Cambridge BID

12/06/2026

12/06/2026

Meet the team!

Helen Hames – Director of Destination & Delivery

As Director of Destination & Delivery, Helen oversees project delivery for Cambridge BID with specific responsibility for the projects that are delivered under the Visit Cambridge brand.

Helen is passionate about Cambridge and the BID Industry, having spent nearly 20 years delivering projects in Cambridge that aim to make a difference to city centre businesses. Earlier this year Helen was responsible for bringing the ‘In Bloom’ installation to Station Square in CB1 as part of the Cambridge Arts Festival, extending the Festival footprint and reinforcing the BID’s placemaking approach.

More recently Helen’s focus on Visit Cambridge project delivery has led to her leading on the development of the Visit Cambridge Business Partnership Scheme which was launched last year and continues to grow in membership.

Helen leads on the delivery of our Travel Trade Activity – showcasing Cambridge Businesses to domestic and international audiences to drive overnight stays in Cambridge at times where capacity exists. Regularly attending Travel Trade Events representing Cambridge, Helen is building relationships locally and nationally with partners like Meet Cambridge, the Cambridgeshire & Peterborough Combined Authority, Visit England and UKInbound. With responsibility for Visit Cambridge Press & PR activity and FAM trips Helen spends time using her knowledge of Cambridge to curate itineraries that showcase our destination across our four main marketing pillars with a focus on profiling Cambridge as an overnight destination.

Actively encouraging others to explore, cherish and stay in Cambridge will always be fundamental to the work of Cambridge BID and Helen enjoys finding new stories to tell that highlight why Cambridge should always be the destination of choice.

09/06/2026

We’re encouraging visitors to support the businesses taking part in this year’s Mystery Shop Project and share their experience through a quick customer satisfaction survey.

Simply visit one of the participating businesses, scan the QR code and tell us about your experience. Not only will your feedback help businesses understand what they’re doing well, but you’ll also be entered into a prize draw to win a £250 Love Cambridge Gift Card!

The survey takes just a few minutes to complete and every response helps celebrate and improve customer service across Cambridge city centre.

Find out more and take part: https://nuel.ink/5CIlP1

05/06/2026

Cambridge Food & Drink Week 2026 brought together some of the very best of the city’s hospitality scene, with exclusive offers, exciting events, themed trails and fantastic support from businesses across Cambridge.

A huge thank you to everyone who took part, visited venues, attended events and helped celebrate the incredible food and drink offer our city has to offer. From discovering new favourites to supporting local businesses, it was fantastic to see the city buzzing throughout the week.

Take a look at our full wrap-up report to see the impact of this year’s event and some of the highlights from across the city.

Click this link https://nuel.ink/UADEai read the full article

29/05/2026

Cambridge is getting dressed to impress! ✨ with colourful streets in the City centre, see how we’re bringing Cambridge to life through city dressing.

Curious? Click this link to read the full article: https://nuel.ink/JLLhr2

28/05/2026

Big news from Cambridge BID! 🎉 We’ve been shortlisted for two of the ATCM Awards! 🏆

Click the link to read the full article: https://nuel.ink/h69jzz

27/05/2026

Have you spotted the streets of Cambridge looking a little more colourful? 🌈

As part of the work we do under the Welcome and Experience theme, we decorate selected streets in Cambridge with different kinds of bunting and installations ✨

If you have not seen Green Street yet, make sure you head down and check out the colourful installation, and do not forget to tag us when posting 📸

25/05/2026

Big news, Cambridge 👀

Cambridge BID Launches New Business Cost Savings Programme! Ready to save smart and spend wiser? Come Join us for the launch event on the 9th June.

Click the link to to find out more: https://www.cambridgebid.co.uk/cambridge-bid-events/2026/6/9/cambridge-bid-launches-new-business-cost-savings-programme

𝘕𝘰𝘵𝘦: 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘰𝘯𝘭𝘺 𝘧𝘰𝘳 𝘊𝘢𝘮𝘣𝘳𝘪𝘥𝘨𝘦 𝘉𝘐𝘋 𝘓𝘦𝘷𝘺 𝘱𝘢𝘺𝘪𝘯𝘨 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴.

25/05/2026

Our Q4 newsletter is out now!

Check out our newsletter and find out more about the projects we were delivering between January and March.

Read the newsletter here - https://www.cambridgebid.co.uk/resources-1

22/05/2026

Meet the Team!

Natalie Dix - Head of Marketing & Night-Time Economy

As Head of Marketing & Night-Time Economy, Natalie oversees marketing campaigns for Cambridge BID as well as city-wide events and initiatives that support, the hospitality sector.

With a passion for creating experiences that bring people together, Natalie recently led the delivery of Cambridge Food & Drink Week 2026, bringing the week to life through vibrant activations, business collaborations and curated events across the city.

One of the highlights of the week was the Hospitality Panel Event, which brought together leading voices from the hospitality industry to discuss the future of the sector, share insights and celebrate Cambridge’s thriving food and drink scene.

From placemaking events and business engagement to social campaigns and city-wide festivals, Natalie enjoys turning ideas into experiences that showcase the very best of Cambridge.