We Do Ethical

We Do Ethical Our award winning brand helps people and organisations to increase sustainable development and tackle our climate crisis.

Set up your tree pledge today to reduce pollution and help our planet breathe. Our award winning work helps people and organisations to increase sustainable development and tackle pollution for a greener planet. Setting up your tree pledge will help our planet breathe today for generations to come. We take pride in our not-for-profit outreach projects and hosting our annual ethical awards, recognising brilliant changemakers' actions for a better tomorrow.

04/02/2026

Happy !

🌱 Wetlands cover only 6% of the worlds' land surface, yet 40% of all plants and animals depend on them.

They are biodiversity hotspots, and they act as powerful carbon sinks helping to fight climate change.

⚠️ But they're also the ecosystems with the highest rates of decline, loss, and degradation.

That’s why the EU Habitat Directive protects 28 wetland habitat types, such as peatlands and wet forests, listing them as priority habitats for restoration actions.

The EU Nature Restoration Regulation focuses on restoring wetlands by:

🦆 increasing biodiversity
💧 securing the things nature does for free, like cleaning our water and air and protecting us from floods
🌡️ limiting global warming to 1.5°C
🌽 preventing natural disasters and reducing risks to food security

🆕 With the LIFE programme's biggest project so far – LIFE HumedalES – the EU will restore more than 26,000 hectares of wetlands across Spain.

30/01/2026

“Ecosystem collapse threatens the foundations of security. The proportionate response is ecocide law.”

In a new article for Earth.Org Stop Ecocide International’s Jojo Mehta discusses the new national security assessment produced by the UK's intelligence community, which identifies ecosystem collapse as a direct threat to security and prosperity.

This is not environmental advocacy - it’s a threat assessment conducted by trained security analysts.

In the face of these dire threats, voluntary commitments and piecemeal regulations are clearly inadequate. This is where comes in.

Criminalising mass harm to nature provides the necessary legal accountability by establishing clear consequences for severe environmental destruction.

Read the article here: https://earth.org/uk-intelligence-services-just-made-the-case-for-criminalizing-ecocide/

International momentum is building, with Vanuatu, Fiji, Samoa, and the Democratic Republic of the Congo proposing recognition of at the International Criminal Court, major regional progress in Europe and domestic ecocide bills advancing globally.

Learn more: https://www.stopecocide.earth/breaking-news

30/01/2026

At just 12 years old, Rebecca Young from Glasgow, Scotland is reimagining how we care for people experiencing homelessness.

She invented a solar-powered heated blanket; a fully portable, electricity-free source of warmth designed to protect people through cold nights. Charged by solar panels during the day, the blanket delivers up to eight hours of heat, adapts to temperature changes, and is waterproof, flame-retardant, and designed like a sleeping bag. It even includes storage for personal belongings.

Engineers helped bring Rebecca’s prototype to life, and it’s now being developed for production. In fact, the blankets are already reaching homeless shelters. When empathy meets innovation, impact can start at any age.

🎄 The Big Warm Up is here! ❤️We’re giving a huge shout-out to AFC Bournemouth and their Fan Engagement Network for hosti...
10/12/2025

🎄 The Big Warm Up is here! ❤️
We’re giving a huge shout-out to AFC Bournemouth and their Fan Engagement Network for hosting this brilliant Festive Foodbank Drive in support of Bournemouth Foodbank.

This is the season for warmth, kindness and community — and together, we can help make sure no one goes without a hot drink or a comforting treat this winter. ☕🍪✨

If you’re able to give, even a little, it will go a long way.
They’re collecting:
• Tea bags
• Coffee
• Hot chocolate
• UHT milk
• Biscuits

📅 20th December 2025
📍 Vitality Stadium
🕐 Donations can be dropped around the stadium’s perimeter 1–3pm

Let’s wrap our community in some festive warmth.💛

If you can donate, please do and share this post to help spread the word! 🌟 With special thanks to .dharma 👏

The sparkle fades, but the air remembers. ✨
After Bonfire Night, air pollution levels can rise up to 10× higher than nor...
06/11/2025

The sparkle fades, but the air remembers. ✨

After Bonfire Night, air pollution levels can rise up to 10× higher than normal, and fine particles from fireworks and smoke can linger for up to 48 hours — especially on still mornings.

The good news? Small actions make a big difference. 🌍

Here are a few ways to help clear the air:
🌿 Take a mindful walk near trees, the sea, or green spaces — nature is the planet’s best air filter.
🔥 If you’re hosting a fire next year, choose seasoned wood and avoid burning waste.
🎆 Opt for community displays instead of multiple smaller ones.
💨 Try lighting fewer fireworks — or eco-friendly alternatives made with nitrogen-based compounds instead of heavy metals.

🌱 Support clean-air initiatives and plant trees locally whenever you can.
Every spark leaves a trace — let’s make ours a positive one.

💚

Congratulations to all the Miss England semi-finalists 2025! 👑✨A huge well done to everyone who took part and helped rai...
06/10/2025

Congratulations to all the Miss England semi-finalists 2025! 👑✨

A huge well done to everyone who took part and helped raise an incredible £10,464.21 for the charity 💙

Special congratulations to Mary Jennings, winner of the Ethical Award for the second year in a row 🌿💚 — and to Jasmine Vinod, this year’s Miss Dorset 🌸

We’re so proud of everyone’s hard work, compassion, and dedication to making a difference through their platforms. The journey to the finals continues — and we can’t wait to see what’s next! 💫

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