17/08/2026
Eight years ago, as part of the Merchant City Festival, we brought The Anti-Apathy Ambassadors to the streets of Glasgow.
The Ambassadors are aliens who have landed on Earth, with Jane Fonda workout videos as their only reference for human behaviour. Through dance, play and shared discovery, they invite people to notice their surroundings differently, let go of their inhibitions and connect through joy.
That day, the city was also hosting a samba festival, creating an amazing collision of cultures, characters and experiences. Starting from GoMA, we met this lovely couple having their wedding photographs taken—and they invited the Ambassadors to join them!
The act was playful and funny, but it was also rooted in Loop’s inclusive practice: challenging preconceived ideas about who gets to perform, creating genuine connections between people and sharing the message that everything is achievable.
We still have the costumes, and it would be wonderful to revisit the Anti-Apathy Ambassadors one day.