05/05/2026
Strategic Planner at Tarek Nour Advertising / Brand Consultant
Israa embarked on her professional journey over two decades ago, building her expertise in brand and communication strategy across both the client and agency landscapes. Her career has taken her through various markets, including Sudan, the UAE, and Egypt, with a significant focus on the competitive telecom industry.
Currently, Israa holds the position of Strategic Planner at Tarek Nour Advertising, where she continues to apply her deep knowledge in crafting brand stories.
Driven by an unwavering curiosity and a commitment to delivering truth, Israa’s approach ensures that every strategic decision contributes to meaningful and impactful storytelling.
Brand & Communication Strategist
The Missing Voice in Advertising”
Advertising today is full of creative ideas, formats, and executions.
But the one thing that makes it work—the voice of the customer—is often missing.
Account planning was built to bring that voice into the room.
To bridge research and creativity.
To make sure we’re not just saying things… but saying the right things to the right people.
Looking forward to unpacking this at the Monster Talk.
If you care about strategy, insight, and building work that actually landsthis one’s for you
The Talk will be on Saturday, 9May, @3:00 PM. As usual it's a must to attend for CAS Students and Alumni no confirmation needed.
If you would like to join us please send us an email with your name & job role and wait for the confirmation email [email protected]