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T.A.B - Innovation Hubs for Tech, Art and Business

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T.A.B - Innovation Hubs for Tech, Art and Business

Wegbeschreibung

The grant comes from EU Interreg South Baltic.

The project T.A.B - Innovation Hubs for Tech, Art and Business for years 2023-2026, has been awarded €1.9 million to promote and stimulate a close collaboration between Tech, Art and Business.

22/09/2026

Off we go to Annual Meeting of Interreg South Baltic. This year in Palanga. Can’t wait to see you there. Have nice trip all of you Stowarzyszenie Media Dizajn INKU Inkubator Sektorów Kreatywnych

17/09/2026

🎨 Discover the articles featured in The European Business Review!
What happens when art meets technology, AI and interdisciplinary collaboration? Four publications explore how digital tools are reshaping the way we create, experience and think about art.

📖 To Get Lost Willingly
Monika Klein & Rafał Pietrowicz | 2025
What happens when traditional painting meets extended reality? The study explores how hybrid artworks can deepen audience engagement while expanding the artist’s original intention.

🔹 Integrating Traditional and Digital Art through XR Technologies
M. Spychalska-Wojtkiewicz, M. Klein, I. Gerlitz, M. T. Wątocka & R. Pietrowicz | 2026
A look at how AR and VR are transforming the creation, exhibition and reception of art - while raising important questions about aesthetics, accessibility and sustainable production.

🖼️ The Artist without Limits: From Classic Art to Pixels
Monika Klein & Anna Rostomyan | 2026
The story of Danish painter René Holm’s journey from graffiti and oil painting to smartphone-based art and VR. The article asks what changes when an artist enters a new digital canvas and what technology still cannot replicate.

🤖 Redefining Interdisciplinary Teams: AI as a Co-creator
Monika Klein | 2025 | Polish-language article
Based on 15 expert interviews, this article explores how AI is increasingly perceived not simply as a tool, but as a participant in the creative process - proposing possibilities while humans interpret, evaluate and decide.

✨ Four perspectives. One fascinating question: how is technology changing creativity?

These publications invite us to look at the evolving relationship between art, technology and human collaboration - and to consider what remains uniquely human in the creative process.

03/09/2026

🎨 New support granted under T.A.B. Tech, Art & Business
We're happy to announce that Danish painter René Holm has received T.A.B. support to take his work further into the digital field and into new markets.
René's journey with us runs from the design sprint in Vilnius through the pilots in Karlskrona and Wismar, where his paintings were rebuilt as immersive XR experiences together with new media artist Rufus (Rafał Pietrowicz). The collaboration became a case study that showed audiences spent more than twice as long with the XR version as with the paintings alone.
The next step is the harder question: how does immersive art actually reach museums and galleries that have no digital budget? René interviewed institutions across Denmark, Germany, Poland, Sweden and Lithuania and build a costed distribution model - rental, purchase, co-production, touring sets shared between venues. The findings will be published openly and shared through the T.A.B. network, so other artists don't have to repeat the research.
Business development support is provided in cooperation with Danish Design, a Germany-based consultancy company Stowarzyszenie Media Dizajn Interreg South Baltic René Holm Agata Grzybowska
🇪🇺 T.A.B. is co-funded by the Interreg South Baltic Programme.

02/09/2026

# # # 🎶 From support to new music -The Roop’s story continues

Some success stories are not just about reaching the top -they are about **having the opportunity to keep going**.

**The Roop** is one of the success stories of the **T.A.B. Project**. With our support, the band was able to continue its creative journey and move forward with new plans.

And this August, the story continued in Sweden. 🇸🇪
The band travelled with their instruments and equipment, spent time in Kristianopel, and — most importantly - **recorded new music for their upcoming album.** 🎧

We are proud to support artists who keep creating, experimenting and moving forward.

**This is what T.A.B. is about: opening doors, creating opportunities and helping great stories continue.**

And The Roop’s story is definitely not finished yet. ❤️🎶

Stowarzyszenie Media Dizajn

01/09/2026

On 15 August 2026, a meeting summarising the implementation of the T.A.B. - Innovation Hubs for Tech, Art and Business project was held in the unique atmosphere of Winnica Julo in Szczecin.

During the event, the key results and outcomes of the project were presented, along with experiences, insights and lessons learned from its implementation. It was also a great opportunity to talk, exchange experiences and reflect together on the activities carried out so far. 💬

We would like to thank everyone involved in the implementation of the project, as well as all participants of the meeting, for their presence, active participation and the time spent together! 💚

07/08/2026

📣 CALL FOR SUCCESS STORIES — T.A.B.

Did T.A.B. help move your business forward? Tell us - and apply for support to take it further. 👇
As the project enters its final phase, we're collecting the stories behind the results: new products, partnerships, markets and ideas that grew out of Creative Design Sprints, coaching, pilot actions and cross-border collaboration in the South Baltic region.

✍️ Part 1 - Share your story
Selected stories will be published on our website and across our channels, and will form part of the project's legacy. Open to all SMEs, creative entrepreneurs and partners who took part in T.A.B. activities.

🚀 Part 2 - Apply for support to upgrade it
We've set aside part of the remaining project budget to help a limited number of participants develop their results further:

✅ coaching and business development
✅ international matchmaking and industry events
✅ market validation and investment readiness
✅ expert input in AI, XR and immersive media
✅ cross-border pilots and demonstrations

💶 Indicative range: 1,500–4,000 EUR per case, provided as covered costs or contracted activities not as a cash grant.
All sectors welcome gaming, film, music, design, AI, Art, immersive tech and more. 🎮🎬🎵🕶️

📩 Apply here: https://tiny.pl/kf5ynpy6x
🗓️ Deadline: 14.08.2026

Tell us what changed, and what you'd do next. Concrete beats polished.

16/07/2026

On 4 July, the historic Szczecin Shipyard became a place of art, dialogue, and community during the citizen event "We Are the Wave."
Artists from Szczecin and abroad came together to transform this symbolic space with mural installations, live punk music, and site-specific artistic interventions.
Inside the shipyard hall - where the historic agreements between the shipyard workers and the Polish government were signed in 1989. Visitors experienced powerful works, including a sound installation by Hajkiewicz, a sculptures by Szpener, and an installation by the Kleszczewscy.
As part of the programme, TAB Project was invited to present a special live painting dialogue between Malarstwo - Katarzyna Szeszycka and René Holm. Through their conversation in paint, the artists explored the relationship between freedom and nature, reflecting on how both prospering through openness, coexistence, and exchange.
Their works became a visual reflection on civic freedom, shared responsibility, and the importance of dialogue in contemporary society.
It was an inspiring day where history, art, and community met to remind us that freedom is not only remembered it is continuously created through participation, creativity, and conversation. Stowarzyszenie Media Dizajn Akademia Sztuki w Szczecinie Interreg South Baltic Marie Björck tu.centrum, otwarte.pracownie

13/07/2026

Imagine standing in the middle of an empty square. Nothing but concrete surrounds you. At first glance, there is nothing to see.

But that's only an illusion.

Put on a pair of special AR glasses, and suddenly a monumental 10 × 10 meter painting appears before you. Together with your colleagues, you can step inside it and enter a fully immersive 3D world inspired by traditional artworks.

You walk through forests that don't physically exist. You explore landscapes that were once confined to a canvas. Art is no longer something you simply look at—it becomes a place you can experience.

This is exactly what we created in Wismar on 3–4 July during the final conference of the TAB project. Participants of the project, together with the people of Wismar, had the opportunity to discover how technology can transform traditional paintings into immersive virtual worlds, opening up entirely new ways of experiencing cultural heritage.

Thank you to everyone who joined us on this incredible journey—from an empty square to a world where imagination comes to life. 🎨🌳🥽✨

René Holm Interreg South Baltic Stowarzyszenie Media Dizajn Agata Grzybowska Hochschule Wismar

07/07/2026

On June 20, INKU—the Creative Sectors Incubator—hosted a VR showcase exploring reality as a dialogue between culture, technology, and business. Many people attended, and we were able to discuss a wide range of topics related to the future. T.A.B - Innovation Hubs for Tech, Art, and Business Interreg South Baltic

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