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STEP Prof. Michael Frese and Dr. Michael Gielnik founded STEP in 2008. The first implementations took place in Uganda in 2009. Your STEP team

The STEP training (Student Training for Entrepreneurial Promotion) is an action-oriented entrepreneurship training, which is funded by the DAAD and the German Commission for UNESCO. The training content itself was developed in cooperation with lecturers of the Makerere University Business School, Uganda Christian University, Kyambogo University and Leuphana University of Lüneburg. Since then STEP has been successfully implemented at different institutions in several African countries, in Mexico and on the Philippines

The STEP training is based on the action-regulation theory (Frese, 2009; Frese & Zapf, 1994; Hacker, 1998) and views action as the most important factor for successful entrepreneurship. During the training lecturers of the different institutions deliver the training to their students. They learn how to deliver the STEP training and its action-oriented training approach with the help of a train-the-trainers workshop conducted by the German STEP team. Teaching lecturers of the institutions in how to conduct the STEP training leads to a more sustainable implementation in the long run. Every implementation of the STEP training is evaluated according to highest scientific standards. These evaluations allow us to gain insights into the effects of the training on the students’ and teachers’ change in knowledge and skills, the impact of the training on students’ and teachers’ behavior and the long-term success of the training. Please do not hesitate to contact us for any further information!

21/09/2026

„This is something worth paying for but we got it for free because we are on campus.”

That is what Keziah thinks after participating in the STEP training. The student teacher started a braiding business during the 12-week program. Listen to hear more about what she has learned in the STEP training!

15/09/2026

Job Kimani is a student teacher at MKU. He always dreamt of starting his own business so he joined the STEP training.

“The training helped me to have that kind of confidence.”

The dream of owning a business and becoming financially independent can be traced back to Great Anekeajagu’s primary sch...
12/01/2026

The dream of owning a business and becoming financially independent can be traced back to Great Anekeajagu’s primary school days. In 2023, this dream became a reality when she founded her business during the STEP training at the Godfrey Okoye University. Today, Great is a proud entrepreneur and student, earning enough to support herself financially throughout her studies.
“STEP was that miracle that fueled, fertilized, and pushed me out of my shyness and comfort zone. It enabled me to bear fruits.”
During the training, she launched “Greatbite Confectioneries” with her team - buying, rebranding, and selling drinks and snacks. The business has continued to grow, now employing a team of five and constantly expanding with new products.
Through the profits she earns, Great has achieved financial independence from her parents and has been able to build her personal library by purchasing books to support her academic journey.
Great’s story shows STEP’s impact in equipping students to build sustainable businesses while and after pursuing their education.

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