14/07/2026
Partner News | Coca-Cola HBC Inaugurates New Digital Hub in Egypt
Coca-Cola HBC Egypt, one of SwissCham Egypt's Bronze Partners, officially inaugurated its new Digital Hub in Egypt, marking a significant milestone in the company's digital transformation journey and reaffirming its long-term commitment to the country's digital economy.
The inauguration was attended by Mr. Zoran Bogdanovic, CEO of Coca-Cola HBC, Ms. Naya Kalogeraki, COO, Mr. Mourad Ajarti, Chief Digital and Technology Officer, Dr. Anastasis Liveretos, PhD, General Manager of the Digital Hub, Mr. Adnan Topic, General Manager of Coca-Cola HBC Egypt, Ms. Rana Gamali, Corporate Affairs & Sustainability Director, Coca Cola HBC Egypt and other leaders from the Coca-Cola System.
Alongside with the honorable presence of H.E. Mr. Ahmed Kouchouk, Minister of Finance, H.E. Mr. Mohamed Farid Saleh, Minister of Investment, Eng. Ahmed Elzaher, CEO of ITIDA, Mr. Mohamed Awad, Chairman GAFI in addition to senior government officials, diplomatic representatives, and industry leaders.
The Digital Hub currently employs 250 Egyptian technology professionals, with plans to expand to 450 employees by 2027, delivering end-to-end digital services across 27 markets in Europe and Africa.
The project is expected to contribute approximately USD 34 million annually to Egypt's digital service exports.
The new hub reflects Egypt's growing position as a regional technology and innovation destination, supported by a highly skilled workforce, a strong digital ecosystem, and an increasingly competitive investment environment.
وزارة المالية - مصر Ministry of Investment and Foreign Trade General Authority for Investment and Free Zones
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