07/10/2026
AI agents are having their main-character moment right now 😂
So suddenly EVERYTHING is an “AI agent.”
It isn't.
The easiest way I explain the difference is this:
Who decides what happens next?
With an automation, you decide the rule.
With a workflow, you decide the possible paths.
With an AI agent, you give the AI a goal, tools and boundaries, and it can evaluate the situation and choose the next action within those boundaries.
And this matters if you're building with AI.
Because sometimes you absolutely do NOT need an agent.
A £20 automation could solve the problem perfectly.
Other times, a rigid workflow breaks the second something unexpected happens.
That's where more agentic behaviour can become useful.
So before you say:
“I need an AI agent…”
Ask:
What decisions does the system actually need to make by itself?
That question could save you a lot of unnecessary complexity.
Now give me ONE repetitive task in your business.
I'll tell you whether I'd use an automation, workflow or AI agent for it. 👇🏾