mcbw - munich creative business week

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mcbw - munich creative business week

STD mcbw 2026 — 4. - 10. Mai 2026 B. Ausstellungen, Vorträgen, Talks, Podiumsdiskussionen etc., zu präsentieren. Design connects!

Die MUNICH CREATIVE BUSINESS WEEK (MCBW) ist Deutschlands größter Designevent und zugleich internationales Schaufenster der bayrischen Kreativ- und Designwirtschaft. Als Plattform bietet die MCBW über neun Tage hinweg Unternehmen und Gestalter*innen aller Disziplinen die Möglichkeit, sich der Fachwelt sowie der designinteressierten Öffentlichkeit in München und Umgebung in unterschiedlichen Verans

taltungsformaten, wie z. Unter dem Leitmotiv Design connects und den beiden Programmbereichen CREATE BUSINESS! für das Fachpublikum und DESIGN SCHAU! für die designaffine Öffentlichkeit werden inspirierende Designerlebnisse geschaffen, Fachwissen geteilt, über Trends und neueste Innovationen berichtet sowie Kontakte geknüpft, um voll und ganz in die Welt des Designs einzutauchen. Die Münchner Designwoche unterstreicht ihre konzeptionell-inhaltliche Ausrichtung mit wechselnden thematischen Schwerpunkten entlang der großen gesellschaftlichen Trends. Der Claim der MCBW Design connects! steht in besonderer Weise für bayerische Lebenskultur wie auch für die einzigartige Nähe von Design und Wirtschaft:
Design verbindet – Menschen untereinander, den Menschen mit der Technik, das Analoge mit dem Digitalen. Design verbindet – das Praktische mit dem Emotionalen, das Funktionale mit dem Ästhetischen. Design verbindet – Gegenwart und Zukunft: Designer*innen arbeiten an aktuellen Aufgabenstellungen, entwickeln Lösungen für unternehmerische oder gesellschaftliche Probleme und entwerfen nachhaltige Modelle für morgen. Veranstalter und Förderer
Die MCBW wird von der bayern design GmbH ausgerichtet und vom Bayerischen Staatsministerium für Wirtschaft, Landesentwicklung und Energie sowie von der Landeshauptstadt München gefördert. Steelcase sowie Ströer unterstützen die MCBW maßgeblich. Messepartner*in ist die Internationale Handwerksmesse. Die BMW Group ist ebenfalls Partner*in. Design gibt der Zukunft ein Bild.

21/08/2026

Open Call: Exhibitions is now open.

Agencies, studios, and designers are invited to submit their concepts for the mcbw exhibition 2027.

We're looking for a holistic exhibition that translates this year's theme, SIGNAL – NOISE, into an immersive experience, highlights the economic relevance of design, and creates a lasting impact in the heart of

Apply by September 18, 2026. Find the link in our Story Highlight "Take Part".

munich creative business week is empowered by

19/08/2026

Open Call: Pop-Up Container is now open.

Got a concept that fits in a exhibition container but thinks way bigger? mcbw 2027 wants to hear it.

We invite international design degree programmes and universities to take over an mcbw pop-up container and showcase their ideas as part of Germany’s largest design event.

Apply by November 4, 2026. Find the link in our Story Highlight "Take Part".

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12/08/2026

What happens when thousands of creative minds come together?

For one week, Munich became a playground of possibilities. Thank you for being part of it.

See you at mcbw 2027!
STD: 10–16 MAY

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05/08/2026

Open Call: Public Space is now open.

Take design beyond the studio and into the city.

We're looking for bold ideas that bring our annual theme SIGNAL – NOISE to life through an immersive public installation at mcbw 2027.

Apply by October 5, 2026. Find the link in our Story Highlight "Take Part".

munich creative business week is empowered by

23/07/2026

Your chance to be part of mcbw 2027.

We’re inviting designers, creatives and institutions to bring the annual theme SIGNAL – NOISE to life through public space installations, pop-ups and exhibitions.

Now open:
Open Call Public Space
Open Call Pop-Up
Open Call Exhibition

Apply now: https://www.mcbw.de/en/open-calls-mcbw-2027

munich creative business week is empowered by

22/07/2026

👀 It's official: mcbw 2027's theme is here.

Our world is full of noise. The constant flood of incoming information, stimuli, and technologies is battling for our attention. The louder the noise, the harder it becomes to identify what really matters.

SIGNAL — NOISE explores how we can distinguish the signal in a world full of noise. We call this ability "perceptual intelligence." It combines sensibility, empathy, intuition, and an understanding of context, helping us recognize what's meaningful when data alone isn't enough.

How can we sharpen our perceptual intelligence instead of losing it in the noise? How do we design products, technologies, and spaces that not only function efficiently but also provide clarity? And what role does design play when the greatest challenge is not to generate more information, but to make the important signals noticeable?

Design plays a central role, shaping perception. It determines what becomes visible, guides attention, provides clarity, and translates signals into products, spaces, services, and technologies.

>>> Ready to explore SIGNAL — NOISE?

More to come.
The full launch is coming this September. Stay tuned.

munich creative business week is empowered by

21/07/2026

Officially kicked off mcbw 2027 this week with our partner agencies – website, corporate design, PR, magazine, event and social, all in motion.

Thanks to everyone who showed up with big ideas and bigger energy. Let's get started!

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20/07/2026

Save the Date: 10–16 May 2027.

Germany's largest design event returns.

Annual theme reveal soon — stay tuned.

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15/07/2026

Get to know our partners for mcbw 2026 >>>

At BMW Group, design is no longer just about shaping objects—it is about creating experiences that connect the physical and digital worlds.
Guided by curiosity, innovation, and a forward-looking mindset, this is an exploration of how design can redefine mobility and create meaningful experiences for the future.

Learn more about in this post! Read the full article in our mcbw magazine 2026.

munich creative business week is empowered by

14/07/2026

Is playing one of the most serious things we can do – even as adults?

We asked people at mcbw 2026 when they experience their biggest creative "playground".

For some, it comes from bringing together different cultures, ideas and perspectives. For others, it's spending quality time with their kids. Some need the freedom to explore on their own, while others believe that taking play seriously is the key to creativity.

What creates a creative playground for you? Let us know in the comments.

munich creative business week is empowered by .

Adresse

GabelsbergerStr. 85
Munich
80333

Telefon

+49 89 520356-61

Webseite

http://www.mcbw.de/

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