Rewriting Earth

19/08/2026

Why do some asks for help land, and others fall flat?

Our founder Paul Goodenough has a great way of putting it: imagine the morning after a house party. Tell someone "dustpan's in the third drawer, bin bag's on the ladder, sort the recycling too" and they're gone before you've finished the sentence. Say "grab a drink, put some music on, let's tidy up together" and suddenly everyone's helping.

That's the whole idea behind Rewriting Earth. People aren't short on wanting to help the planet — they're short on invitations that feel like something worth joining, not another chore.

Paul talks about this and a lot more — building businesses since he was a teenager, a graphic novel starring Leonardo DiCaprio and Ricky Gervais, and years of turning good causes into campaigns people actually want to be part of — in the new episode of How To Become A..., live now 🎙️

Give it a listen: https://www.youtube.com/watch?v=JNA9FvIu7QA

How can you use creativity to actually change the world?In this e...

18/07/2026

Nice lads saying nice things about each other and celebrating the power of community - what's not to like?!

Thank you Trowbridge Town Tigers FC for showing what grassroots means to you.

Let's take a moment to appreciate the friends we've made on and off the field 💚

Follow us to keep up with our campaign to protect grassroots parks and pitches from extreme weather.

27/05/2026

Great News that we at Rewriting Earth were a part of!

A Silver Telly Award for the short film created by “Saving Jane” brought to life by and Strange Beasts.

A silver Smiley Award for “A Tail of Two Dogs” short film, bringing awareness to the deplorable labatory testing on Beagles. Created by and .studio and supported by ourselves to get it seen by millions.

Frankenchickens video in collaboration with reached a new milestone in views reaching nearly 16 million!

Finally our collaboration with .frollein on our pigeon comic has reached over 4.5 million views. Raising awareness about how pigeons were once domesticated and were very much part of our community. Now they are treated like they are pests. This comic provided empathy and showed us to just be kind to our once beloved bird friend!

20/05/2026

Are you listening, MPs?

The UK is dangerously unprepared for disaster.

From overheating homes and flooded communities to risks to food, health, water and infrastructure, the cost of delay keeps rising the longer we fail to act.

Adapting the UK to worsening climate impacts will require around £11bn a year split roughly equally between public and private investment.

We can’t afford for MPs to ignore the Climate Change Committee’s “A Well Adapted UK” report.

📩 Write to your MP today and demand urgent action on climate adaptation before the human and economic costs spiral even further.

19/05/2026

So proud to be winners at the for our short film “SAVING JANE” with the amazing and dearly missed Jane Goodall, our friend , created by , director , producer Andrea Walji and Strange Beast

19/05/2026

So proud to be winners at the for our short film “SAVING JANE” with the amazing and dearly missed Jane Goodall, our friend , created by , director , producer Andrea Walji and Strange Beast

25/04/2026

We’re losing the climate narrative and it’s costing us momentum.

Too many people feel disconnected, overwhelmed, or switched off by traditional messaging. But change doesn’t happen without public support.

That’s where we come in.

We partner with creators to turn urgent environmental issues into powerful, relatable stories that reach mainstream audiences. Content that informs, engages, and actually inspires people to take action.

And right now, there’s an opportunity to make your impact go twice as far.

👉 Donations are being MATCHED

If we want systemic change, we need people on board. This is how we get there.

Donate today and double your impact:

We’ll partner with creators to turn urgent environmental issues into powerful stories that cut through to mainstream audiences. Using our proven approach, we’ll help creators focus their ideas and produce storytelling that inspire people to care and take action.…

17/04/2026

Here’s some great news we helped happen this month!

01/04/2026

Comment ‘chicken’ if you want an end to Frankenchickens 🐔🚫❤️‍
UK supermarkets are selling you overbred Frankenchickens with suffering coded into their DNA. It’s time to stop this cruelty. Comment ‘chicken’ to take action with now.