22/10/2026
As the days get shorter and the weather gets colder, keeping children active can become more of a challenge.
That's why we're supporting Let's Move!, a campaign from the Department for Digital, Culture, Media and Sport that helps families find simple, fun and affordable ways to be active together.
Research shows that:
πΉ 57% of parents expect their children's activity levels to decline during autumn and winter
πΉ 81% of parents underestimate how much physical activity children need, with only 14% aware that children should be active for at least 60 minutes every day
πΉ 80% of parents say their own activity habits influence how active their child is
The good news? Being active doesn't have to mean joining a gym or spending lots of money. From kitchen discos and active games at home to exploring local parks and playgrounds, small moments of movement can make a big difference.
Let's help children and young people build healthy habits that last a lifetime. π
Find inspiration, tips and ideas to get moving as a family: https://lnkd.in/errWAD7Q