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POPAI UK & Ireland, Hinckley (2026)

06/12/2024

Yesterday at the Winter Shopper Seminar, Martin Kingdon, Chair & Sustainability Director at POPAI delivered a sustainability update. For those who missed it, here’s what stood out:

- The Power of Measurement: Sustainability begins with understanding where we stand. Martin emphasised the importance of measuring impact to drive informed decisions.

- The Sustainability Standard: Setting benchmarks is key! Our Sustainability Standard is paving the way for businesses in the retail display industry to align their strategies with sustainable practices.

- Learning & Development Opportunities: Sustainability is an ongoing journey, and education is key. We offer robust learning resources to empower teams to lead the charge in sustainable practices.

- Independence Matters: POPAI's role as an independent body allows us to provide unbiased insights and guidance, ensuring that industry progress is rooted in collaboration and trust.

POPAI Members can download the presentation HERE > https://bit.ly/3CZeY5z

06/12/2024

At the Winter Shopper Seminar in London we also heard from Brendan Boyle, CCO at TapCreative, and Michelle Levett, Retail Director at Rontec, as they shared their approach to modernising the Shop’n Drive brand to meet the needs of the next generation of customers.

They explored the changing role of UK forecourts, noting a £5bn rise in non-fuel sales over the past year and their ranking as the 5th most essential service on the high street, ahead of pubs and just behind banks.

The presentation outlined Shop’n Drive’s ambition to redefine convenience and be “the best on the road”, using customer insights and a renewed brand focus. It also highlighted the process behind the brand’s development, from the design of new brand elements to their ex*****on across stores and communications. A thoughtful look at how strategic branding can adapt to evolving consumer needs.

POPAI Members can download the presentation here: https://bit.ly/4fbWYm4

06/12/2024

During the Winter Shopper Seminar in London we heard from Helen Davis, Senior Account Development Manager at Savi, who shared how mobile coupons are revolutionising the shopper journey and driving activation at the point of purchase.

Drawing on a poll of 2,000 UK shoppers, she highlighted that over half of shoppers say coupons influence their purchasing decisions, with more than 60% using their smartphones to redeem them in-store. Helen demonstrated how mobile coupons enable brands to engage with shoppers at every stage of their journey, from out-of-home advertising and QR codes in-store to online ads that encourage visits to physical locations.

Savi shared standout examples from brands like Diet Coke, Starbucks, and Coca-Cola, with some campaigns achieving coupon redemption rates as high as 67%. A particularly innovative campaign featured Coca-Cola’s virtual vending machine, designed to connect Gen Z audiences with Coca-Cola Zero Sugar.

The presentation concluded with eight practical tips for running effective mobile coupon campaigns, providing actionable insights for brands looking to elevate their marketing strategies.

POPAI Members can download the presentation here: https://bit.ly/4g1ZP20

06/12/2024

Yesterday at the Winter Shopper Seminar we heard from Richard Fisher, Design Manager at Holland & Barrett, who shared an inspiring look at the evolving role of Holland & Barrett’s physical retail spaces in today’s landscape.

He highlighted the brand’s recent efforts to enhance the in-store experience taking the successes from a full store overhaul in Chelmsford across the estate of 800 stores. The programme has featured a range of refits from ‘refreshed’ stores with updated fascias, navigation, and welcoming features through to full ‘refits’ that reimagined space allocation, introduced display tables, consultation rooms and added dedicated beauty zones.

The presentation also showcased Holland & Barrett’s innovative approach to reaching customers beyond their own stores, including Next concessions and single-aisle partnerships in Tesco. A compelling example of how thoughtful design and strategic partnerships can keep physical retail relevant and thriving.

POPAI Members can download the presentation here: https://bit.ly/3ZDMKWL

05/12/2024

This morning the POPAI Winter Shopper Seminar brought together retail and shopper marketing experts to discuss trends, sustainability, and strategies for 2024. Key presentations included:

- Holland & Barrett - Why Physical Retail Matters
- Shop 'N Drive with Tap Creative - Rejuvenating the Forecourt Brand Experience for the Next Generation
- Savi UK - Driving activation at POP: The Rise of Mobile Coupons

Phil Day reviewed 2024 achievements and looked forward to the Awards 2025, Student Retail Design Awards, and the Retail Marketing Conference on 27th February, that will celebrate the 30th anniversary of POPAI. Martin Kingdon then provided a sustainability update, looking back at the history of our sustainability services, our work internationally, and reflecting upon the recent Retailer and Brand Sustainability Roundtable.

Presentations are now available to POPAI members HERE > https://bit.ly/4g5abhB

03/12/2024

A fantastic morning at the POPAI Retailer & Brand Sustainability Roundtable!

Our popular networking and knowledge-sharing session made a return, bringing together POPAI's retailer and brand members for a morning of collaboration and inspiration. The discussion was wide-ranging with topics including: Where attendees were on their sustainability journey, materials selections, agency relations and Scope 3 targets.

It was a great opportunity to connect with industry peers and gain learnings relevant to attendees sustainability responsibilities. A big thank you to everyone who joined and contributed to the conversations.

Stay tuned for more events like this in our 2025 program!

02/12/2024

Are you booked on to the Winter Shopper Seminar in London on Thursday this week? Join us to gain exclusive insights into recent campaigns and in-store innovations, while networking, sharing ideas, and engaging in discussions with industry peers.

This seminar will feature presentations from Holland & Barrett, Shop 'N Drive, Savi, and TeamHaven.

Doors open for registration at 9:00am, with time for networking before a POPAI update at 9:45am. Our guest speakers will follow with inspiring presentations, along with the announcement of the Shop! Global Awards UK winners.

Secure your spot today. POPAI Members go FREE! Find out more HERE > https://bit.ly/3Ywrukj

29/11/2024

Don’t Miss Out on Early Bird Saving for the Retail Marketing Conference!

Join us on 27th February for the Retail Marketing Conference, where you'll gain cutting-edge insights into retail marketing campaigns and in-store innovations. Featuring in-depth case study presentations from retailers and brands, this event is led by industry experts and tailored for professionals eager to stay ahead in the in-store and shopper marketing sector.

With a diverse audience from across the industry, it's also a fantastic opportunity to network and build valuable connections within the supply chain.

Early bird discount ends 17th January, secure your spot now and save £50 per ticket! This is a must-attend event for POPAI members and all in-store marketing professionals.

Don't wait, book today! > https://bit.ly/4iddfcQ

28/11/2024

🌍 Sharing Expertise at the POPAI Sustainability Surgery in Brazil!

Thank you to Suelen Scotini for organising this impactful event and to Neogrid for hosting the session. The surgery, expertly led by Martin Kingdon, was supported by Phil Day in person and Steve Lister remotely.

The event highlighted key opportunities for businesses at any stage of their sustainability journey:

- Learning from global MPDV companies: Real-world examples of organisations embedding sustainable practices into their operations.
- Measuring environmental impact: Tools to evaluate the environmental impact of retail display solutions and deliver actionable client feedback.
- Enabling teams: Strategies to upskill teams and engage clients in sustainability practices.
- Avoiding common pitfalls: Insights into how to overcome challenges and achieve impactful, lasting change.

Whether you're just starting or refining your sustainability approach, events like these are unmissable opportunities to collaborate and learn.

It was also a great privilege to present our sustainability services to 700+ retailers, brands, and agencies at the prestigious POPAI Awards Brazil ‘Premio POPAI Brasil’.

Looking forward to seeing how these discussions shape the future of sustainable retail in Brazil and beyond!

27/11/2024

One week to go until the final event of the year in the POPAI calendar! Join us in London on December 5th for the Winter Shopper Seminar, where as well as Holland & Barrett, Shop 'N Drive, and TeamHaven, we will be hearing from Helen Davis at Savi, who will present, 'Driving Activation at POP: The rise of mobile coupons'.

Key points from the presentation will include:
- Savi's recent market research into attitudes towards savings and offers
- Shifting shopper opinion over digital offers from print
- The opportunity for brands with mobile coupons
- Instore POS and mobile coupon campaign case studies including Diet Coke and Coca-Cola
- Analysis of mobile coupons campaigns by distribution channel

This presentation is a must for retail and marketing professionals looking to stay ahead of the curve in shopper engagement strategies.

Book your place today, POPAI members go free! > https://bit.ly/3Ywrukj

26/11/2024

Loneliness is a growing global health concern, affecting people of all ages and posing serious risks to wellbeing. This report explores how some brands and retailers have addressed social isolation by leveraging their physical spaces, fostering community, and creating meaningful connections through innovative in-store experiences and staff engagement.

In a bid to beat loneliness, brands and retailers are pushing boundaries beyond just product by putting their physical footprint to good use. While this is particularly true for companies operating in the hospitality sector, there is an opportunity here for any brand that has the potential to create a more communal format or in-store experience. As well as layouts, consider what role staff can play in alleviating loneliness and fostering connection.

POPAI Members can download the report HERE > https://bit.ly/3Va71Rr

22/11/2024

As the POPAI Awards 2025 prepare to launch in the new year, now is the perfect time to start planning your entries and capturing your in-store activations. Take the opportunity to photograph your standout displays, gather impactful client testimonials, and document the creative strategies that set your work apart.

Early preparation not only ensures a strong, visually compelling entry but also highlights the impact of your work. Don’t wait - start curating your success story now and make 2025 your year to shine at the POPAI Awards!

The updated Entry Guide will be launched in the New Year, check back for updates!

POPAI UK & Ireland

06/12/2024

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