11/02/2026
Last Friday morning at Furness Connections we did something a little different.
Stuart Smith from RSS Accountants handed each table… an ingredients list for brownies.
Flour.
Sugar.
Eggs.
Chocolate.
Butter.
Next to each item was a cost.
Simple enough, right?
Our task was to work out:
• The true cost to manufacture a batch
• Then add a percentage markup
• Then calculate what we should be selling them for
Sounds easy.
It wasn’t.
Not one group in the room got all the answers right.
And that was the point.
Because pricing is one of the biggest hidden pressure points in business.
If you get it wrong:
• You undercharge and work flat out for very little reward
• Or you overprice without realising your numbers don’t stack up
• Or you confuse markup with profit
Markup is what you add on top of cost.
Profit is what you actually keep after everything else is paid.
They are not the same thing.
And if you don’t understand that difference, growth becomes guesswork.
You might feel busy.
You might see money coming in.
But you don’t really know what’s staying.
For a lot of business owners, numbers aren’t their thing.
And that’s fine.
We can’t all be brilliant at everything.
Some of us are great at building things.
Some of us are great at serving customers.
Some of us are great at marketing.
But when it comes to:
• Margins
• Forecasting
• Cashflow
• Cost control
That’s where a good accountant earns their fee.
Stuart didn’t just talk theory. He made us feel the frustration of getting it wrong.
That awkward moment when your total doesn’t match.
That sinking feeling when you realise you’ve missed something obvious.
Now imagine that in real life, but with your actual business.
That’s why having someone in your corner who understands the numbers matters.
RSS Accountants work with a lot of hospitality businesses locally. Cafes, restaurants, takeaways, venues. Businesses where margins can be tight and small mistakes quickly add up.
They help you understand:
• Where your money is really going
• What your true margins look like
• How to price properly
• How to plan for growth instead of hoping for it
Because brownies are fun.
Cashflow problems aren’t.
If you’re in the hospitality sector and want to take the stress out of your finances, visit their website at rss-accounts.com or give Stuart a call on 01229 316707 to see how his team can help.
And if you’re a local business owner who wants conversations like this every Friday morning, surrounded by people who challenge and support you, then come and see what Furness Connections is about.
Head over to furnessconnections.com and join us.