WUD Estonia

27/02/2026

19/02/2026

Wrapping up WUD 2026 💡 Harri Kiljander

Harri explores how design becomes a strategic lever for business impact. Drawing on long-term experience in global organisations, he shows how leaders turn UX into measurable value through design leadership, operating models and GenAI-enabled DesignOps.

19/02/2026

⚡ Design in decision-making with Justyna Turek

Justyna explores how design value can be communicated beyond creativity, using organisational and business language that resonates with decision-makers. She shares practical ways to collaborate with stakeholders across different perspectives and shows how design can support responsible, impact-oriented outcomes inside organisations.

19/02/2026

🔥 Panel discussion: Is design a strategic asset or a cost? Hosted by Lea Baudner, with Eva Laanemaa, Mailis Alt-Adamson, Dominykas Karpovič and Steve Rawling.

A sharp conversation on how design is valued under economic pressure, what builds trust at leadership level, and how AI adds new complexity to the discussion.

19/02/2026

💡Visit the Trinidad Wiseman booth at WUD Estonia 2026 and think outside the box 📦

19/02/2026

🎭 Storytelling in action with Steve Rawling

A shift away from feature lists and benefits towards designing the spirit of a product. Steve shows how identifying the animating force behind a product helps motivate UX teams and build stronger stakeholder support.

19/02/2026

🎤 Making UX impact visible with Marzie Nadali

How to communicate design work in a way decision-makers understand. Marzie shares clear approaches for presenting UX impact so the value behind the work becomes visible, concrete and credible.

19/02/2026

🤝 Meet our WUD Estonia sponsor, Elisa, at their booth 🖤

19/02/2026

⚡ From idea to evidence with Artur Sossin

Artur presents a practical AI-driven framework for better product decisions. The emphasis is on speed, reduced risk and turning signals into progress.

19/02/2026

💥 James Hall on why design must prove its value

Why demonstrating impact matters more than ever. Through concrete case studies, James shows how design teams can build accountability, measure outcomes and protect design as a core organisational capability.

19/02/2026

🤩 At WUD Estonia 2026, take a short break and join us for a cup of coffee with our sponsor Zone.ee ☕