22/05/2026
When people are given positions of responsibility, it is their duty to be accountable for their decisions.
Bridget knew the overwhelming majority of the DfE’s followers were appalled by the recent PR stunt, and yet she has chosen to ignore that.
Is that what good leadership does?
What message is she sending to young people?
Good leaders apologise when they get stuff wrong, and say how they will do better next time.
This is because:
1. It is polite.
2. It sends a clear message that mistakes happen, but it is what we learn from them that really matters.
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Bridget Phillipson (BP) may or may not have suggested being interviewed by Gemma Collins (GC) and may or may not have set the tone of what these reels would look like.
However she is the figurehead for the Department For Education and the Minister for Education (and don't forget, she is also Minister for Women and Equality).
Therefore - publicly, this is on her and for her to respond to.
A GC "teaser" reel came out. The public said "WTAF".
At this point, something could have been changed, damage limitation could have happened.
But BP let it carry on.
More reels came out, and the anger increased - especially as GC was unwittingly being quite "ableist" in some of her comments, including telling kids “Whatever you’re learning, make sure you concentrate because you’re going to be taking it into your future career.”
GC doesn't understand that children with ADHD cannot turn on concentration - nor can many autistic brains focus in a stressful environment.
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We have seen the meme's the come backs, the stitches and an AI parody video.
My social media feeds are full of people saying "this is not cool".
So, did Bridget apologise? Admit she may have got it wrong?
Of course not.
Because she is apparently the one "leader" of the world who is immune to error.
No, she instead chose to blame (drum roll....) The Parents!
Of course she did, that is who she blames for everything.
According to her, the backlash is nothing to do with her ineptitude and the Governments continual refusal to admit that its own house is essentially on fire - oh no.
It is due to snobbery.
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I am a content creator with a meagre 10K in followers (thank you all very much for sticking with me). I am mates with other creators who range from a few hundred followers up to 50K and more.
I know that most, if not all of us, are exactly the demographic that BP is apparently championing.
We are working class. We are not driving fancy cars and taking luxurious holidays whilst showing off our bling. We ask for page subscribers and donations to help towards our train fares to meet MPs and speak at events.
And some of us have challenges that mean we may be entirely reliant on benefits.
So no Bridget. This is not about snobbery.
This is about a nation of parents being utterly insulted by the ease in which someone can take Bridget's time for a pointless PR stunt, when we, as parents, as survivors and as professionals are blocked from any meaningful conversation.
And the fact that she can create light-hearted marketing content, at a time when children are literally ending their lives due to school.
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Finally.
If this is truly about her reaching more people and encouraging children to read then she might want to start with:
- Reducing screens in school.
- Investing in school libraries (including mini outdoors ones for playtimes)
- Allow children to take their time to come to reading (instead of saying when they "should" do it)
- Spend plenty of time at school surrounded by reading material (including books, magazines, comics and graphic novels), being read to, listening to audio books and doing drama.
- UNDERSTANDING that not everyone is a "reader".
Some young people and adults will never bond with a sofa, blanket and good book - but they might enjoy other forms of storytelling, including listening to audiobooks or music.
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Assumption makes an ass out of you and me.
Enforcing learning is counterproductive.
Everyone is different.
And most importantly...
Schools need an education revolution and they need it now.