16/06/2026
Earlier today, a determined team of ten adventurers and one BOPARAN BEAR from across the poultry, agriculture and construction industries set off on an extraordinary fundraising challenge in support of the Boparan Charitable Trust. Dubbed the Atlas Adventure Challenge, the team will attempt to summit the twin peaks of Mount Toubkal, the highest mountains in North Africa—standing at an astonishing 13,671 feet, higher than the combined height of the UK’s Three Peaks.
The challenge is already making history. To date, the team has raised over £82,000, thanks to generous support from across their industries and beyond. Over the coming week, they are aiming to surpass an ambitious £100,000 target, which would represent a record-breaking challenge-based fundraising total for the charity.
Funds raised will directly support a specialist community grant at Victoria School in the West Midlands, helping children with additional needs. The project will deliver two life‑changing improvements: the transformation of the school’s hydrotherapy pool into a modern, sensory‑focused therapy space, and the redevelopment of a condemned outdoor area into a fully accessible environment for learning, play, and sensory integration.
From 16–22 June 2026, representatives from 2Agriculture Ltd, Amber Rei Holdings Limited, ANMAC Construction & Surfacing Ltd, Truman Contractors Limited, Powell & Co Construction Ltd and Clarke Group Construction will take on North Africa’s highest peak, united by a shared purpose to make a tangible difference to young lives.
Industry support has already propelled the campaign beyond expectations, with the £82,000 milestone passed and the £100,000 goal firmly in sight.
Andrew Western, Trek Leader and Head of Commercial at Amber Holdings, said:
“Visiting Victoria School and seeing the impact of the Boparan Charitable Trust was a massive eye‑opener for all of us. It’s turned this challenge into a deeply personal mission, knowing the difference it will make to so many young lives.”
You can follow the team’s progress throughout the challenge and donate via their fundraising page:
https://theboparancharitabletrust.enthuse.com/pf/atlas-challenge
