The campaign wants to occupy the topic obsolescence and sustainability and has the goal that the Formula 1, with signal effect for the automobile industry, introduces the electric motor. The Obsoleszenz celebrates with the Formula 1 as a cult product of the car economy her climax and the Sustainability or environmental compatibility of the event giant F1 might state an extreme negative balance. For this reason Formula 1 is suitable particularly well for a campaign against the Obsoleszenz and for the conversion of Sustainability. The electric motor is easy-care and will considerably extend the life duration of a car and reduce the consumption of resources and environmental damage drastically. It is to be assumed that for reasons of the profit and/or the Obsoleszenz the introduction of the electric drive by the automobile industry as for a long time as possible outside one hesitates. It is to be assumed that for reasons of the profit or the Obsoleszenz the introduction of the electric drive is hesitated by the automobile industry as long as possible out. The campaign would like to be understood as neighbours who complain to the loudness of the party rightly because they and their children endure any more living in a neglected flat, while other make party. The party has celebrated in a new sunday and now it is 11:59 a. Time to clear up the flat. To put the music more quietly. Time to introduce the electric motor in the Formula 1.
