29/11/2025
This is a powerful Samaritans campaign that tells the story of a Black older man who feels overwhelmed and reaches out for support.
This kind of representation truly matters.
Men from minority communities often face additional barriers when it comes to opening up about their mental health. Seeing someone who looks like them, with similar lived experiences, reflected in a national campaign can help break down stigma, encourage conversation, and remind people that support is for everyone.
No one should ever feel alone. Reaching out is a strength — and campaigns like this help more people feel seen, understood, and supported.