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CEPIC Centre of the Picture Industry

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CEPIC is the voice of the visual content industry.

Through our global members we foster collaboration, advocate for the rights of agencies, rightsholders & content creators, and ensure that industry standards are adapted to new technologies and sustained.

09/10/2026

Can you tell the difference between a real photograph and an AI-generated or AI-modified image?

As AI-generated imagery becomes increasingly sophisticated, how reliable are today's detection tools, and what are their limitations?

Join us for our upcoming CEPIC webinar:

📅 Tuesday, 20 October 2026
🕔 17:00 CEST | Online

Florian Barbaro, UncovAI, and Mete Zihnioglu, Sipa Press, will explore the possibilities and limitations of AI detection, using real-world examples of original, edited and AI-modified images.

🎟️ Registration is now open! FREE for CEPIC members • €69 for non-members.

👉 Register now: https://www.eventbrite.com/e/how-can-we-detect-ai-generated-and-ai-modified-images-tickets-2002933988477

📷 We still need your images! We're inviting participants to contribute photographs for use during the webinar. A limited number of complimentary tickets are available to non-members who provide suitable images.

For more information or to contribute, contact [email protected].

02/10/2026

A warm welcome to CEPIC’s newest member: TT Nyhetsbyrån (TT News Agency)!

With a history dating back to the 1920s, TT News Agency is one of Sweden’s leading independent news agencies, providing news, images, video and infographics to media outlets, companies and public authorities across the country.

Built around the values of credibility, creativity and curiosity, TT has spent almost a century delivering fast, impartial and reliable news, while continually evolving its services to meet the changing needs of the media industry.

We’re delighted to welcome TT to the CEPIC community. Their extensive experience in news and professional visual content brings another valuable voice to our international network, particularly at a time when trusted imagery, authenticity and the protection and value of professional content have never been more important.

We look forward to working together, sharing knowledge and, of course, welcoming the TT team to future CEPIC events.

Welcome to CEPIC, TT News Agency! 👋

02/10/2026

How can we detect AI-generated and AI-modified images, and where does detection fall short?

As AI-generated and AI-modified imagery becomes increasingly sophisticated, determining what is real, what has been altered and how it has been altered is a growing challenge for the visual media and news industries.

For our next CEPIC webinar, we’ll be joined by Florian Barbaro, CEO of Uncovai, who will share his expertise in AI detection, alongside Mete Zihnioglu, Directeur Général of Sipa Press, who will offer the perspective and experience of an independent press agency working with press photography.

We’ll explore what today’s AI image detection tools can identify, where their limitations lie, and what happens when images are generated, retouched, cropped, edited or modified using AI.

CEPIC members - we need your help!

We’re looking for real-world images to use as practical examples during the webinar. These could include:

• Original, unmodified images
• Photoshop or otherwise retouched images
• Fully or partially AI-generated or AI-modified images
• Cropped or resized images
• Images that have undergone several different modifications

If you would like to contribute, please get in touch. Your examples will help us put AI detection to the test and demonstrate both its possibilities and its limitations.

Save the Date:
📅 Tuesday 20 October
🕔 17:00 CET

Registration details will follow soon.

29/09/2026

French news agencies are challenging Google over the rollout of its new AI search services in France.

The French Federation of News Agencies ( ) has filed a complaint with the French Competition Authority, alleging that Google has failed to honour commitments made in 2022 following the launch of AI Overviews and AI Mode within its search engine.

According to the FFAP, these new services allow users to access an AI-generated response instead of the traditional list of clickable links leading to web pages, and were rolled out in France without any negotiation with the federation or its member news agencies.

The FFAP argues that information produced by journalists is one of the raw materials behind these new services, and that their development cannot take place without good-faith negotiations and a balanced framework that ensures news agencies receive fair and equitable compensation for their content.

The FFAP brings together 83 news agencies through its three member unions: (photo), (text) and (audio and video), collectively representing around 75% of the total revenue generated by news agencies in France. SAPHIR is also a member of CEPIC.

We stand with SAPHIR and the wider news agency community in calling for meaningful dialogue around the use and value of professionally produced content in the development of AI-powered services.

Read the full statement and more on the CEPIC website: https://www.cepic.org/post/french-news-agencies-challenge-google-over-ai-search-services-in-france

29/09/2026

On World News Day (Monday 28th September), the European Publishers Council calls on the European Commission to connect its commitment to reliable, independent information with the economics of journalism.

"Publishers finance the journalism on which search engines, social networks and now generative AI services depend, yet that journalism can be accessed and used at enormous scale without permission, transparency or fair remuneration.

Europe cannot say that journalism matters to democracy while allowing its economic foundations to be steadily weakened. Defending journalism means defending the economic conditions that sustain it.

Publishers must be able to control and realise the value of their work, build sustainable relationships with audiences and advertisers, use data responsibly and compete fairly. Journalism has a cost. Europe must ensure it continues to be worth paying for."

Read the full open letter from Christian Van Thillo, Chairman of the European Publishers Council, via the CEPIC website: https://www.cepic.org/resources/news

31/08/2026

Perpignan, here we go! 🇫🇷

Today marks the opening of Visa Pour l'Image-Perpignan 2026, and the very first Convention du Photojournalisme, where CEPIC Vice President Philippe François will be representing CEPIC.

Philippe takes to the stage this afternoon for “AI and the transformation of the press image ecosystem”, delivering the keynote before joining the panel to discuss AI, authenticity, certification, traceability and the future of professional press imagery.

And this is only the beginning of a busy week in Perpignan for CEPIC. Gilles Devicq, Sylvie Fodor and Petar Glebov will also be joining Philippe in town over the coming days.

If you're at Visa this week, keep an eye out for the CEPIC team, and do come and say hello. 👋

© image credit, Petar Glebov, PIXSELL Photo & Video Agency

28/08/2026

All roads lead to Perpignan next week 🇫🇷

As the international photojournalism community gathers for Visa Pour l'Image-Perpignan 2026, CEPIC will be there too, with a strong presence throughout the opening week.

We’re especially pleased that CEPIC Vice President Philippe François, Chief Imagery at Belga News Agency, will represent CEPIC at the first-ever Convention du Photojournalisme on Monday 31 August.

Philippe will deliver the keynote for the session “AI and the transformation of the press image ecosystem”, before joining the panel to discuss some of the questions facing our industry right now: AI, authenticity, certification, traceability and the future of professional press imagery.

From 2–5 September, CEPIC President Gilles Devicq and Executive Director Sylvie Fodor will also be in Perpignan, alongside CEPIC Board Member Petar Glebov, Managing Director of PIXSELL.

One of the things that makes Visa so special is that the conversations continue well beyond the official programme, across exhibitions, events, dinners, cafés and those chance encounters with colleagues from across the industry.

And yes, for those who know Visa well, you may recognise the setting of one of our photos: Sylvie at the Café de la Poste, a familiar meeting point over the years ☕️

If you’re going to be in Perpignan, we’d love to hear from you. Reach out directly to Gilles, Sylvie, Philippe or Petar to arrange a time to meet, or simply come and say hello if you spot us during the week.

See you in Perpignan! 🇫🇷

24/07/2026

The transparency obligations of the EU AI Act take effect on 2 August 2026.

Article 50 will affect some of CEPIC's members, with technologies such as IPTC metadata, C2PA and digital watermarking playing a central role in supporting compliance.

Swipe through for an overview of the key obligations, the distinction between Providers and Deployers of AI systems, the definition of a deepfake under the AI Act, and the technologies that can help organisations meet the new transparency requirements.

🌐 Read the full guidance on the CEPIC website: https://www.cepic.org/resources/news

08/07/2026

Introducing CHERISH (Cloud for HERitage – Image Sector Hub) which has been selected as one of just 20 successful projects funded through the ECHOES Cascading Grants Call.

Led jointly by CEPIC and PhotoConsortium, CHERISH is a 15-month European initiative dedicated to supporting the digital transformation of the photographic and image heritage sector.

Across Europe, countless archives, photo libraries and press agencies are preserving our visual history. Yet many organisations continue to face challenges in adopting emerging technologies such as AI, Extended Reality (XR) and cloud-based tools. CHERISH will help bridge that gap through research, multilingual guidance, webinars, workshops and a sector-wide survey designed to better understand the needs of image heritage professionals.

By strengthening digital skills, encouraging collaboration and connecting institutions with the opportunities offered by the Cultural Heritage Cloud (ECCCH) being developed by ECHOES, CHERISH aims to help ensure that Europe's photographic heritage remains accessible, resilient and ready for the future.

As project coordinator Sylvie Fodor explains: "Cultural institutions should cherish their unique photographic assets, while gaining access to advanced, affordable cloud resources and tools that enhance their preservation and curation role."

📌 CHERISH will conduct a major survey amongst heritage collection professionals and based on its results deliver multilingual users’ guidelines and conduct a series of webinars and training workshops. The ultimate goal is to increase awareness of ECHOES tools and services, strengthen digital competencies, improve professional practices, and foster collaboration across Europe's image heritage sector.

🔗 Read more about the project: https://www.cepic.org/resources/cherish

This project has received support through a cascading grant from project

08/07/2026

Please join us in welcoming TrustMyContent to the CEPIC community!

While they're our newest member, TrustMyContent is already a familiar face to many through our collaboration on , a joint initiative bringing together experts from journalism, technology and academia to help verify the origin, authorship and AI-use disclosure of digital content.

As the demand for trusted, transparent and verifiable content continues to grow, we're proud to be working alongside organisations like TrustMyContent to help build a stronger and more resilient media ecosystem.

We're delighted to officially welcome them as a CEPIC member and look forward to continuing our work together.

Please join us in welcoming the team, and if you're not already connected, we encourage you to learn more about their work and follow them on LinkedIn.

🌐 Website: https://trustmycontent.com/
💼 LinkedIn: https://www.linkedin.com/company/trustmycontent

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Página web

http://www.cepic.org/, http://linktr.ee/cepic.org

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