña Corazón Azul México | Consejo Ciudadano CDMX

Kansas City marks the final launch of our North America 2026 campaign, and what a journey it has been!From coast to coas...
10/06/2026

Kansas City marks the final launch of our North America 2026 campaign, and what a journey it has been!

From coast to coast, partners across North America have united behind one shared mission: preventing human trafficking and exploitation ahead of 2026. We celebrated that momentum in Kansas City and another important step forward in building awareness, strengthening prevention efforts, and protecting vulnerable people.

Delivered in partnership with the Missouri Attorney General Catherine L. Hanaway and the Missouri Department of Transportation, the launch brought together key local and national partners, including Airbnb, IHG Hotels & Resorts, and Safe House Proiect to demonstrate the power of collaboration in tackling exploitation.

Over the past several months, our campaign has grown into a continent-wide movement spanning host cities across the United States, Canada, and Mexico. Together, partners have committed to raising awareness, equipping frontline communities, and ensuring human trafficking has no place before, during, or beyond 2026.

As millions of visitors, workers, volunteers, athletes, and fans prepare to travel across North America, this coalition is helping ensure prevention remains at the forefront.

A huge thank you to every organisation, leader, and advocate who has helped make this campaign possible. Together, we have built something truly extraordinary.

Kansas City may be our final launch city, but the work continues.

As the countdown to the world's biggest sporting event continues, Massachusetts is demonstrating the power of partnershi...
08/06/2026

As the countdown to the world's biggest sporting event continues, Massachusetts is demonstrating the power of partnership and proactive action!

Our Boston Press Campaign Launch marks another important milestone in our journey to mobilise Host Cities and communities across North America. Together, we are raising awareness, strengthening prevention efforts, protecting workers, supporting survivors, and ensuring communities are equipped to recognise and respond to the signs of human trafficking.

A sincere thank you to Lieutenant Governor Kim Driscoll; Public Safety and Security Secretary Gina Kwon; Lauren Moran, Chief of the Fair Labor Division at the Attorney General's Office; Ted Docks, Special Agent in Charge at the FBI Boston Division; Detective Lieutenant Mike Turgeon of the Massachusetts State Police; Deputy Superintendent John Fitzgerald of the Boston Police Department; Audrey Morrissey, Co-Executive Director of My Life My Choice; Michael McCabe, Chief of Safety and Security at MassDOT.

Your leadership and commitment reflect the extraordinary collaboration taking place across government, law enforcement, transportation, labor, and survivor advocacy to prevent human trafficking and exploitation ahead of the international soccer tournament.

Together, we are building a powerful legacy of awareness, prevention, and action.


2 m

LIVE TODAY📅 June 4, 2026⏰ 2:30 PM ET🔗 Link: https://www.youtube.com/Join It’s a Penalty live online via the link in our ...
04/06/2026

LIVE TODAY

📅 June 4, 2026
⏰ 2:30 PM ET
🔗 Link: https://www.youtube.com/

Join It’s a Penalty live online via the link in our bio as we officially launch our human trafficking prevention campaign in Boston.

Hear from It’s a Penalty CEO Philippa King, alongside leaders from government, law enforcement, transportation, survivor advocacy, and community organisations working together to prevent human trafficking across Massachusetts.

Featured speakers:
* Lieutenant Governor Kim Driscoll
* Public Safety and Security Secretary Gina Kwon
* Attorney General’s Office Fair Labor Division Chief Lauren Moran
* FBI Special Agent in Charge Ted Docks
* State Police Detective Lieutenant Mike Turgeon
* Boston Police Deputy Superintendent John Fitzgerald
* My Life, My Choice Co-Executive Director Audrey Morrisey
* MassDOT Chief of Safety and Security Michael McCabe

What a powerful morning at Newark Liberty International Airport as we officially launched in New Jersey & New York City!...
02/06/2026

What a powerful morning at Newark Liberty International Airport as we officially launched in New Jersey & New York City!

Hosted by the Port Authority of New York & New Jersey, our campaign press launch brought together people with lived experience, leaders from transportation, tourism, government, law enforcement, technology, hospitality, and community organisations to strengthen awareness, prevention, and action against human trafficking across the region.

We were honoured to hear from speakers representing the New Jersey OAG, The Port Authority of New York & New Jersey, the New Jersey Department of Labor and Workforce Development, the FIFA World Cup 2026 New York New Jersey Host Committee, Booking.com, Uber, and Hard Rock alongside Gina Cavallo, Survivor Consultant and Vice President of the New Jersey Coalition Against Human Trafficking, and other lived experience leaders whose expertise continues to shape effective prevention, safeguarding, and victim support efforts.

A heartfelt thank you to everyone who joined us, shared their expertise, and continues to champion this work. The commitment and collaboration in the room was truly inspiring, and we are incredibly grateful to the organisations and individuals helping make this campaign possible.

If you or someone you know needs support, help is one call away.

The US National Human Trafficking Hotline is free, confidential, and available 24/7.

Human trafficking hides in the spaces we move through every day, and the travel and tourism industry is one of the most ...
02/06/2026

Human trafficking hides in the spaces we move through every day, and the travel and tourism industry is one of the most common settings for exploitation.

That’s why we’re proud to be working with and partners across the industry to equip frontline staff with the training and tools to recognise the signs. 

Human trafficking has no place in our communities. That’s why this campaign is putting awareness and actionable tools directly into the hands of people across the city.

Swipe to learn what to watch out for.

Trafficking hides in plain sight, until someone decides to look.

EndExploitation

This week, we launched our Human Trafficking Prevention Campaign in Los Angeles. A heartfelt thank you to our local part...
29/05/2026

This week, we launched our Human Trafficking Prevention Campaign in Los Angeles.

A heartfelt thank you to our local partners and the LA Regional Human Trafficking Task Force for hosting our press launch and standing alongside us as we raise awareness ahead of the 2026 Soccer Tournament.

The event brought together our global corporate partners .com, , and , alongside local law enforcement and frontline organisations.

Together, we are working to ensure the hospitality, transportation, and travel sectors are equipped to identify and respond to exploitation.

If you or someone you know needs support, help is one call away.

For support in Los Angeles call 1-888-373-7888 or text 233733. The US National Human Trafficking Hotline is free and available 24/7.

Meet our ambassadors! We are proud and deeply grateful to announce , and as ambassadors for the It’s A Penalty North A...
27/05/2026

Meet our ambassadors! We are proud and deeply grateful to announce , and as ambassadors for the It’s A Penalty North America Human Trafficking Prevention Campaign, using their platforms and the power of sport to raise awareness where it’s needed most.

Human trafficking thrives in silence and lack of awareness. We’re working to change that —uniting corporations, NGOs and sports ambassadors to equip frontline staff and the public to recognize the signs, bust myths, and connect people to support.

We thank our ambassadors for standing up, speaking out, and helping to protect the most vulnerable. When leaders use their platforms for good, awareness can turn into action, and lives can be changed.  

Everyone has a role to play — spot the signs, stop the crime.

Swipe to hear why this Campaign is important to each of our global ambassadors.

Our launch in Monterrey marks the final stop of an incredible journey across Mexico for our Human Trafficking Prevention...
26/05/2026

Our launch in Monterrey marks the final stop of an incredible journey across Mexico for our Human Trafficking Prevention Campaign ahead of the upcoming international soccer tournament.

Mexico has welcomed this campaign with energy, compassion and unity, and we are deeply grateful for the partnerships and friendships formed along the way.

It has been an honour to work alongside such inspiring NGOs, survivor advocates and corporate partners whose expertise, trust and dedication made these campaign launches possible. Their voices and leadership have been at the heart of this work, helping ensure the campaign is not only visible, but meaningful and impactful within local communities.

As we wrap up this important chapter in Mexico, we do so with immense gratitude for every organisation and individual who stood beside us. The energy, unity and commitment we experienced here will stay with us as we now continue the journey into our upcoming campaigns across the United States.

We now move into the next phase of our North American campaign activity across the United States, we do so inspired by the momentum built together across Mexico.

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