21/09/2026
Today is World Alzheimer’s Day.
Behind every Alzheimer’s diagnosis is a person, a family and a life that continues to matter just as much as it did before. Alzheimer’s can change memories, relationships, routines and plans for the future. For families, it can bring uncertainty, grief and difficult decisions. But a diagnosis should never take away someone’s right to be heard, to make choices, to feel valued or to live with dignity. Alzheimer’s is the most common cause of dementia, and at The Dementia Trust our work is focused on helping create a better future for everyone affected by dementia — through greater understanding, practical support, innovation and action.
Today, we are asking people to do more than simply raise awareness. Start a conversation. Check in on someone caring for a loved one. Learn more about Alzheimer’s. Talk to your family about your own wishes for the future. Support the organisations working every day to improve life for people affected by dementia. Because awareness matters. But what we do with that awareness matters even more.
This World Alzheimer’s Day, help us turn understanding into action.