Scottish Wholesale Association

01/10/2026

THE NEW HFSS RULES ARE NOW IN FORCE.

Today, 1 October 2026, Scotland’s new high in fat, sugar or salt (HFSS) promotion and placement regulations come into effect.

Businesses affected by the new rules need to understand what is in scope and ensure relevant promotions and product placements comply with the regulations.

SWA has brought together practical information and guidance to help members support their customers as the new rules take effect.

CHECK. REVIEW. COMPLY.

The regulations may now be in force, but support and guidance remain available.

Find out more: https://www.scottishwholesale.co.uk/hfss

29/09/2026

1 OCTOBER IS GETTING CLOSER. ARE YOUR CUSTOMERS PREPARED?

Knowing that the new HFSS regulations are coming is only the start.

Have relevant customers checked whether they're affected?
Have they reviewed the products, promotions and placement that could be in scope?
Do they know where to go for further information?

We have brought together practical information that members can use and share across their retail networks.

🟢 CHECK. REVIEW. PREPARE. 🟢

Help your customers get ready.

Find out more: https://www.scottishwholesale.co.uk/hfss

28/09/2026

FOR SOME STORES, WHERE PRODUCTS ARE PLACED WILL MATTER TOO.

The new HFSS regulations aren't only about promotions.

For qualifying stores, there will also be restrictions on the placement of targeted HFSS products in prominent locations.

If you operate a symbol group or support retail customers with merchandising and ranging, this is another important area to put on their radar.

🟢 CHECK which stores could be affected.
🟢 REVIEW relevant product placement.
🟢 PREPARE stores for any changes they may need to make.

🔵 Find out what customers need to know: https://www.scottishwholesale.co.uk/hfss

26/09/2026

TIME TO TALK PROMOTIONS WITH YOUR CUSTOMERS.

Multi-buy promotions can be an important part of retail activity - but from 1 October 2026, the new HFSS regulations will restrict certain promotions on targeted products.

Wholesalers and symbol groups can help customers prepare by making the change visible now and encouraging affected businesses to review their promotional activity ahead of implementation.

🟢 CHECK which customers could be affected.
🟢 REVIEW relevant promotional activity.
🟢 PREPARE customers by sharing the guidance.

🔵 Get the guidance: https://www.scottishwholesale.co.uk/hfss

24/09/2026

Join us for Venison: A Wild Opportunity, a free afternoon of practical sales training designed to help SWA members turn one of Scotland’s most distinctive and sustainable products into new opportunities.

More information on the SWA website: www.scottishwholesale.co.uk/events

24/09/2026

DO YOUR CUSTOMERS KNOW WHICH PRODUCTS COULD BE IN SCOPE?

The new HFSS regulations apply to targeted product categories, including products such as confectionery, crisps, pizza and some yoghurts.

If you supply customers who may be affected, now is a good time to encourage them to look at the products they sell and consider where the new rules could apply.

For symbol groups, it's also an opportunity to make sure stores across the network know what they should be reviewing.

🟢 CHECK the guidance.
🟢 REVIEW relevant ranges and activity.
🟢 PREPARE for 1 October.

🔵 Find out more: https://www.scottishwholesale.co.uk/hfss

21/09/2026

NEW HFSS RULES: WHAT SHOULD YOU BE TALKING TO CUSTOMERS ABOUT?

From 1 October, the new HFSS regulations will introduce restrictions around areas including:
• Multi-buy promotions on targeted products
• Placement of targeted products in prominent locations
• Free refills of certain sugary drinks

Exactly what the regulations mean will depend on the individual business.

You don't need to have all the answers - but you can help make sure customers are asking the right questions.

🟢 CHECK who may be affected.
🟢 REVIEW the key areas with your customers.
🟢 PREPARE by directing them to practical guidance.

🔵 Find out more and share: https://www.scottishwholesale.co.uk/hfss

17/09/2026

HFSS: DO YOUR CUSTOMERS KNOW WHAT'S CHANGING?

HFSS refers to foods and drinks high in fat, salt or sugar.

From 1 October 2026, new regulations will restrict certain promotions and, for qualifying stores, the placement of targeted HFSS products.

For wholesalers, a simple conversation now could help customers identify the areas they need to look at before the regulations come into force.

Encourage your customers to:

🟢 CHECK whether the regulations apply to them.
🟢 REVIEW relevant products, promotions and placement.
🟢 PREPARE for implementation on 1 October.

🔵 Share the guidance: https://www.scottishwholesale.co.uk/hfss

15/09/2026

WHICH OF YOUR CUSTOMERS COULD BE AFFECTED BY THE NEW HFSS RULES?

The new regulations could affect a range of businesses, including convenience and forecourt retailers, online food retailers and some hospitality businesses.

Not every customer will be affected in the same way, so the first step is knowing who may need to look more closely at the new requirements.

Wholesalers can help by making customers aware of the changes and pointing them towards the right information.

🟢 CHECK which customers or stores could be affected.
🟢 REVIEW what they need to know.
🟢 PREPARE by sharing the guidance now.

🔵 Start here: https://www.scottishwholesale.co.uk/hfss

Prepare for Scotland’s HFSS regulations from 1 October 2026. Find guidance on food and drink promotion, placement restrictions and the action businesses should take.

11/09/2026

1 OCTOBER 2026: ARE YOUR CUSTOMERS READY?

New rules restricting the promotion and placement of certain foods and drinks come into force in Scotland on 1 October 2026.

For wholesalers, now is the time to start the conversation with customers.

Do they know the regulations are coming? Do they know where to find the information they need? And have they started considering what the changes could mean for their business?

🟢 CHECK your customers are aware.
🟢 REVIEW the guidance available.
🟢 PREPARE them for 1 October.

Share the guidance: https://www.scottishwholesale.co.uk/hfss