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CEPIC Centre of the Picture Industry

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CEPIC Centre of the Picture Industry

CEPIC is the voice of the visual content industry.

Through our global members we foster collaboration, advocate for the rights of agencies, rightsholders & content creators, and ensure that industry standards are adapted to new technologies and sustained.

24/07/2026

The transparency obligations of the EU AI Act take effect on 2 August 2026.

Article 50 will affect some of CEPIC's members, with technologies such as IPTC metadata, C2PA and digital watermarking playing a central role in supporting compliance.

Swipe through for an overview of the key obligations, the distinction between Providers and Deployers of AI systems, the definition of a deepfake under the AI Act, and the technologies that can help organisations meet the new transparency requirements.

🌐 Read the full guidance on the CEPIC website: https://www.cepic.org/resources/news

08/07/2026

Introducing CHERISH (Cloud for HERitage – Image Sector Hub) which has been selected as one of just 20 successful projects funded through the ECHOES Cascading Grants Call.

Led jointly by CEPIC and PhotoConsortium, CHERISH is a 15-month European initiative dedicated to supporting the digital transformation of the photographic and image heritage sector.

Across Europe, countless archives, photo libraries and press agencies are preserving our visual history. Yet many organisations continue to face challenges in adopting emerging technologies such as AI, Extended Reality (XR) and cloud-based tools. CHERISH will help bridge that gap through research, multilingual guidance, webinars, workshops and a sector-wide survey designed to better understand the needs of image heritage professionals.

By strengthening digital skills, encouraging collaboration and connecting institutions with the opportunities offered by the Cultural Heritage Cloud (ECCCH) being developed by ECHOES, CHERISH aims to help ensure that Europe's photographic heritage remains accessible, resilient and ready for the future.

As project coordinator Sylvie Fodor explains: "Cultural institutions should cherish their unique photographic assets, while gaining access to advanced, affordable cloud resources and tools that enhance their preservation and curation role."

📌 CHERISH will conduct a major survey amongst heritage collection professionals and based on its results deliver multilingual users’ guidelines and conduct a series of webinars and training workshops. The ultimate goal is to increase awareness of ECHOES tools and services, strengthen digital competencies, improve professional practices, and foster collaboration across Europe's image heritage sector.

🔗 Read more about the project: https://www.cepic.org/resources/cherish

This project has received support through a cascading grant from project

08/07/2026

Please join us in welcoming TrustMyContent to the CEPIC community!

While they're our newest member, TrustMyContent is already a familiar face to many through our collaboration on , a joint initiative bringing together experts from journalism, technology and academia to help verify the origin, authorship and AI-use disclosure of digital content.

As the demand for trusted, transparent and verifiable content continues to grow, we're proud to be working alongside organisations like TrustMyContent to help build a stronger and more resilient media ecosystem.

We're delighted to officially welcome them as a CEPIC member and look forward to continuing our work together.

Please join us in welcoming the team, and if you're not already connected, we encourage you to learn more about their work and follow them on LinkedIn.

🌐 Website: https://trustmycontent.com/
💼 LinkedIn: https://www.linkedin.com/company/trustmycontent

07/07/2026

There's still time to register! Join us on 9 July at 16:30 CET for the first webinar in CEPIC's Summer Webinar Series, exploring what the EU AI Act and C2PA mean for the visual content industry.

Presented by Cindy Han, CEO & Co-founder of Trufo, together with James Denaro, Legal Counsel, this practical one-hour webinar will cover:

✔️ Decoding EU AI Act Article 50(2)
✔️ C2PA as the Compliance Engine
✔️ From Legal Risk to Asset Value
✔️ Implementation in Practice

Whether you're a picture agency, brand, DAM provider, marketing agency or any organisation using AI in your content workflows, this session will help you understand the new transparency requirements and prepare for what's ahead.

• FREE for CEPIC Members
• Reduced rate (€29) for CEPIC 2026 Valencia attendees
• €69 for non-members

Secure your place today via Eventbrite:https://www.eventbrite.com/e/1992560556262

03/07/2026

We're proud to announce that Provenancefortrust is officially open and available to try - a platform built to help the media industry authenticate the origin, authorship, and AI-use disclosure of every piece of content published.

AI-generated content is flooding our information ecosystems. Disinformation now operates at industrial scale.

‍Provenancefortrust helps:

• Authenticate the origin of your content
• Protect your content with rights embedded from day one
• Resolve doubts about the provenance of images, videos, and audio files

This platform is the result of six organisations across journalism, technology, and academic research joining forces: Journalism Trust Initiative, UncovAI, TrustMyContent, L'Atelier, CEPIC, and Sciences Po MediaLab - supported by the Ministère de la Culture.The platform is open.

The era of verifiable content starts today.

🌐 https://app.provenance4trust.org/label

02/07/2026

Please join us in welcoming our newest CEPIC member, SASHA!

Based in Denmark, SASHA is building the infrastructure for safer image sharing. Their innovative image provenance technology embeds a hidden digital signature directly into every image, creating a permanent, verifiable record of its origin and ownership that remains intact even if the image is cropped, edited or shared.

For picture agencies and rights holders, that means greater confidence in protecting intellectual property, stronger licensing enforcement, and a trusted evidentiary chain when images are used without permission.

We're delighted to have SASHA join our growing community and look forward to working together to support and strengthen the visual media industry.

Please join us in giving them a very warm CEPIC welcome!

🌐 Website: https://sasha.eu/
💼 LinkedIn: https://www.linkedin.com/company/sasha-safe-share/
📷 Instagram: https://www.instagram.com/sasha.safeshare/

02/07/2026

The proposed $3.7 billion merger between Getty Images and Shutterstock will not proceed. Getty Images has announced that it will terminate the deal after the UK's Competition and Markets Authority (CMA) required Shutterstock to sell its editorial business as a condition of approving the merger.

Getty's Board unanimously decided that proceeding on those terms was not an acceptable option.

The merger, first announced in January 2025, would have brought together two of the world's largest licensed visual content companies in a deal widely seen as a response to the rapidly evolving visual content market.

Read our full article for a closer look at what happened and what this means for the industry.

🌐 https://www.cepic.org/resources/news

Industry News | Getty Images & Shutterstock

26/06/2026

𝗧𝗵𝗲 𝗘𝗨 𝗔𝗜 𝗔𝗰𝘁 𝗶𝘀 𝗮𝗹𝗺𝗼𝘀𝘁 𝗵𝗲𝗿𝗲. 𝗜𝘀 𝘆𝗼𝘂𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗿𝗲𝗮𝗱𝘆?

On 𝟮 𝗔𝘂𝗴𝘂𝘀𝘁 𝟮𝟬𝟮𝟲, new transparency requirements for AI-generated and AI-modified content come into force across the EU. To help the visual content industry prepare, we're launching CEPIC's 3-Part Summer Webinar Series.

Our first webinar, 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 𝗡𝗼𝘄, 𝗧𝗿𝘂𝘀𝘁 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄: 𝗪𝗵𝗮𝘁 𝗘𝘃𝗲𝗿𝘆 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗡𝗲𝗲𝗱𝘀 𝘁𝗼 𝗞𝗻𝗼𝘄 𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗘𝗨 𝗔𝗜 𝗔𝗰𝘁 & 𝗖𝟮𝗣𝗔, takes place on 𝟵 𝗝𝘂𝗹𝘆 𝗮𝘁 𝟭𝟲:𝟯𝟬 𝗖𝗘𝗧 and will be presented by 𝗖𝗶𝗻𝗱𝘆 𝗛𝗮𝗻, Co-founder of Trufo, CEPIC member and leader in Content Credentials and C2PA implementation.

During this practical one-hour session, you'll learn:
✅ What Article 50(2) of the EU AI Act means in practice
✅ Why C2PA is emerging as the leading framework for compliance
✅ How content provenance is becoming a key trust signal across the digital content ecosystem
✅ Practical steps to prepare your organisation before the August deadline

👥 𝗪𝗵𝗼 𝘀𝗵𝗼𝘂𝗹𝗱 𝗮𝘁𝘁𝗲𝗻𝗱?
Picture agencies • Archives • Creative and marketing agencies • Brands • Content businesses • Anyone working with AI-generated or digital content

𝗥𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻
✔️ CEPIC Members: FREE
✔️ Non-members: €69
✔️ CEPIC 2026 Attendees (Non-Members): €29

🎟️ Register via Eventbrite:
https://www.eventbrite.fr/e/cepic-webinar-compliance-now-trust-tomorrow-eu-ai-act-c2pa-tickets-1992560556262

02/06/2026

Five of Piet Mondrian’s most iconic works. Reimagined for a new generation.

For the first time ever, the Piet Mondrian Estate / Holtzman Trust has approved a collaboration that transforms Mondrian’s legendary geometric compositions into digital collectables and limited-edition physical art prints.

Created in collaboration with Doodles and brought to market by , the collection brings Mondrian’s unmistakable visual language into contemporary digital culture, introducing one of modern art’s most influential artists to a whole new audience.

The collection launches on from 4 June, with selected pieces redeemable as museum-quality physical art prints via ElmonX.

Read the full story via the CEPIC News page: https://www.cepic.org/resources/news

Licensed by the Mondrian/Holtzman Trust.

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