Animal Think Tank

07/05/2025

Is our movement too focused on the 'nightmare' of animal cruelty rather than the 'dream' of animal freedom?

You can read our latest blog here: https://open.substack.com/pub/animalthinktank/p/is-our-movement-too-focused-on-the?r=57qort&utm_campaign=post&utm_medium=web

We'd love to hear your thoughts! Leave us a comment or send us a message, and let's keep the conversation going...

10/04/2025

How do we know if our messaging is meeting the psychological needs of our audiences? Read the full article here: https://open.substack.com/pub/animalthinktank/p/is-our-messaging-meeting-the-psychological?r=57qort&utm_campaign=post&utm_medium=web

27/03/2025

What can we learn from the narrative strategy of Big Animal Ag? Read the full article here: https://open.substack.com/pub/animalthinktank/p/what-can-we-learn-from-big-animal?r=57qort&utm_campaign=post&utm_medium=web

28/02/2025

Our latest newsletter has just dropped into people's inboxes! In case you missed it, you can check it out here:

https://open.substack.com/pub/animalthinktank/p/narrative-change-newsletter-jan-feb?r=57qort&utm_campaign=post&utm_medium=web

28/02/2025

Our latest newsletter has just dropped! You can check it out here: https://open.substack.com/pub/animalthinktank/p/narrative-change-newsletter-jan-feb?r=57qort&utm_campaign=post&utm_medium=web

20/01/2025

We're big fans of the Truth campaign and think there are some key communication strategies we could be using in our own movement to build public support for animal freedom. We'd love to hear your thoughts!

While every movement is unique, there are common threads that run through all social justice issues – and lessons to be learnt from diverse campaigns...

14/01/2025

*** Happening tomorrow!! ***

The movement for the abolition of human slavery in the UK and the US are often seen as the closest historical parallels to the modern movement for Animal Freedom. Both involve the fight against property status, exploitation and 'othering' individuals. This webinar will explore the key similarities and differences between these two movements, drawing critical takeaways that can inform and strengthen today’s movement for Animal Freedom.

This webinar will run from 4.30-5.30pm (GMT), with an unrecorded after-hours session straight after for those who'd like to continue the conversation. We hope to see you there!

Register here: https://us02web.zoom.us/meeting/register/tZwodemsrj0pGtWxxsLMl7S_jzh-UjgIufgO

08/01/2025

The movement for the abolition of human slavery in the UK and the US are often seen as the closest historical parallels to the modern movement for Animal Freedom. Both involve the fight against property status, exploitation and 'othering' individuals. This webinar will explore the key similarities and differences between these two movements, drawing critical takeaways that can inform and strengthen today’s movement for Animal Freedom.

This webinar will run from 4.30-5.30pm (GMT), with an unrecorded after-hours session straight after for those who'd like to continue the conversation. We hope to see you there!

Register here: https://us02web.zoom.us/meeting/register/tZwodemsrj0pGtWxxsLMl7S_jzh-UjgIufgO

26/11/2024

Is our movement's dominant slogan of 'Go vegan' slowing our progress towards a vegan world rather than accelerating it?

We'd love to know what you think!

Is our movement's dominant slogan slowing our progress towards a vegan world rather than accelerating it?

13/11/2024

Animal freedom: Is the way we're communicating our issue harming our cause rather than helping it?

We try to answer this question, and what we could be doing about it, in our latest blog post.

How we frame our messages can sometimes hinder our efforts to build support for animal freedom in ways we're not fully aware of...

29/10/2024

What can the animal freedom movement learn from Black Lives Matter? Read our latest blog:

While every movement is unique, there are many common threads that run through all social justice issues - and lessons to be learnt from diverse campaigns...

01/10/2024

Join us tomorrow for our latest webinar, followed by unrecorded Q&A session:

Wednesday 2 October
4.30-5.30pm BST (with extended 'after-hours') Q&A until 6pm

Register here: https://us02web.zoom.us/meeting/register/tZ0sd-CoqTMrHddMlSdPVUI9wOcSTq_QOi9H #/registration

In this webinar we'll share our latest findings on the challenges of building public support for animal freedom. Through careful research, we've mapped out some of the key psychological barriers that can prevent people from connecting with calls to action. Dr Rob Udale will break down the core elements that can block meaningful change, such as feelings of futility, questions of personal identity, perceived costs, and beliefs about necessity. By understanding these factors, we can begin to see why some people may turn away from supporting animal freedom, and what we can do to encourage them to live in line with their own values. This webinar will run for 1 hour (recorded) with a 30-minute open discussion after (unrecorded) for anyone who wants to join.

We hope to see you there!