27/09/2026
✨ Friday wrapped up FFA with a packed day of insightful conversations! ✨
☕ The morning began with coffee and conversation at the Scandic Helsinki Hub, where Johanna Wartio presented findings from a new study examining the Finnish audiovisual industry through the lens of strategic leadership and project-based business models.
🗣A t Gilda, the day kicked off with a timely discussion featuring Hugo Rosak, Liisa Sauri, and Julie-Jeanne Regnault on the future of European funding, the upcoming AgoraEU programme, and the importance of staying engaged in the conversations shaping our industry's future.
📽 Next, festival programmers Isabel Arrate Fernandez (IDFA) and Jason Gutierrez (Tribeca) took us behind the curtain, sharing insights into their programming processes and revealing that festival programming teams do, in fact, watch submitted films in their entirety.
💡 The conversation continued with Graham Begg, Margreth Olin, and Virpi Suutari discussing today’s distribution landscape, audience behaviour, and the creative and strategic legwork required to connect documentary films with viewers in a rapidly evolving market.
🎬 The afternoon’s panel on genre films and the XYZ Masterclass tackled the big questions facing filmmakers today: financing, positioning, festival strategies, and understanding who buys, programmes, and ultimately watches their films.
🌟 Friday also marked the conclusion of FFA’s side programmes. SpeedActing, a showcase event organised by Actors in Helsinki and Filmmakers Europe, and a documentary workshop with Margreth Olin on Vision, Impact and International Distribution filled Gilda with energy and buzz.
🌞 The closing sessions of FFA's own training initiative Nordic Flair took place in the inspiring Amos Anderson Home Museum.
🥂 To close the 15th edition of FFA, we raised a glass of bubbly at the Closing Reception at the Scandic Helsinki Hub.
💙 The FFA team warmly thanks each and every one of our wonderful guests, partners, and speakers for three inspiring, rewarding, and sparkling days!
📸:
2, 5, 7-10 Alejandro Ramirez / .rpz
1, 3-4, 6 Jacky Law /